Scaling Playbook for Oatly-Style D2C to Retail Transition
Overview
What this challenge is about.
Build an integrated scaling playbook addressing org design, hiring plan, capability gaps, and cash-flow implications of the retail transition. You must propose a redesigned org chart, define the next 8 critical hires with seniority and sequencing, identify which DTC capabilities to preserve vs. dismantle, and stress-test the plan against a scenario where retail sell-through is 30% below forecast. Constraints: cannot exceed €1.8M incremental annual payroll, must maintain DTC channel as a brand-building asset, and CEO refuses to hire a COO in year one. Success looks like a board-ready playbook the CEO could defend in a 60-minute meeting.
The Brief
What you'll do, and what you'll demonstrate.
How should Mylkman redesign its organization, hiring sequence, and operating model to support 4x growth via retail without compromising DTC unit economics or culture?
Earning criteria — what you'll demonstrate
- Diagnose scaling bottlenecks across people, process, and capital dimensions
- Design hiring sequences that match venture stage and founder strengths
- Integrate organizational and financial levers in a coherent scaling thesis
- Anticipate behavioral pitfalls of first-time founders during channel expansion
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.