Business Challenges
Explore business challenges on Ewance to sharpen the skills employers actually hire for. Practice marketing, finance, operations, and strategy work on real-shaped briefs and earn verified credentials.
Most Popular
- StrategyIntermediateNew
Repositioning a D2C Cosmetics Brand for Gen Z
Your task is to develop a leadership communication plan for the founder to reposition the brand. This includes a revised brand story, a key message framework for social media an…
- Storytelling
- Brand Positioning
- Audience Analysis
Leadership Communication - AnalysisIntermediateNew
Optimizing Last-Mile Delivery for a Vienna D2C Cosmetics Brand
As a logistics consultant, you must analyze Glow Naturals' current delivery data (provided in a simulated dataset), identify bottlenecks, and propose an optimized last-mile stra…
- Last Mile Delivery
- Cost Benefit Analysis
- Route Optimization
Logistics and Transportation Management - StrategyIntermediateNew
Transforming an Austin D2C Cosmetics Startup for B2B Expansion
Your task is to develop a comprehensive change management plan for Glow Naturals. The plan must include a diagnostic of the current organizational culture, a change strategy usi…
- Change Management
- Organizational Development
- Kotter Model
Leading Change and Organizational Development - StrategyIntermediateNew
Launch a Luxury Skincare Line for a Fashion House
Develop a go-to-market plan for a 5-SKU skincare line. Constraints: no animal testing; retail price between €80-€250; launch in France and the US initially. Success means achiev…
- Product Launch
- Pricing Strategy
- Luxury Distribution
Luxury Brand Management Practice your coursework on real scenarios.
Every challenge is shaped from real industry context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- CodeIntermediateNew
Predictive Churn Model for Bangalore D2C Cosmetics
You will analyze a provided dataset of 10k customers with features like purchase frequency, average order value, time since last purchase, pages visited, support tickets, and su…
- Python
- Scikit Learn
- Logistic Regression
Machine Learning and AI for Business - AnalysisIntermediateNew
Inflation Hedging for a Lagos D2C Cosmetics Brand
Your task is to analyze recent inflation data, Central Bank of Nigeria (CBN) monetary policy, and USD/NGN exchange rate trends. Then, propose a combination of financial instrume…
- Inflation Analysis
- Monetary Policy
- Exchange Rate Forecasting
Macroeconomics - AnalysisIntermediateNew
Cost Allocation for an Austin D2C Cosmetics Startup
You are a junior management accountant hired by GlowUp. Using provided financial data (sales, direct costs, overhead pools, and activity drivers), implement an ABC model to allo…
- Activity Based Costing
- Cost Allocation
- Profitability Analysis
Management and Cost Accounting - AnalysisIntermediateNew
CVP Analysis for a 40-Person SaaS Scale-Up
You are a financial analyst at CloudFlow. Given current PLG pricing (€50/user/month, 10,000 users) and cost structure (€200K fixed, €10/user variable), plus planned enterprise t…
- Cvp Analysis
- Break Even Analysis
- Pricing Strategy
Management and Cost Accounting - Browse challenges
Explore role
Product Manager
Ship product that solves real user problems. Combine user research, prototyping, and stakeholder alignment to turn ambiguous briefs into measurable wins — the role at the centre of modern software teams.
- AnalysisIntermediateNew
Pricing Strategy for a Toronto D2C Cosmetics Startup
Your task is to develop a pricing strategy for GlowToronto's core product line (serums and moisturizers). Constraints: no price increase above 20% of current average; must consi…
- Pricing Strategy
- Customer Segmentation
- Competitive Analysis
Managerial Economics - AnalysisIntermediateNew
Transfer Pricing for a Mumbai D2C Cosmetics Startup
Your task is to recommend a transfer pricing method (e.g., market-based, cost-plus, or negotiated) for the sale of products from France to Spain. Provide a detailed analysis of …
- Transfer Pricing
- Tax Analysis
- Managerial Accounting
Managerial Accounting - DesignIntermediateNew
Performance Scorecard for a 40-Person SaaS Scale-Up
Design a balanced scorecard with 4 perspectives (financial, customer, internal processes, learning & growth). For each perspective, propose 2-3 KPIs, targets, and initiatives. C…
- Balanced Scorecard
- Kpi Design
- Strategic Alignment
Managerial Accounting - StrategyIntermediateNew
Launch Campaign for Singapore D2C Cosmetics Brand
You are the marketing intern at GlowSG. Your task is to develop a comprehensive campaign plan including media mix, budget allocation, key messaging, and a timeline. Success mean…
- Integrated Marketing Communication
- Media Planning
- Budget Allocation
Marketing Communication and Advertising Build a verifiable portfolio.
Submissions become evidence. Reviewers with shipping experience score against a rubric; the result becomes a credential anyone can verify.
Why Ewance
- StrategyIntermediateNew
Revitalizing a Legacy Brand for Gen Z
Develop a comprehensive marketing strategy including STP analysis, a refreshed marketing mix, and a customer lifetime value model. Deliver a 10-slide deck with key recommendatio…
- Strategic Marketing
- Segmentation Targeting Positioning
- Marketing Mix
Marketing Management - StrategyIntermediateNew
Go-to-Market Strategy for a Munich D2C Cosmetics Brand
As a marketing consultant for Glow Naturals, develop a comprehensive go-to-market strategy for their new 'Zero-Waste Serum' line. The budget is €500k for the first year. Success…
- Go To Market Strategy
- Customer Segmentation
- Brand Positioning
Marketing (MBA) - ResearchIntermediateNew
Qualitative Research for a SaaS Scale-Up's Enterprise Pivot
Your task is to design a qualitative research study for TaskFlow. Define the research questions, select a sample of 5-7 enterprise buyers (use personas provided), and create an …
- Qualitative Research
- Interview Design
- Thematic Analysis
Marketing Research - StrategyIntermediateNew
Launch Strategy for a San Francisco D2C Cosmetics Startup
Your task is to create a detailed marketing launch plan for GlowSF. You must identify the most viable target segment, craft a unique value proposition, and design a marketing mi…
- Market Segmentation
- Targeting
- Positioning
Marketing Principles - AnalysisIntermediateNew
Acquisition of a Bangalore D2C Cosmetics Startup
As a junior M&A analyst at BeautyCo, you must assess GlowUp's business model, financials, and market position. You need to conduct a valuation using DCF and comparable company a…
- Financial Analysis
- Valuation
- Due Diligence
Mergers and Acquisitions - StrategyIntermediateNew
Go-to-Market Strategy for a San Francisco D2C Cosmetics Brand
Your task is to develop a go-to-market strategy for GlowSF. Conduct a market analysis of the D2C cosmetics landscape in San Francisco, Los Angeles, and New York. Define a unique…
- Market Analysis
- Brand Positioning
- Go To Market Strategy
Marketing Strategy - AnalysisIntermediateNew
Pricing Strategy for a Dublin D2C Cosmetics Startup
You are a pricing analyst for Glow Dublin. Using provided sales data, cost breakdowns, and competitor prices, estimate the price elasticity of demand for the serum. Then, recomm…
- Demand Elasticity
- Cost Analysis
- Pricing Strategy
Microeconomics - DesignIntermediateNew
Redesigning Sales Incentives for a B2B SaaS Scale-up
Your task is to propose a new incentive plan for the sales team that balances new business acquisition, account expansion, and retention. The plan must be cost-neutral (total co…
- Incentive Design
- Compensation Analysis
- Sales Strategy
Motivation and Incentives - DesignIntermediateNew
Design a Hybrid Work Model for a Bangalore D2C Cosmetics Startup
Your task is to develop a hybrid work model for the startup. Analyze the current remote work challenges, propose a structured hybrid schedule (e.g., fixed office days, core coll…
- Hybrid Work Design
- Remote Team Management
- Organizational Culture
New Work and Future of Work - StrategyIntermediateNew
Negotiating a Strategic Alliance for a Seoul D2C Cosmetics Brand
Your task is to develop a negotiation strategy for GlowUp's founder to use in talks with the drugstore chain. You must analyze the BATNA, reservation price, and potential integr…
- Batna Analysis
- Distributive Bargaining
- Integrative Negotiation
Negotiation - DesignIntermediateNew
Improving Order Fulfillment at a D2C Cosmetics Startup
Your task is to map the current order fulfillment process, identify root causes of errors and delays, and propose a redesigned process using lean and quality tools. Success mean…
- Process Mapping
- Lean
- Quality Management
Operations Management - AnalysisIntermediateNew
Optimizing Last-Mile Delivery for a Mumbai D2C Cosmetics Brand
Your task is to analyze Glow Naturals' current delivery data (provided in a simulated dataset) and design an optimized last-mile delivery strategy. You must consider factors lik…
- Route Optimization
- Cost Benefit Analysis
- Supply Chain Design
Operations and Supply Chain Management
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
Industry teams behind a decade of practitioner briefs
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Sponsor a challenge and meet candidates through actual work.
Industry teams can shape briefs around the skills they hire for, then evaluate students on rubric-scored deliverables — not resumes.