Marketing & Brand
Marketing Strategist
Defines what to sell, to whom, and how — owns segmentation, positioning, and the annual plan — and ensures every campaign rolls up to a coherent story.
Defines what to sell, to whom, and how — owns segmentation, positioning, and the annual plan — and ensures every campaign rolls up to a coherent story.
US$82,350 median salary in United States¹
- StrategyAdvancedNew
Enterprise Sales Enablement for a PLG SaaS Scale-up
Your team is tasked with creating a sales enablement playbook for TaskFlow's transition to enterprise sales. Analyze the enterprise buying journey (e.g., roles, pain points, inf…
- Buyer Persona Development
- B2b Marketing
- Sales Enablement
Consumer Behavior - StrategyAdvancedNew
B2B SaaS PLG to Enterprise Transition Campaign
You are a junior marketing strategist at TaskFlow. Develop a communication plan that includes content marketing, targeted ads, and sales enablement materials. Success is measure…
- Brand Repositioning
- Content Marketing
- Sales Enablement
Marketing Communication and Advertising - StrategyAdvancedNew
Rebranding for a 40-Person SaaS Scale-Up Moving from PLG to Enterprise
Your team must develop a rebranding strategy for TaskFlow. This includes a new brand identity (name, logo, messaging), a revised pricing model, and a sales enablement plan. Cons…
- Brand Strategy
- Positioning
- Pricing Strategy
Marketing Principles
How it works
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Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
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¹ Median annual salary computed from the salary histogram of 50 current Adzuna job postings for "Marketing Strategist" in United States, fetched May 2026. Skills come from the disciplines tagged on live Ewance challenges for this role.
Portrait: Photo by Laura Chouette on Unsplash.