Business Challenges
Marketing, strategy, operations, finance — the work an MBA or business degree prepares you for.
- StrategyAdvancedNew
Market Entry Strategy for a 40-Person SaaS Scale-up
Your team must develop a market entry strategy for TaskFlow into German manufacturing. Constraints: budget of €500k for first year; must achieve 10 enterprise clients within 12 …
- Market Entry
- Competitive Strategy
- Game Theory
Managerial Economics - CodeExpertNew
Dynamic Pricing for a Renewable Energy Aggregator
Your task is to develop a dynamic pricing model for GreenGrid's electricity sales. Constraints: must account for weather-dependent generation, market price volatility, and regul…
- Dynamic Pricing
- Optimization
- Risk Management
Managerial Economics - AnalysisIntermediateNew
Transfer Pricing for a Mumbai D2C Cosmetics Startup
Your task is to recommend a transfer pricing method (e.g., market-based, cost-plus, or negotiated) for the sale of products from France to Spain. Provide a detailed analysis of …
- Transfer Pricing
- Tax Analysis
- Managerial Accounting
Managerial Accounting - DesignIntermediateNew
Performance Scorecard for a 40-Person SaaS Scale-Up
Design a balanced scorecard with 4 perspectives (financial, customer, internal processes, learning & growth). For each perspective, propose 2-3 KPIs, targets, and initiatives. C…
- Balanced Scorecard
- Kpi Design
- Strategic Alignment
Managerial Accounting Practice your coursework on real scenarios.
Every challenge is shaped from real industry context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- AnalysisBeginnerNew
Cost-Volume-Profit Analysis for a Sustainable Fashion Brand
Using provided cost estimates (fixed costs €500K, variable cost per unit €25, selling price €80), perform a CVP analysis. Calculate break-even in units and revenue, margin of sa…
- Cvp Analysis
- Break Even Analysis
- Sensitivity Analysis
Managerial Accounting - StrategyIntermediateNew
Launch Campaign for Singapore D2C Cosmetics Brand
You are the marketing intern at GlowSG. Your task is to develop a comprehensive campaign plan including media mix, budget allocation, key messaging, and a timeline. Success mean…
- Integrated Marketing Communication
- Media Planning
- Budget Allocation
Marketing Communication and Advertising - AnalysisBeginnerNew
Optimize Ad Spend for Munich D2C Cosmetics Brand
You are given a CSV dataset with 10,000 rows of ad performance data including date, campaign, audience segment, creative type, impressions, clicks, conversions, and spend. Your …
- A B Testing
- Regression Analysis
- Data Cleaning
Marketing Analytics - StrategyAdvancedNew
B2B SaaS PLG to Enterprise Transition Campaign
You are a junior marketing strategist at TaskFlow. Develop a communication plan that includes content marketing, targeted ads, and sales enablement materials. Success is measure…
- Brand Repositioning
- Content Marketing
- Sales Enablement
Marketing Communication and Advertising - Browse challenges
Explore role
Product Manager
Ship product that solves real user problems. Combine user research, prototyping, and stakeholder alignment to turn ambiguous briefs into measurable wins — the role at the centre of modern software teams.
- AnalysisIntermediateNew
Customer Lifetime Value Model for SaaS Scale-up
You are provided with a dataset of 5,000 customers with features: acquisition channel, monthly spend, tenure, number of support tickets, product usage metrics, and churn flag. Y…
- Customer Lifetime Value
- Predictive Modeling
- Customer Segmentation
Marketing Analytics - DesignBeginnerNew
Sustainable Fashion Brand Awareness Campaign
You are a freelance marketing consultant hired by EcoThreads. Design a 1-month campaign with a budget of €20,000. The goal is to achieve 1 million impressions and 5,000 new emai…
- Guerrilla Marketing
- Social Media Strategy
- Influencer Outreach
Marketing Communication and Advertising - ResearchAdvancedNew
Conjoint Analysis for Sustainable Fashion Brand
You will design a choice-based conjoint (CBC) survey with 4 attributes (price, material, color options, warranty) each with 3-4 levels. You must collect responses from at least …
- Conjoint Analysis
- Survey Design
- Multinomial Logit
Marketing Analytics - StrategyIntermediateNew
Revitalizing a Legacy Brand for Gen Z
Develop a comprehensive marketing strategy including STP analysis, a refreshed marketing mix, and a customer lifetime value model. Deliver a 10-slide deck with key recommendatio…
- Strategic Marketing
- Segmentation Targeting Positioning
- Marketing Mix
Marketing Management Build a verifiable portfolio.
Submissions become evidence. Reviewers with shipping experience score against a rubric; the result becomes a credential anyone can verify.
Why Ewance
- AnalysisAdvancedNew
Data-Driven Customer Segmentation for a SaaS Scale-Up
Using provided anonymized customer data (firmographics, usage patterns, and purchase history), perform cluster analysis to segment the customer base. Develop a targeting strateg…
- Customer Segmentation
- Cluster Analysis
- Data Analytics
Marketing Management - DesignBeginnerNew
Launching a Sustainable Fashion Line with Influencer Marketing
Develop a complete influencer marketing plan: identify influencer tiers (macro, micro, nano), create a brief for influencers, propose a content strategy, and set KPIs. Include a…
- Influencer Marketing
- Campaign Planning
- Budgeting
Marketing Management - StrategyIntermediateNew
Go-to-Market Strategy for a Munich D2C Cosmetics Brand
As a marketing consultant for Glow Naturals, develop a comprehensive go-to-market strategy for their new 'Zero-Waste Serum' line. The budget is €500k for the first year. Success…
- Go To Market Strategy
- Customer Segmentation
- Brand Positioning
Marketing (MBA) - StrategyAdvancedNew
Enterprise Sales Playbook for a PLG SaaS Scale-up
As the first enterprise marketing hire at TaskFlow, create a sales playbook for the new enterprise sales team. The playbook must cover: ideal customer profile (ICP) for enterpri…
- Sales Playbook
- Product Led Growth
- Enterprise Sales
Marketing (MBA) - StrategyExpertNew
Brand Repositioning for a Legacy Retail Chain
As a brand strategist hired by Mason & Co., create a repositioning plan for the chain. The plan should include: a new brand purpose and personality, target segment(s) with perso…
- Brand Repositioning
- Customer Segmentation
- Retail Marketing
Marketing (MBA) - ResearchBeginnerNew
Optimizing Survey Design for a São Paulo D2C Cosmetics Brand
Your task is to design a complete survey research plan for Glow SP. Define the target population, sampling frame, and sample size. Create a 15-question survey (mix of closed and…
- Survey Design
- Sampling
- Questionnaire Construction
Marketing Research - ResearchIntermediateNew
Qualitative Research for a SaaS Scale-Up's Enterprise Pivot
Your task is to design a qualitative research study for TaskFlow. Define the research questions, select a sample of 5-7 enterprise buyers (use personas provided), and create an …
- Qualitative Research
- Interview Design
- Thematic Analysis
Marketing Research - ResearchAdvancedNew
Observational Research for a Quick-Service Restaurant Chain
Your task is to design an observational research study for BiteBox. Define key metrics (e.g., order time, wait time, accuracy). Observe a BiteBox drive-thru for 2 hours during p…
- Observational Research
- Time Motion Study
- Customer Journey Mapping
Marketing Research - StrategyIntermediateNew
Launch Strategy for a San Francisco D2C Cosmetics Startup
Your task is to create a detailed marketing launch plan for GlowSF. You must identify the most viable target segment, craft a unique value proposition, and design a marketing mi…
- Market Segmentation
- Targeting
- Positioning
Marketing Principles - StrategyAdvancedNew
Rebranding for a 40-Person SaaS Scale-Up Moving from PLG to Enterprise
Your team must develop a rebranding strategy for TaskFlow. This includes a new brand identity (name, logo, messaging), a revised pricing model, and a sales enablement plan. Cons…
- Brand Strategy
- Positioning
- Pricing Strategy
Marketing Principles - ResearchBeginnerNew
Consumer Behavior Analysis for a Plant-Based Meat Alternative
Your task is to conduct a consumer behavior analysis for GreenBite's new plant-based chicken. You will design a survey (n=200), analyze results, and provide recommendations on t…
- Survey Design
- Data Analysis
- Consumer Behavior
Marketing Principles - AnalysisIntermediateNew
Acquisition of a Bangalore D2C Cosmetics Startup
As a junior M&A analyst at BeautyCo, you must assess GlowUp's business model, financials, and market position. You need to conduct a valuation using DCF and comparable company a…
- Financial Analysis
- Valuation
- Due Diligence
Mergers and Acquisitions
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
Industry teams behind a decade of practitioner briefs
Hiring from this pool?
Sponsor a challenge and meet candidates through actual work.
Industry teams can shape briefs around the skills they hire for, then evaluate students on rubric-scored deliverables — not resumes.