Business Challenges
Explore business challenges on Ewance to sharpen the skills employers actually hire for. Practice marketing, finance, operations, and strategy work on real-shaped briefs and earn verified credentials.
Most Popular
- AnalysisAdvancedNew
Data-Driven Customer Segmentation for a SaaS Scale-Up
Using provided anonymized customer data (firmographics, usage patterns, and purchase history), perform cluster analysis to segment the customer base. Develop a targeting strateg…
- Customer Segmentation
- Cluster Analysis
- Data Analytics
Marketing Management - DesignBeginnerNew
Launching a Sustainable Fashion Line with Influencer Marketing
Develop a complete influencer marketing plan: identify influencer tiers (macro, micro, nano), create a brief for influencers, propose a content strategy, and set KPIs. Include a…
- Influencer Marketing
- Campaign Planning
- Budgeting
Marketing Management - StrategyIntermediateNew
Go-to-Market Strategy for a Munich D2C Cosmetics Brand
As a marketing consultant for Glow Naturals, develop a comprehensive go-to-market strategy for their new 'Zero-Waste Serum' line. The budget is €500k for the first year. Success…
- Go To Market Strategy
- Customer Segmentation
- Brand Positioning
Marketing (MBA) - StrategyAdvancedNew
Enterprise Sales Playbook for a PLG SaaS Scale-up
As the first enterprise marketing hire at TaskFlow, create a sales playbook for the new enterprise sales team. The playbook must cover: ideal customer profile (ICP) for enterpri…
- Sales Playbook
- Product Led Growth
- Enterprise Sales
Marketing (MBA) Practice your coursework on real scenarios.
Every challenge is shaped from real industry context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- StrategyExpertNew
Brand Repositioning for a Legacy Retail Chain
As a brand strategist hired by Mason & Co., create a repositioning plan for the chain. The plan should include: a new brand purpose and personality, target segment(s) with perso…
- Brand Repositioning
- Customer Segmentation
- Retail Marketing
Marketing (MBA) - ResearchBeginnerNew
Optimizing Survey Design for a São Paulo D2C Cosmetics Brand
Your task is to design a complete survey research plan for Glow SP. Define the target population, sampling frame, and sample size. Create a 15-question survey (mix of closed and…
- Survey Design
- Sampling
- Questionnaire Construction
Marketing Research - ResearchIntermediateNew
Qualitative Research for a SaaS Scale-Up's Enterprise Pivot
Your task is to design a qualitative research study for TaskFlow. Define the research questions, select a sample of 5-7 enterprise buyers (use personas provided), and create an …
- Qualitative Research
- Interview Design
- Thematic Analysis
Marketing Research - StrategyIntermediateNew
Launch Strategy for a San Francisco D2C Cosmetics Startup
Your task is to create a detailed marketing launch plan for GlowSF. You must identify the most viable target segment, craft a unique value proposition, and design a marketing mi…
- Market Segmentation
- Targeting
- Positioning
Marketing Principles - Browse challenges
Explore role
Marketing Analyst
Plan and measure campaigns that grow the business. Funnel analytics, attribution, segmentation, and the rigorous measurement that lets marketing defend its budget at the leadership table.
- StrategyAdvancedNew
Rebranding for a 40-Person SaaS Scale-Up Moving from PLG to Enterprise
Your team must develop a rebranding strategy for TaskFlow. This includes a new brand identity (name, logo, messaging), a revised pricing model, and a sales enablement plan. Cons…
- Brand Strategy
- Positioning
- Pricing Strategy
Marketing Principles - ResearchBeginnerNew
Consumer Behavior Analysis for a Plant-Based Meat Alternative
Your task is to conduct a consumer behavior analysis for GreenBite's new plant-based chicken. You will design a survey (n=200), analyze results, and provide recommendations on t…
- Survey Design
- Data Analysis
- Consumer Behavior
Marketing Principles - AnalysisIntermediateNew
Acquisition of a Bangalore D2C Cosmetics Startup
As a junior M&A analyst at BeautyCo, you must assess GlowUp's business model, financials, and market position. You need to conduct a valuation using DCF and comparable company a…
- Financial Analysis
- Valuation
- Due Diligence
Mergers and Acquisitions - StrategyAdvancedNew
Divestiture of a Non-Core Division in a Conglomerate
As a senior M&A consultant hired by GlobalTech, you must analyze HomeDevices' financial performance, identify potential buyers (strategic and financial), and recommend a divesti…
- Divestiture Strategy
- Carve Out
- Valuation
Mergers and Acquisitions Build a verifiable portfolio.
