Overview
What this challenge is about.
Configure Sales Cloud for a D2C cosmetics brand: design lead conversion and abandoned cart email sequences. Earn your verifiable certificate.
The scenario
GlowUp Brasil is a 15-person D2C cosmetics brand based in São Paulo, selling organic skincare via Instagram and their Shopify store. They have 5,000 active customers and 200 monthly leads.
The Brief
What you'll do, and what you'll demonstrate.
GlowUp Naturals lacks a unified CRM, causing missed follow-ups and poor visibility into sales performance.
Earning criteria — what you'll demonstrate
- Configure standard Sales Cloud objects (Lead, Account, Contact, Opportunity)
- Design sales processes and stages aligned with business needs
- Create reports and dashboards for sales performance tracking
- Apply best practices for lead management and conversion
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Sales Cloud
Apply sales cloud to solve real industry problems and demonstrate production-level capability.
- Lead Management
Apply lead management to solve real industry problems and demonstrate production-level capability.
- Opportunity Management
Apply opportunity management to solve real industry problems and demonstrate production-level capability.
- Salesforce Reporting
Apply salesforce reporting to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: