Strategy
Digital Transformation for a Traditional Swiss Watchmaker
Overview
What this challenge is about.
You are a digital transformation lead at Horloge Suisse. Your task is to propose a digital platform strategy that enhances customer engagement and opens new revenue streams. Constraints: limited digital expertise internally, a conservative board, and a budget of CHF 2M for the first year. Success means defining a platform vision, identifying key partnerships (e.g., with blockchain for authentication), and outlining a change management plan. Deliverables include a digital strategy deck, a platform architecture overview, and a roadmap.
The Brief
What you'll do, and what you'll demonstrate.
How can a traditional luxury watchmaker create a digital platform ecosystem that enhances brand value and generates new revenue without diluting its heritage?
Earning criteria — what you'll demonstrate
- Design a digital transformation strategy for a traditional industry
- Apply platform thinking to create an ecosystem around a physical product
- Evaluate emerging technologies (e.g., blockchain) for digital platforms
- Manage organizational change and stakeholder alignment
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.