Marketing & Brand
Social Media Analyst
Audiences are loud, and only some of the noise matters. A social media analyst is the person who decides which signals to listen to, then turns them into something a brand team can act on.
The work moves between dashboards in tools like Brandwatch, A/B tests on creative variants, and synthesis writing that connects a spike in conversation to a business decision. Strong analysts develop a feel for tone across platforms and resist the temptation to treat every viral moment as strategy.
Students who like writing, statistics, and culture in roughly equal proportions tend to enjoy this discipline. Growth comes from running enough campaigns to know which metrics predict outcomes and which just feel good in a slide.
US$82,243 median salary in United States¹
Skills you'll need
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Text Analytics and Natural Language Processing - CodeBeginnerNew
Sentiment Analysis of Product Launch on Reddit
You are a social media analyst at EcoWear. Using Reddit's API, collect all posts and comments from r/sustainablefashion, r/sneakers, and r/environment for one week before and af…
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Social Media and Web Analytics - AnalysisSeniorNew
Social Listening for a B2B SaaS Brand Reputation
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- Social Listening
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Social Media Marketing - StrategyIntermediateNew
Influencer Campaign for a Sustainable Fashion Brand
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- Influencer Selection
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Social Media Marketing Practice your coursework on real scenarios.
Every challenge is shaped from real-world context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- AnalysisIntermediateNew
Network Analysis for Influencer Marketing Campaign
You are a social media analyst at TaskFlow. Using the Twitter API, collect data on at least 200 accounts related to project management and tech leadership (e.g., tweets, followe…
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Social Media Content Strategy for a Sustainable Cosmetics Brand
Audit the brand's current social presence (screenshots and analytics data provided). Research 3 successful competitors' social strategies. Develop: (1) Platform strategy — which…
- Digital Marketing
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Open coursework - DesignIntermediateNew
Social Media Campaign for a Sustainable Fashion Brand
Design a 4-week social media campaign for EcoThreads' new 'Reclaimed' line. Define target audience personas, create a content calendar with 12 posts, propose 3 influencer collab…
- Social Media Marketing
- Content Creation
- Influencer Marketing
Digital Marketing - StrategyBeginnerNew
Revitalizing a D2C Cosmetics Brand's Instagram Strategy
Your task is to audit GlowLagos's Instagram account (provided via a sample of 20 recent posts), identify why engagement is dropping, and develop a new content strategy. Constrai…
- Social Media Audit
- Content Strategy
- Instagram Marketing
Social Media Marketing - Browse challenges
Explore role
Product Manager
Ship product that solves real user problems. Combine user research, prototyping, and stakeholder alignment to turn ambiguous briefs into measurable wins — the role at the centre of modern software teams.
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
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Industry teams behind a decade of practitioner briefs
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Sponsor a challenge and meet candidates through actual work.
Industry teams can shape briefs around the skills they hire for, then evaluate students on rubric-scored deliverables — not resumes.
¹ Median annual salary computed from the salary histogram of 50 current Adzuna job postings for "Social Media Analyst" in United States, fetched May 2026. Skills come from the disciplines tagged on live Ewance challenges for this role.
Portrait: Photo by Ryan Hoffman on Unsplash.