Analysis
Reducing Turnover at a Dubai D2C Cosmetics Startup
Overview
What this challenge is about.
Conduct a qualitative and quantitative analysis of turnover data (provided in a simulated dataset), including exit interview themes and engagement survey scores. Identify the top 3 psychological drivers of turnover (e.g., job crafting, perceived organizational support, role clarity). Design a retention strategy with at least 3 interventions, each grounded in business psychology theory (e.g., Hackman & Oldham's Job Characteristics Model). Deliver a 10-slide executive presentation and a one-page implementation roadmap. Success is a feasible, theory-backed plan that could reduce turnover by 20% within 6 months.
The Brief
What you'll do, and what you'll demonstrate.
How can the startup reduce voluntary turnover by addressing psychological needs such as autonomy, competence, and relatedness?
Earning criteria — what you'll demonstrate
- Apply theories of work motivation (e.g., Self-Determination Theory) to diagnose turnover
- Analyze qualitative and quantitative HR data to identify psychological drivers
- Design evidence-based interventions to improve employee retention
- Communicate psychological insights to non-HR stakeholders
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
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Career mappings coming soon.