Strategy
Market Entry Strategy for a Tokyo D2C Cosmetics Brand in Europe
Overview
What this challenge is about.
You are a strategy consultant hired by GlowTokyo. Your task is to analyze the European cosmetics market, identify the most viable entry mode (e.g., joint venture, e-commerce, or retail partnership), and propose a go-to-market plan. Success means delivering a strategy that accounts for local consumer preferences, regulatory hurdles, and competitive positioning. The final output should include a market analysis, entry mode recommendation, and a phased implementation roadmap.
The Brief
What you'll do, and what you'll demonstrate.
How should GlowBerlin enter the Japanese cosmetics market to achieve a sustainable competitive advantage within two years?
Earning criteria — what you'll demonstrate
- Apply internationalization theories to a real-world market entry decision
- Analyze the impact of cultural and institutional distance on strategy
- Evaluate alternative entry modes (export, joint venture, wholly-owned subsidiary)
- Develop a coherent global strategy that balances standardization and adaptation
- Integrate cross-functional considerations (marketing, legal, supply chain)
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.