Submissions become evidence. Reviewers with shipping experience score against a rubric; the result becomes a credential anyone can verify.
Why Ewance
- StrategyExpertNew
Hostile Takeover Defense for a Mid-Cap Pharma Firm
As a special M&A advisor to MediCore's board, you must analyze the bid, assess the company's intrinsic value, and recommend a defense strategy. Options include a poison pill, wh…
- Takeover Defense
- Valuation
- Negotiation
Mergers and Acquisitions - StrategyIntermediateNew
Go-to-Market Strategy for a San Francisco D2C Cosmetics Brand
Your task is to develop a go-to-market strategy for GlowSF. Conduct a market analysis of the D2C cosmetics landscape in San Francisco, Los Angeles, and New York. Define a unique…
- Market Analysis
- Brand Positioning
- Go To Market Strategy
Marketing Strategy - StrategyAdvancedNew
Competitive Strategy for a B2B SaaS Scale-Up Moving Upmarket
Your task is to develop a competitive strategy for TaskFlow's enterprise push. Analyze the competitive landscape, identify key differentiators, and propose a positioning strateg…
- Competitive Analysis
- Product Led Growth
- Enterprise Sales
Marketing Strategy - StrategyAdvancedNew
Brand Repositioning for a Legacy Fashion Retailer
Your task is to develop a brand repositioning strategy for Classic Threads. Conduct a brand audit, analyze consumer perceptions, and define a new brand identity. Propose a marke…
- Brand Audit
- Consumer Insights
- Brand Positioning
Marketing Strategy - AnalysisIntermediateNew
Pricing Strategy for a Dublin D2C Cosmetics Startup
You are a pricing analyst for Glow Dublin. Using provided sales data, cost breakdowns, and competitor prices, estimate the price elasticity of demand for the serum. Then, recomm…
- Demand Elasticity
- Cost Analysis
- Pricing Strategy
Microeconomics - StrategyAdvancedNew
Market Entry Strategy for a SaaS Scale-Up in Southeast Asia
You are a strategy consultant for TaskFlow. Analyze the competitive landscape in Indonesia and Vietnam, focusing on pricing, product differentiation, and potential reactions fro…
- Game Theory
- Market Entry
- Competitive Analysis
Microeconomics - DesignIntermediateNew
Redesigning Sales Incentives for a B2B SaaS Scale-up
Your task is to propose a new incentive plan for the sales team that balances new business acquisition, account expansion, and retention. The plan must be cost-neutral (total co…
- Incentive Design
- Compensation Analysis
- Sales Strategy
Motivation and Incentives - StrategyAdvancedNew
Motivating Remote Engineers in a Fintech Startup
Your task is to develop a comprehensive motivation and incentive program for the remote engineering team. The program should include both financial and non-financial elements, a…
- Remote Work Motivation
- Incentive Design
- Employee Engagement
Motivation and Incentives - ResearchExpertNew
Performance Pay for Teachers in a Charter School Network
Your task is to design a performance pay system for teachers that links compensation to student achievement and other performance metrics. The system must address equity concern…
- Performance Pay
- Stakeholder Analysis
- Educational Measurement
Motivation and Incentives - DesignIntermediateNew
Design a Hybrid Work Model for a Bangalore D2C Cosmetics Startup
Your task is to develop a hybrid work model for the startup. Analyze the current remote work challenges, propose a structured hybrid schedule (e.g., fixed office days, core coll…
- Hybrid Work Design
- Remote Team Management
- Organizational Culture
New Work and Future of Work - StrategyAdvancedNew
Develop a Competence Development Program for a SaaS Scale-Up
Design a competence development program for the scale-up. Identify key competencies needed for the enterprise shift, propose learning interventions (e.g., workshops, mentoring, …
- Competence Development
- Learning Program Design
- Skills Gap Analysis
New Work and Future of Work - StrategyIntermediateNew
Negotiating a Strategic Alliance for a Seoul D2C Cosmetics Brand
Your task is to develop a negotiation strategy for GlowUp's founder to use in talks with the drugstore chain. You must analyze the BATNA, reservation price, and potential integr…
- Batna Analysis
- Distributive Bargaining
- Integrative Negotiation
Negotiation
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From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
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