Business & Management
Marketing Challenges
Real marketing projects on Ewance — research a market, shape positioning and campaigns, and defend the metrics the way a working marketer does. Solve them to build a portfolio of verified, recruiter-checkable proof you can do the work — not just describe it.
Recommended challenges
- ResearchSeniorNew
Buying Behavior Analysis for a Dutch Sustainable Packaging Startup
Your task is to investigate the B2B buying process for sustainable packaging. You will design a semi-structured interview guide based on the buying center framework. Recruit and…
- B2B Marketing
- Buying Behavior
- Qualitative Research
Business-to-Business Marketing - AnalysisIntermediateNew
Sales & Distribution Process Optimization for a Mid-Size Manufacturer
Your task is to audit PumpTech's SD processes (inquiry to cash) and design improvements. You will map the current process, identify root causes of delays (e.g., manual credit ch…
- SAP S4hana
- Sales And Distribution
- Business Process Reengineering
ERP Systems (SAP and Microsoft Dynamics) - CodeIntermediateNew
Code Review and Refactoring of a Legacy E-Commerce Module
You are given a codebase (Java/Spring Boot) of the order module. Perform a static analysis, document issues (e.g., god classes, tight coupling), and write a refactoring proposal…
- Code Review
- Refactoring
- Java
Open coursework - StrategyIntermediateNew
Rebranding a Dubai D2C Cosmetics Brand for China
You are a brand consultant hired by GlowDubai. Your task is to create a comprehensive global brand strategy for entering China. Constraints: budget of AED 2M for the first year,…
- