Social Media Content Strategy for a Sustainable Cosmetics Brand

FreeVerified credential2 weeksIntermediate

Overview

What this challenge is about.

Audit a cosmetics brand’s social presence, build a full strategy with a calendar and influencer plan, and earn a verifiable certificate.

The scenario

The sustainable beauty market is projected to reach EUR 22 billion in Europe by 2027, driven by Gen Z and Millennial consumers who demand transparency, ethical sourcing, and eco-friendly packaging. Social media is the primary discovery channel for these consumers: 67% of Gen Z discover new beauty brands on TikTok and Instagram. However, the sustainability space is crowded with greenwashing claims, and authentic brands struggle to stand out while maintaining credibility. A Munich-based sustainable cosmetics brand specializing in refillable skincare products has 8,500 Instagram followers and minimal TikTok presence. They want to grow their social media community to 50,000 combined followers within 12 months while maintaining authentic engagement rates above 4% — significantly above the beauty industry average of 1.7%.

CredentialBlockchain-anchored

ShareableLinkedIn-ready

LanguageEnglish

PaceSelf-paced

The Brief

What you'll do, and what you'll demonstrate.

Develop a comprehensive 12-month social media strategy for the sustainable cosmetics brand that drives community growth to 50,000 followers while maintaining authentic engagement and differentiating from greenwashing competitors.

Program Fit

Where this fits in your program.

Sharpens the same skills your degree expects you to demonstrate.

Aligned coursework coming soon.

Skills

Skills you'll demonstrate.

Each one shows up on your verified credential.

Careers

Career paths this challenge builds toward

Completing this challenge demonstrates skills that transfer directly to these roles:

Career paths this builds toward

Canonical roles

Social Media Analyst
Audiences are loud, and only some of the noise matters. A social media analyst is the person who decides which signals to listen to, then turns them into something a brand team can act on. The work moves between dashboards in tools like Brandwatch, A/B tests on creative variants, and synthesis writing that connects a spike in conversation to a business decision. Strong analysts develop a feel for tone across platforms and resist the temptation to treat every viral moment as strategy. Students who like writing, statistics, and culture in roughly equal proportions tend to enjoy this discipline. Growth comes from running enough campaigns to know which metrics predict outcomes and which just feel good in a slide.
Marketing & Brand

One more thing

You can put a credential on your CV by Friday.

Start this challenge