Strategy
Transforming an Austin D2C Cosmetics Startup for B2B Expansion
Overview
What this challenge is about.
Your task is to develop a comprehensive change management plan for Glow Naturals. The plan must include a diagnostic of the current organizational culture, a change strategy using Kotter's 8-Step Model, a communication plan to address resistance, and a timeline for implementation. Success means the startup can begin B2B operations within 6 months with minimal disruption to existing B2C revenue. Deliverables include a change readiness assessment, a detailed change roadmap, and a presentation to the founding team.
The Brief
What you'll do, and what you'll demonstrate.
How can Glow Naturals successfully transition from a D2C to a B2B business model while overcoming cultural resistance and maintaining existing revenue?
Earning criteria — what you'll demonstrate
- Apply Kotter's 8-Step Change Model to a real-world scenario
- Diagnose organizational culture and readiness for change
- Develop a stakeholder analysis and communication strategy
- Design a phased change implementation plan
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.