Brand Positioning
If you like applying Brand Positioning, every challenge here gives you a chance to practice it on a real industry brief.
- StrategyBeginnerNew
Growth Strategy for an Amsterdam D2C Cosmetics Startup
Your task is to analyze GlowUp Naturals' current performance, assess the offline retail opportunity (e.g., partnerships with Sephora or independent boutiques), and propose a pha…
- Market Analysis
- Financial Modeling
- Channel Strategy
Open coursework - StrategyBeginnerNew
Go-to-Market Strategy for a San Francisco D2C Cosmetics Brand
Your task is to develop a go-to-market strategy for GlowSF. Conduct a market analysis of the D2C cosmetics landscape in San Francisco, Los Angeles, and New York. Define a unique…
- Market Analysis
- Brand Positioning
- Go To Market Strategy
Open coursework - StrategyBeginnerNew
Repositioning a D2C Cosmetics Brand for Gen Z
Your task is to develop a leadership communication plan for the founder to reposition the brand. This includes a revised brand story, a key message framework for social media an…
- Storytelling
- Brand Positioning
- Audience Analysis
Open coursework - StrategyBeginnerNew
Launch Plan for a Munich Vegan Skincare Brand in Germany
Working from the provided client brief and the synthetic German natural-skincare market dataset, build a complete twelve-month go-to-market plan for the Zero-Waste Serum line. Y…
- Go To Market Strategy
- Customer Segmentation
- Brand Positioning
Open coursework Practice your coursework on real scenarios.
Every challenge is shaped from real-world context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- StrategyBeginnerNew
Growth Strategy for a London D2C Cosmetics Brand
Your task is to develop a 12-month retail expansion plan. Analyze the trade-offs between D2C and retail channels, assess the brand's readiness for B2B relationships, and propose…
- Market Analysis
- Financial Modeling
- Go To Market Strategy
Open coursework
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
Industry teams behind a decade of practitioner briefs
Hiring from this pool?
Sponsor a challenge and meet candidates through actual work.
Industry teams can shape briefs around the skills they hire for, then evaluate students on rubric-scored deliverables — not resumes.