Lead Glow Naturals' Shift to Selling Hotels and Spas
Overview
What this challenge is about.
Design a change plan for a cosmetics brand expanding to hotels, using Kotter’s 8-Step Model. Ship first B2B orders on schedule and earn a verifiable certificate.
The scenario
Glow Naturals is a roughly 40-person, founder-led natural cosmetics startup in Austin, Texas, that has sold exclusively to individual consumers online since launch and now wants to add wholesale supply to boutique hotels and day spas across the southern United States.
The Brief
What you'll do, and what you'll demonstrate.
How can Glow Naturals add a business-to-business sales model serving hotels and spas while overcoming internal resistance to change and protecting its existing consumer revenue?
Earning criteria — what you'll demonstrate
- Translate raw employee survey data into a credible diagnosis of organizational culture and change readiness
- Apply Kotter's 8-Step Model to a real business-model pivot rather than reciting it abstractly
- Map stakeholder groups to tailored communication tactics that address specific resistance drivers
- Sequence a feasible six-month change timeline that balances new business goals against protecting current revenue
- Communicate a change case persuasively to a skeptical, informal founding team
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Change Management
Plan and guide organizational transitions to achieve lasting adoption.
- Organizational Development
Apply organizational development to solve real industry problems and demonstrate production-level capability.
- Kotter Model
Apply kotter model to solve real industry problems and demonstrate production-level capability.
- Stakeholder Analysis
Apply stakeholder analysis to solve real industry problems and demonstrate production-level capability.
- Communication Planning
Apply communication planning to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Change Management Consultant
This challenge mirrors a real consulting engagement: diagnosing a resistant culture, designing a structured change program, and selling it to leadership. It builds the core consulting muscle of turning a business pivot into an executable people-and-process plan.
This challenge sharpens
- change-management
- kotter-model
- stakeholder-analysis
Organizational Development Specialist
By translating survey data into a readiness diagnosis and realigning teams around a new operating model, you practice the everyday work of an OD specialist who strengthens how an organization adapts, communicates, and grows through transitions.
This challenge sharpens
- organizational-development
- change-management
- communication-planning
Internal Transformation Program Lead
Sequencing a six-month roadmap with milestones, owners, and stakeholder communications is exactly what a transformation lead does inside a scaling company. The challenge bridges directly into owning enterprise change initiatives end to end.
This challenge sharpens
- change-management
- stakeholder-analysis
- communication-planning