Overview
What this challenge is about.
You conduct a SWOT analysis, identify B2B segments, and propose a go-to-market strategy for a D2C cosmetics brand. You earn a verifiable certificate.
The scenario
Lueur Naturelle is a 3-year-old Paris-based startup with 15 employees, offering organic skincare products. It has 50k monthly active customers and annual revenue of €2M, but growth has plateaued.
The Brief
What you'll do, and what you'll demonstrate.
How should GlowUp Naturals pivot from a pure D2C model to a hybrid D2C+B2B strategy to reignite growth without alienating its core customer base?
Earning criteria — what you'll demonstrate
- Apply strategic planning frameworks (SWOT, PESTEL) to a real business scenario
- Analyze the interplay between planning, organizing, and controlling in a pivot
- Evaluate resource allocation and organizational design for a new strategy
- Develop decision-making skills by weighing trade-offs between D2C and B2B channels
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Strategic Planning
Apply strategic planning to solve real industry problems and demonstrate production-level capability.
- Swot Analysis
Apply swot analysis to solve real industry problems and demonstrate production-level capability.
- Market Analysis
Apply market analysis to solve real industry problems and demonstrate production-level capability.
- Business Model Innovation
Apply business model innovation to solve real industry problems and demonstrate production-level capability.
- Financial Projections
Apply financial projections to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: