Business
Marketing & Brand Challenges
Marketing & Brand challenges put you inside the work of building demand and shaping how a brand is seen. You'll develop skills in Brand Positioning, Audience Segmentation and Audience Personas, Content Marketing and SEO, and shape launches with Go-to-Market Strategy and the Marketing Mix (4 Ps).
From there you'll handle the harder edges — Attribution modeling, CAC/LTV unit economics, Pricing strategy & elasticity, and Marketing Mix Modeling — running A/B testing & experimentation in Google Analytics 4 and producing creative with AI image generation the way modern marketing teams do. Each challenge you solve earns a verified credential you can share with recruiters.
- AnalysisIntermediateNew
Data-Driven Customer Segmentation for a SaaS Scale-Up
Using provided anonymized customer data (firmographics, usage patterns, and purchase history), perform cluster analysis to segment the customer base. Develop a targeting strateg…
- Customer Segmentation
- Cluster Analysis
- Data Analytics
Marketing Management - StrategyIntermediateNew
B2B SaaS PLG to Enterprise Transition Campaign
You are a junior marketing strategist at TaskFlow. Develop a communication plan that includes content marketing, targeted ads, and sales enablement materials. Success is measure…
- Brand Repositioning
- Content Marketing
- Sales Enablement
Open coursework - StrategyBeginnerNew
Growth Strategy for an Amsterdam D2C Cosmetics Startup
Your task is to analyze GlowUp Naturals' current performance, assess the offline retail opportunity (e.g., partnerships with Sephora or independent boutiques), and propose a pha…
- Market Analysis
- Financial Modeling
- Channel Strategy
Open coursework - StrategyIntermediateNew
Redesign TaskFlow's Pricing for an Enterprise Pivot
Working only from the four items in provided_materials, build TaskFlow's next pricing structure. Examine the de-identified account dataset to define meaningful customer segments…
- Pricing Strategy
- Customer Segmentation
- Competitive Analysis
Open coursework Practice your coursework on real scenarios.
Every challenge is shaped from real-world context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- StrategyIntermediateNew
Design a Bundled Pricing Business Case for an Industrial IoT Vendor
Using the company facts in the company case file, the historical deal records in the deal-history dataset, and the required sections listed in the board business case template, …
- Business Case
- Financial Modeling
- Pricing Strategy
Open coursework - StrategyBeginnerNew
Launch Plan for GlowSF, a San Francisco Skincare Startup
Working only from the materials provided to you, build a six-month launch plan for GlowSF. Start with the GlowSF Founder Dossier to anchor the budget, product line, and constrai…
- Market Segmentation
- Targeting
- Positioning
Open coursework
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
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