Internationalization Strategy for a Lagos D2C Cosmetics Brand
Overview
What this challenge is about.
Analyze three regions for a Lagos cosmetics brand, recommend one, and design an entry strategy to earn a verifiable certificate.
The scenario
GlowNative is a 4-year-old D2C brand with ₦9B annual revenue, 80% from Nigeria. Its products are certified vegan and cruelty-free, with a strong social media following. The company has no international experience.
The Brief
What you'll do, and what you'll demonstrate.
Which international market should GlowNative enter first, and what entry strategy will maximize success while minimizing risk?
Earning criteria — what you'll demonstrate
- Apply frameworks for international market selection (e.g., CAGE distance framework)
- Evaluate entry modes and their strategic implications
- Integrate cross-functional considerations (marketing, supply chain, finance)
- Develop a coherent internationalization strategy aligned with firm resources
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Market Analysis
Apply market analysis to solve real industry problems and demonstrate production-level capability.
- International Business
Apply international business to solve real industry problems and demonstrate production-level capability.
- Strategic Planning
Apply strategic planning to solve real industry problems and demonstrate production-level capability.
- Cross Cultural Communication
Apply cross cultural communication to solve real industry problems and demonstrate production-level capability.
- Supply Chain Analysis
Apply supply chain analysis to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: