Business & Management
Marketing Challenges
Real marketing projects on Ewance — research a market, shape positioning and campaigns, and defend the metrics the way a working marketer does. Solve them to build a portfolio of verified, recruiter-checkable proof you can do the work — not just describe it.
Recommended challenges
- AnalysisFoundationalNew
Brand Architecture Overhaul for a D2C Cosmetics Startup
You are a brand strategy intern at GlowUp. Your task is to audit the current brand portfolio, propose a new brand architecture (e.g., branded house, house of brands, or hybrid),…
- Brand Portfolio Audit
- Brand Architecture
- Naming
Open coursework - StrategyIntermediateNew
Revitalizing a Legacy B2B SaaS Product
Your task is to create a comprehensive product revitalization plan. You must conduct at least 5 user interviews (or synthesize existing feedback), analyze product analytics (pro…
- User Research
- Product Analytics
- Roadmapping
Open coursework - DesignFoundationalNew
Sustainable Fashion Brand Awareness Campaign
You are a freelance marketing consultant hired by EcoThreads. Design a 1-month campaign with a budget of €20,000. The goal is to achieve 1 million impressions and 5,000 new emai…
- Guerrilla Marketing
- Social Media Strategy
- Influencer Outreach
Open coursework - AnalysisBeginnerNew
COBIT Alignment for a Singapore D2C Cosmetics Startup
You are a junior IT governance consultant hired by the startup. Conduct a gap analysis using COBIT 2019, identify 5 key governance processes to implement in the next 6 months, a…
- It Governance
- Cobit 2019
- Gap Analysis
Open coursework Develop in-demand professional skills.
Each challenge names the skills it strengthens. Over time, your profile fills with the competences a hiring manager would actually look for.
Why Ewance
- StrategyBeginnerNew
Automated Testing Strategy for a Fintech App
Your task is to create a detailed testing strategy document for PayFlow's mobile app. Include a test pyramid diagram, tool recommendations (e.g., Jest, Detox, Cypress), and a pl…
- Test Automation
- Ci Cd
- Test Strategy
Open coursework - DesignBeginnerNew
Designing a Digital Platform for Local Artisans in Nairobi
Your task is to design a digital platform business model for CraftConnect. You must define the value proposition for artisans and buyers, propose a revenue model (e.g., commissi…
- Platform Business Models
- Value Proposition Design
- User Experience Design
Digital Business Models - StrategyBeginnerNew
Rebuild Rheinische Post's Digital Revenue Model in 12 Months
Using only the de-identified internal record (rp-case-file) and the monthly audience-and-revenue history (rp-metrics), map Rheinische Post's current business model on a Business…
- Business Model Canvas
- Digital Transformation
- Value Proposition Design
Open coursework - AnalysisBeginnerNew
Requirements Elicitation for a Sustainable Fashion Platform
Conduct stakeholder interviews (simulated via provided personas) and create a requirements specification. Include functional and non-functional requirements, user stories, accep…
- Requirements Elicitation
- User Stories
- Acceptance Criteria
Software Engineering and Quality Assurance - Browse challenges
Explore role
Pricing Strategist
Set the price that captures value without leaving sales on the table. Demand modelling, willingness-to-pay research, and the disciplined experimentation that turns pricing into a competitive advantage.
- AnalysisBeginnerNew
Digital Banking App Feature Prioritization
You are part of the product team. Analyze the neobank's user transaction data (anonymized CSV provided), conduct a competitive analysis of similar features at eToro, Lemonade, a…
- Product Analysis
- Data Analysis
- Competitive Analysis
Fintech and Digital Finance - AnalysisFoundationalNew
Optimize Ad Spend for Munich D2C Cosmetics Brand
You are given a CSV dataset with 10,000 rows of ad performance data including date, campaign, audience segment, creative type, impressions, clicks, conversions, and spend. Your …
- A B Testing
- Regression Analysis
- Data Cleaning
Open coursework - AnalysisIntermediateNew
Predictive Maintenance for Smart Factory Conveyors
Your task is to design a predictive maintenance system for AutoParts' conveyor belts. Use vibration and temperature sensors to monitor motor health. Data should be processed at …
- Predictive Maintenance
- Sensor Deployment
- Edge Computing
Internet of Things and Smart Systems - StrategyIntermediateNew
Design a Service Transition Framework for an Enterprise-Bound SaaS Scale-Up
Using the company profile and the engineering operations snapshot provided to you, design a service transition framework that the team could adopt in its next quarter. Reference…
- Itil
- Change Management
- Release Management
Open coursework Get recognized by recruiters and employers.
Credentials are blockchain-anchored via LearnCoin — tamper-evident, portable, link-shareable on LinkedIn and beyond.
Why Ewance
- StrategyIntermediateNew
Build an Enterprise Sales Playbook for a SaaS Scale-Up
Using the anonymized product-usage dataset, the company go-to-market brief, and the enterprise sales budget and quota sheet provided to you, produce a single, coherent enterpris…
- Sales Process Design
- Buyer Persona Research
- Compensation Planning
Open coursework - StrategySeniorNew
Reposition Mason & Co. to Win Younger Shoppers
Acting as the brand strategist Mason & Co. has retained, design a repositioning proposal for the chain using only the four supplied materials: the company case file, the custome…
- Brand Repositioning
- Customer Segmentation
- Retail Marketing
Open coursework - CodeBeginnerNew
Responsive Web Redesign for SaaS Scale-up
You are to redesign the TaskFlow website's homepage, pricing page, and a new 'Enterprise' landing page. The redesign must be responsive (mobile-first) and built with HTML/CSS/JS…
- Html
- Css
- Javascript
Open coursework - StrategyIntermediateNew
Scaling PLG to Enterprise: A 40-Person SaaS Scale-Up
You are a growth strategist at TaskFlow. Your task is to propose a strategy to acquire enterprise customers without alienating the existing PLG base. Constraints: limited sales …
- Product Led Growth
- Enterprise Sales
- Pricing Strategy
Open coursework - StrategyBeginnerNew
Launch a Luxury Skincare Line for a Fashion House
Develop a go-to-market plan for a 5-SKU skincare line. Constraints: no animal testing; retail price between €80-€250; launch in France and the US initially. Success means achiev…
- Product Launch
- Pricing Strategy
- Luxury Distribution
Luxury Brand Management - StrategyBeginnerNew
Launch Plan for a Munich Vegan Skincare Brand in Germany
Working from the provided client brief and the synthetic German natural-skincare market dataset, build a complete twelve-month go-to-market plan for the Zero-Waste Serum line. Y…
- Go To Market Strategy
- Customer Segmentation
- Brand Positioning
Open coursework - StrategyIntermediateNew
Brand Crisis Simulation for a Fast-Food Chain
You are the brand crisis team at QuickBite. Within 48 hours of the video's release, you must draft a public statement, an internal memo, and a 30-day crisis management plan. The…
- Crisis Communication
- Stakeholder Management
- Brand Equity
Open coursework - DesignIntermediateNew
Redesign DataFlow's Architecture for Enterprise Sales
Working only from the materials provided (the engineering dossier, the current-system technical specification, the enterprise prospect requirements brief, and the reliability an…
- Microservices
- Multi Tenancy
- Cloud Architecture
Open coursework - StrategyBeginnerNew
Rescue QuickBite's Slipping Users with Mobile Marketing
Your analysis task is to build a mobile marketing retention plan for QuickBite using only the three materials you are given: the case file documenting the company's retention si…
- Mobile Marketing
- User Segmentation
- Push Notifications
Open coursework - AnalysisIntermediateNew
Data-Driven Customer Segmentation for a SaaS Scale-Up
Using provided anonymized customer data (firmographics, usage patterns, and purchase history), perform cluster analysis to segment the customer base. Develop a targeting strateg…
- Customer Segmentation
- Cluster Analysis
- Data Analytics
Marketing Management - StrategyBeginnerNew
Revamping Loyalty for a Mexico City D2C Cosmetics Brand
You are hired as a marketing analyst. Analyze Brillo Natural's existing customer data (provided in a simulated dataset) to identify purchase patterns and decision triggers. Prop…
- Consumer Psychology
- Segmentation
- Loyalty Program Design
Open coursework - AnalysisFoundationalNew
Diagnose and Fix the BrilhoBeleza Customer Journey
Working only from the four materials you are given — the company context brief, the digital funnel analytics export, the post-purchase survey results, and the session observatio…
- Customer Journey Mapping
- Data Analysis
- Ux Research
Open coursework
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
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Sponsor a challenge and meet candidates through actual work.
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