Business & Management
Marketing Challenges
Real marketing projects on Ewance — research a market, shape positioning and campaigns, and defend the metrics the way a working marketer does. Solve them to build a portfolio of verified, recruiter-checkable proof you can do the work — not just describe it.
Recommended challenges
- StrategyIntermediateNew
Scaling PLG to Enterprise: A 40-Person SaaS Scale-Up
You are a growth strategist at TaskFlow. Your task is to propose a strategy to acquire enterprise customers without alienating the existing PLG base. Constraints: limited sales …
- Product Led Growth
- Enterprise Sales
- Pricing Strategy
Open coursework - AnalysisIntermediateNew
Channel Partner Program for a Munich Industrial Sensor Manufacturer
Your task is to create a new channel partner program. You will analyze sales data from the past 2 years (provided in a CSV with 10,000 transactions) to identify top-performing p…
- B2B Marketing
- Channel Management
- Data Analysis
Open coursework - StrategyIntermediateNew
Brand Repositioning for a Legacy Fashion Retailer
Your task is to develop a brand repositioning strategy for Classic Threads. Conduct a brand audit, analyze consumer perceptions, and define a new brand identity. Propose a marke…
- Brand Audit
- Consumer Insights
- Brand Positioning
Marketing Strategy - StrategyBeginnerNew
Launch GlowSF Skincare in Tokyo: A Market-Entry Judgment
Working only from the four provided materials, produce a market-entry recommendation for GlowSF's Tokyo launch. Examine the GlowSF company file to fix the brand identity, produc…
- Cross Cultural Analysis
- Market Entry Strategy
- Marketing Mix Adaptation
Open coursework Develop in-demand professional skills.
Each challenge names the skills it strengthens. Over time, your profile fills with the competences a hiring manager would actually look for.
Why Ewance
- StrategySeniorNew
Blockchain-Based Supply Chain Traceability Strategy
You are hired by the manufacturer's innovation team. Research existing blockchain traceability solutions in luxury goods (e.g., LVMH's AURA, Breitling's use of blockchain), asse…
- Blockchain Strategy
- Supply Chain Analysis
- Cost Benefit Analysis
Fintech and Digital Finance - AnalysisIntermediateNew
Predictive Maintenance for Smart Factory Conveyors
Your task is to design a predictive maintenance system for AutoParts' conveyor belts. Use vibration and temperature sensors to monitor motor health. Data should be processed at …
- Predictive Maintenance
- Sensor Deployment
- Edge Computing
Internet of Things and Smart Systems - StrategyIntermediateNew
Revitalize a Heritage Swiss Watch Brand
Your task is to create a 3-year brand revitalization plan. Constraints: no price reduction below CHF 2,000; must maintain Swiss-made certification; budget of CHF 5 million for m…
- Brand Positioning
- Luxury Marketing Mix
- Consumer Insights
Luxury Brand Management - AnalysisSeniorNew
Data Protection Impact Assessment for a Fintech App
You are the data protection officer (DPO) for the fintech. Perform a DPIA for the new AI-driven loan feature, following ICO guidelines. Identify at least 5 key risks, rate them …
- GDPR Compliance
- Data Protection Impact Assessment
- Risk Management
IT Governance and Security - Browse challenges
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Pricing Strategist
Set the price that captures value without leaving sales on the table. Demand modelling, willingness-to-pay research, and the disciplined experimentation that turns pricing into a competitive advantage.
- CodeBeginnerNew
Building an Apex Trigger for Lead Assignment in a SaaS Scale-up
You are a Salesforce developer at TaskFlow. Your task is to create an Apex trigger on the Lead object that assigns leads using a custom hierarchy: enterprise leads (employees >5…
- Apex
- Triggers
- Test Classes
Open coursework - StrategyIntermediateNew
Enterprise Sales Enablement for a PLG SaaS Scale-up
Your team is tasked with creating a sales enablement playbook for TaskFlow's transition to enterprise sales. Analyze the enterprise buying journey (e.g., roles, pain points, inf…
- Buyer Persona Development
- B2B Marketing
- Sales Enablement
Open coursework - StrategyBeginnerNew
Revamping Loyalty for a Mexico City D2C Cosmetics Brand
You are hired as a marketing analyst. Analyze Brillo Natural's existing customer data (provided in a simulated dataset) to identify purchase patterns and decision triggers. Prop…
- Consumer Psychology
- Segmentation
- Loyalty Program Design
Open coursework - CodeBeginnerNew
Responsive Web Redesign for SaaS Scale-up
You are to redesign the TaskFlow website's homepage, pricing page, and a new 'Enterprise' landing page. The redesign must be responsive (mobile-first) and built with HTML/CSS/JS…
- Html
- Css
- Javascript
Open coursework Get recognized by recruiters and employers.
Credentials are blockchain-anchored via LearnCoin — tamper-evident, portable, link-shareable on LinkedIn and beyond.
Why Ewance
- AnalysisFoundationalNew
Brand Architecture Overhaul for a D2C Cosmetics Startup
You are a brand strategy intern at GlowUp. Your task is to audit the current brand portfolio, propose a new brand architecture (e.g., branded house, house of brands, or hybrid),…
- Brand Portfolio Audit
- Brand Architecture
- Naming
Open coursework - DesignSeniorNew
Design a Fair-Pricing Auction for a Renewable Energy Certificate Marketplace
Using the GreenCert market context brief and the European certificate-system reference for the regulatory and product backdrop, design an auction that clears trades in this cert…
- Auction Theory
- Mechanism Design
- Market Design
Open coursework - ResearchBeginnerNew
Optimizing Onboarding for a Fintech App
Your task is to analyze the current onboarding flow, identify drop-off points, and propose a redesigned onboarding experience. You will use user behavior data (provided in a sim…
- User Research
- Ux Design
- Data Analysis
Product Management - CodeIntermediateNew
Build a Java EE REST API for the EcoThreads Marketplace
Using the EcoThreads operations file, the sample product catalog export, and the API requirements specification provided to you, design and implement a RESTful backend with Java…
- Java Ee
- REST API
- Jpa
Open coursework - DesignIntermediateNew
Design a Carbon Credit Tokenization Plan for EcoToken
Working only from the materials provided to you — EcoToken's internal situation file, the registry-and-credit data extract, and the regulatory constraints brief — produce a toke…
- Blockchain
- Smart Contracts
- Solidity
Open coursework - AnalysisBeginnerNew
COBIT Alignment for a Singapore D2C Cosmetics Startup
You are a junior IT governance consultant hired by the startup. Conduct a gap analysis using COBIT 2019, identify 5 key governance processes to implement in the next 6 months, a…
- It Governance
- Cobit 2019
- Gap Analysis
Open coursework - StrategyIntermediateNew
B2B SaaS PLG to Enterprise Transition Campaign
You are a junior marketing strategist at TaskFlow. Develop a communication plan that includes content marketing, targeted ads, and sales enablement materials. Success is measure…
- Brand Repositioning
- Content Marketing
- Sales Enablement
Open coursework - ResearchIntermediateNew
Conjoint Analysis for Sustainable Fashion Brand
You will design a choice-based conjoint (CBC) survey with 4 attributes (price, material, color options, warranty) each with 3-4 levels. You must collect responses from at least …
- Conjoint Analysis
- Survey Design
- Multinomial Logit
Marketing Analytics - AnalysisIntermediateNew
Data-Driven Customer Segmentation for a SaaS Scale-Up
Using provided anonymized customer data (firmographics, usage patterns, and purchase history), perform cluster analysis to segment the customer base. Develop a targeting strateg…
- Customer Segmentation
- Cluster Analysis
- Data Analytics
Marketing Management - AnalysisIntermediateNew
DeFi Lending Protocol Risk Assessment
You are tasked with producing a risk assessment report for the fund's investment committee. Analyze the protocol's smart contract audits (e.g., from Trail of Bits or OpenZeppeli…
- Defi Analysis
- Smart Contract Audit
- Risk Management
Open coursework - StrategyBeginnerNew
Launch a Direct-to-Consumer Subscription Box for a Skincare Brand
Using the twelve-month order-history dataset, derive which products repeat buyers actually return for and what each item costs versus what it sells for, so your curation and mar…
- Product Design
- Pricing Strategy
- Customer Journey Mapping
Open coursework - StrategyBeginnerNew
Launch Plan for a Munich Vegan Skincare Brand in Germany
Working from the provided client brief and the synthetic German natural-skincare market dataset, build a complete twelve-month go-to-market plan for the Zero-Waste Serum line. Y…
- Go To Market Strategy
- Customer Segmentation
- Brand Positioning
Open coursework
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
Industry teams behind a decade of practitioner briefs
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Sponsor a challenge and meet candidates through actual work.
Industry teams can shape briefs around the skills they hire for, then evaluate students on rubric-scored deliverables — not resumes.