Strategy
Strategic Pivot for a D2C Cosmetics Brand
Overview
What this challenge is about.
Your task is to develop a strategic pivot plan for Lueur Naturelle. You must conduct a SWOT analysis, identify target B2B segments, propose a go-to-market strategy, and outline changes to the organizational structure and resource allocation. Success means delivering a concise report with clear recommendations, financial projections, and a risk mitigation plan. The plan should be actionable within 12 months.
The Brief
What you'll do, and what you'll demonstrate.
How should GlowUp Naturals pivot from a pure D2C model to a hybrid D2C+B2B strategy to reignite growth without alienating its core customer base?
Earning criteria — what you'll demonstrate
- Apply strategic planning frameworks (SWOT, PESTEL) to a real business scenario
- Analyze the interplay between planning, organizing, and controlling in a pivot
- Evaluate resource allocation and organizational design for a new strategy
- Develop decision-making skills by weighing trade-offs between D2C and B2B channels
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.