Reducing Turnover at a Dubai D2C Cosmetics Startup
Overview
What this challenge is about.
Analyze turnover data for a Dubai D2C cosmetics startup, design a theory-backed retention strategy, and earn your verifiable certificate.
The scenario
The startup has grown from 10 to 50 employees in 2 years, with flat hierarchy and limited HR infrastructure. Recent exit interviews cite 'unclear career path' and 'lack of feedback' as top reasons for leaving. The Dubai market is highly competitive for talent, with a diverse expatriate workforce and a fast-paced business environment.
The Brief
What you'll do, and what you'll demonstrate.
How can the startup reduce voluntary turnover by addressing psychological needs such as autonomy, competence, and relatedness?
Earning criteria — what you'll demonstrate
- Apply theories of work motivation (e.g., Self-Determination Theory) to diagnose turnover
- Analyze qualitative and quantitative HR data to identify psychological drivers
- Design evidence-based interventions to improve employee retention
- Communicate psychological insights to non-HR stakeholders
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Turnover Analysis
Apply turnover analysis to solve real industry problems and demonstrate production-level capability.
- Job Crafting
Apply job crafting to solve real industry problems and demonstrate production-level capability.
- Engagement Surveys
Apply engagement surveys to solve real industry problems and demonstrate production-level capability.
- Exit Interviews
Apply exit interviews to solve real industry problems and demonstrate production-level capability.
- Retention Strategy
Apply retention strategy to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: