Business Challenges
Explore business challenges on Ewance to sharpen the skills employers actually hire for. Practice marketing, finance, operations, and strategy work on real-shaped briefs and earn verified credentials.
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- StrategyBeginnerNew
Motivating a Remote Sales Team Through Change
Develop a 90-day motivation and communication plan for the remote sales team. You must diagnose the current motivational state using a theory (e.g., Self-Determination Theory, E…
- Motivation Theories
- Remote Team Management
- Change Communication
Leadership - StrategyBeginnerNew
Agile Transformation at a Paris D2C Cosmetics Startup
Your task is to assess GlowUp's current organizational structure and leadership gaps, then propose a phased agile transformation roadmap. The plan should include specific agile …
- Agile Leadership
- Change Management
- Organizational Design
Leadership and Managerial Skills - StrategyBeginnerNew
Repositioning a D2C Cosmetics Brand for Gen Z
Your task is to develop a leadership communication plan for the founder to reposition the brand. This includes a revised brand story, a key message framework for social media an…
- Storytelling
- Brand Positioning
- Audience Analysis
Leadership Communication - AnalysisBeginnerNew
Optimizing Last-Mile Delivery for a Vienna D2C Cosmetics Brand
As a logistics consultant, you must analyze Glow Naturals' current delivery data (provided in a simulated dataset), identify bottlenecks, and propose an optimized last-mile stra…
- Last Mile Delivery
- Cost Benefit Analysis
- Route Optimization
Logistics and Transportation Management Develop in-demand professional skills.
Each challenge names the skills it strengthens. Over time, your profile fills with the competences a hiring manager would actually look for.
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- StrategyBeginnerNew
Transforming an Austin D2C Cosmetics Startup for B2B Expansion
Your task is to develop a comprehensive change management plan for Glow Naturals. The plan must include a diagnostic of the current organizational culture, a change strategy usi…
- Change Management
- Organizational Development
- Kotter Model
Leading Change and Organizational Development - StrategyBeginnerNew
Launch a Luxury Skincare Line for a Fashion House
Develop a go-to-market plan for a 5-SKU skincare line. Constraints: no animal testing; retail price between €80-€250; launch in France and the US initially. Success means achiev…
- Product Launch
- Pricing Strategy & Elasticity
- Luxury Distribution
Luxury Brand Management - CodeBeginnerNew
Predictive Churn Model for Bangalore D2C Cosmetics
You will analyze a provided dataset of 10k customers with features like purchase frequency, average order value, time since last purchase, pages visited, support tickets, and su…
- Python Or Javascript
- Scikit Learn
- Logistic Regression
Machine Learning and AI for Business - AnalysisBeginnerNew
Inflation Hedging for a Lagos D2C Cosmetics Brand
Your task is to analyze recent inflation data, Central Bank of Nigeria (CBN) monetary policy, and USD/NGN exchange rate trends. Then, propose a combination of financial instrume…
- Inflation Analysis
- Monetary Policy
- Exchange Rate Forecasting
Macroeconomics - Browse challenges
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Pricing Strategist
Set the price that captures value without leaving sales on the table. Demand modelling, willingness-to-pay research, and the disciplined experimentation that turns pricing into a competitive advantage.
- AnalysisBeginnerNew
Cost Allocation for an Austin D2C Cosmetics Startup
You are a junior management accountant hired by GlowUp. Using provided financial data (sales, direct costs, overhead pools, and activity drivers), implement an ABC model to allo…
- Activity Based Costing
- Cost Allocation
- Profitability Analysis
Management and Cost Accounting - AnalysisBeginnerNew
CVP Analysis for a 40-Person SaaS Scale-Up
You are a financial analyst at CloudFlow. Given current PLG pricing (€50/user/month, 10,000 users) and cost structure (€200K fixed, €10/user variable), plus planned enterprise t…
- Cvp Analysis
- Break Even Analysis
- Pricing Strategy & Elasticity
Management and Cost Accounting - AnalysisBeginnerNew
Pricing Strategy for a Toronto D2C Cosmetics Startup
Your task is to develop a pricing strategy for GlowToronto's core product line (serums and moisturizers). Constraints: no price increase above 20% of current average; must consi…
- Pricing Strategy & Elasticity
- Customer Segmentation
- Competitive Analysis
Managerial Economics - AnalysisBeginnerNew
Transfer Pricing for a Mumbai D2C Cosmetics Startup
Your task is to recommend a transfer pricing method (e.g., market-based, cost-plus, or negotiated) for the sale of products from France to Spain. Provide a detailed analysis of …
- Transfer Pricing
- Tax Analysis
- Managerial Accounting
Managerial Accounting Get recognized by recruiters and employers.
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- DesignBeginnerNew
Performance Scorecard for a 40-Person SaaS Scale-Up
Design a balanced scorecard with 4 perspectives (financial, customer, internal processes, learning & growth). For each perspective, propose 2-3 KPIs, targets, and initiatives. C…
- Balanced Scorecard
- KPI & OKR Design
- Strategic Alignment
Managerial Accounting - StrategyBeginnerNew
Launch Campaign for Singapore D2C Cosmetics Brand
You are the marketing intern at GlowSG. Your task is to develop a comprehensive campaign plan including media mix, budget allocation, key messaging, and a timeline. Success mean…
- Integrated Marketing Communication
- Media Planning
- Budget Allocation
Marketing Communication and Advertising - StrategyBeginnerNew
Revitalizing a Legacy Brand for Gen Z
Develop a comprehensive marketing strategy including STP analysis, a refreshed marketing mix, and a customer lifetime value model. Deliver a 10-slide deck with key recommendatio…
- Strategic Marketing
- Segmentation Targeting Positioning
- Marketing Mix (4 Ps)
Marketing Management - StrategyBeginnerNew
Go-to-Market Strategy for a Munich D2C Cosmetics Brand
As a marketing consultant for Glow Naturals, develop a comprehensive go-to-market strategy for their new 'Zero-Waste Serum' line. The budget is €500k for the first year. Success…
- Go To Market Strategy
- Customer Segmentation
- Brand Positioning
Marketing (MBA) - ResearchBeginnerNew
Qualitative Research for a SaaS Scale-Up's Enterprise Pivot
Your task is to design a qualitative research study for TaskFlow. Define the research questions, select a sample of 5-7 enterprise buyers (use personas provided), and create an …
- Qualitative Research
- Technical Interview Design
- Thematic Analysis
Marketing Research - StrategyBeginnerNew
Launch Strategy for a San Francisco D2C Cosmetics Startup
Your task is to create a detailed marketing launch plan for GlowSF. You must identify the most viable target segment, craft a unique value proposition, and design a marketing mi…
- Market Segmentation
- Targeting
- Positioning
Marketing Principles - AnalysisBeginnerNew
Acquisition of a Bangalore D2C Cosmetics Startup
As a junior M&A analyst at BeautyCo, you must assess GlowUp's business model, financials, and market position. You need to conduct a valuation using DCF and comparable company a…
- Financial Analysis
- Valuation
- Due Diligence
Mergers and Acquisitions - StrategyBeginnerNew
Go-to-Market Strategy for a San Francisco D2C Cosmetics Brand
Your task is to develop a go-to-market strategy for GlowSF. Conduct a market analysis of the D2C cosmetics landscape in San Francisco, Los Angeles, and New York. Define a unique…
- Market Analysis
- Brand Positioning
- Go To Market Strategy
Marketing Strategy - AnalysisBeginnerNew
Pricing Strategy for a Dublin D2C Cosmetics Startup
You are a pricing analyst for Glow Dublin. Using provided sales data, cost breakdowns, and competitor prices, estimate the price elasticity of demand for the serum. Then, recomm…
- Demand Elasticity
- Cost Analysis
- Pricing Strategy & Elasticity
Microeconomics - DesignBeginnerNew
Redesigning Sales Incentives for a B2B SaaS Scale-up
Your task is to propose a new incentive plan for the sales team that balances new business acquisition, account expansion, and retention. The plan must be cost-neutral (total co…
- Incentive Design
- Compensation Analysis
- Sales Strategy
Motivation and Incentives - DesignBeginnerNew
Design a Hybrid Work Model for a Bangalore D2C Cosmetics Startup
Your task is to develop a hybrid work model for the startup. Analyze the current remote work challenges, propose a structured hybrid schedule (e.g., fixed office days, core coll…
- Hybrid Work Design
- Remote Team Management
- Organizational Culture
New Work and Future of Work - StrategyBeginnerNew
Negotiating a Strategic Alliance for a Seoul D2C Cosmetics Brand
Your task is to develop a negotiation strategy for GlowUp's founder to use in talks with the drugstore chain. You must analyze the BATNA, reservation price, and potential integr…
- Batna Analysis
- Distributive Bargaining
- Integrative Negotiation
Negotiation
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
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