Storytelling
If you like applying Storytelling, every challenge here gives you a chance to practice it on a real industry brief.
- StrategyBeginnerNew
Repositioning a D2C Cosmetics Brand for Gen Z
Your task is to develop a leadership communication plan for the founder to reposition the brand. This includes a revised brand story, a key message framework for social media an…
- Storytelling
- Brand Positioning
- Audience Analysis
Open coursework - PresentationBeginnerNew
Crafting a Persuasive Investor Pitch for a Madrid D2C Cosmetics Startup
Your task is to create a 10-slide investor pitch deck and a 5-minute spoken pitch. The deck must include a clear problem statement, solution, market size, business model, tracti…
- Persuasive Writing
- Presentation Design
- Storytelling
Open coursework
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
Industry teams behind a decade of practitioner briefs
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Industry teams can shape briefs around the skills they hire for, then evaluate students on rubric-scored deliverables — not resumes.



















































































