Overview
What this challenge is about.
You research customer attitudes, brainstorm sustainable packaging alternatives, and prototype solutions for a D2C cosmetics brand. You get a verifiable certificate.
The scenario
Glowly sells premium skincare products online, with a strong focus on natural ingredients. They have 50,000 active customers and are known for their minimalist, high-end aesthetic.
The Brief
What you'll do, and what you'll demonstrate.
How might we redesign Glowly's packaging to be fully sustainable while preserving the luxury brand experience and keeping costs neutral?
Earning criteria — what you'll demonstrate
- Apply design thinking to a complex, multi-stakeholder problem
- Balance sustainability, cost, and brand identity in design decisions
- Prototype physical or digital solutions and test with users
- Communicate design rationale to business stakeholders
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Sustainable Design
Apply sustainable design to solve real industry problems and demonstrate production-level capability.
- Packaging Engineering
Apply packaging engineering to solve real industry problems and demonstrate production-level capability.
- User Research
Conduct interviews, surveys, and usability tests to uncover actionable user insights.
- Brand Strategy
Apply brand strategy to solve real industry problems and demonstrate production-level capability.
- Cost Analysis
Apply cost analysis to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
This Design challenge mirrors the work of a Design Thinking Consultant, building skills that transfer directly to related career paths.