Revamping Motivation at a São Paulo D2C Cosmetics Startup
Overview
What this challenge is about.
Conduct a motivational audit for a São Paulo cosmetics startup, design interventions and a 90-day plan. Earn a verifiable certificate.
The scenario
The startup, 'GlowUp Naturals', grew from 5 to 30 employees in 18 months. It has a flat hierarchy but lacks formal HR processes. Recent exit interviews cite lack of growth opportunities and unclear performance expectations.
The Brief
What you'll do, and what you'll demonstrate.
How can GlowUp Naturals redesign its motivational practices to reduce turnover and increase employee engagement within a limited budget?
Earning criteria — what you'll demonstrate
- Apply motivation theories (Herzberg, Self-Determination) to diagnose real-world workplace issues
- Design evidence-based interventions to improve employee motivation and engagement
- Develop a change management plan that addresses resistance and sustains motivation
- Communicate organizational behavior recommendations to senior leadership
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Motivation Theory
Apply motivation theory to solve real industry problems and demonstrate production-level capability.
- Diagnostic Analysis
Apply diagnostic analysis to solve real industry problems and demonstrate production-level capability.
- Change Management
Plan and guide organizational transitions to achieve lasting adoption.
- Employee Engagement
Apply employee engagement to solve real industry problems and demonstrate production-level capability.
- Presentation
Apply presentation to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: