Marketing & Brand
Brand Strategist
Defines what a brand stands for and what it doesn't — researches positioning, writes the brand brief, and defends the strategy against every well-meaning department.
Defines what a brand stands for and what it doesn't — researches positioning, writes the brand brief, and defends the strategy against every well-meaning department.
US$81,250 median salary in United States¹
Skills you'll need
Showing Brand Strategist challenges in Strategy. Clear filter
- StrategyAdvancedNew
Rebranding a B2B SaaS Scale-up for Global Expansion
As a marketing analyst, you must recommend whether TaskFlow should use a single global brand or adapt its brand name, logo, and messaging for key markets (Germany, Japan, Brazil…
- Brand Strategy
- Cross Cultural B2b Marketing
- Positioning
International Marketing - StrategyIntermediateNew
Rebranding a Legacy German Brewery
You are a brand consultant hired by Alte Eiche. Your task is to analyze the current brand equity, propose a new brand architecture (e.g., sub-brands or endorsed brands), and des…
- Brand Audit
- Positioning
- Brand Architecture
Brand Management - StrategyAdvancedNew
Brand Crisis Simulation for a Fast-Food Chain
You are the brand crisis team at QuickBite. Within 48 hours of the video's release, you must draft a public statement, an internal memo, and a 30-day crisis management plan. The…
- Crisis Communication
- Stakeholder Management
- Brand Equity
Brand Management - StrategyAdvancedNew
Rebranding a Dubai D2C Cosmetics Brand for China
You are a brand consultant hired by GlowDubai. Your task is to create a comprehensive global brand strategy for entering China. Constraints: budget of AED 2M for the first year,…
- Global Branding
- Market Entry Strategy
- Cross Cultural Marketing
Global Brand Management Practice your coursework on real scenarios.
Every challenge is shaped from real industry context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- StrategyExpertNew
Brand Crisis Simulation for a Global Food Company
You are the global brand crisis response team for TasteWorld. Your task is to produce a crisis management plan within 48 hours (simulated). Constraints: you cannot confirm the c…
- Crisis Management
- Brand Equity
- Stakeholder Communication
Global Brand Management - StrategyAdvancedNew
Revitalize a Heritage Swiss Watch Brand
Your task is to create a 3-year brand revitalization plan. Constraints: no price reduction below CHF 2,000; must maintain Swiss-made certification; budget of CHF 5 million for m…
- Brand Positioning
- Luxury Marketing Mix
- Consumer Insights
Luxury Brand Management - StrategyExpertNew
Brand Repositioning for a Legacy Retail Chain
As a brand strategist hired by Mason & Co., create a repositioning plan for the chain. The plan should include: a new brand purpose and personality, target segment(s) with perso…
- Brand Repositioning
- Customer Segmentation
- Retail Marketing
Marketing (MBA) - StrategyAdvancedNew
Brand Repositioning for a Legacy Fashion Retailer
Your task is to develop a brand repositioning strategy for Classic Threads. Conduct a brand audit, analyze consumer perceptions, and define a new brand identity. Propose a marke…
- Brand Audit
- Consumer Insights
- Brand Positioning
Marketing Strategy - Browse challenges
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How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
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¹ Median annual salary computed from the salary histogram of 50 current Adzuna job postings for "Brand Strategist" in United States, fetched May 2026. Skills come from the disciplines tagged on live Ewance challenges for this role.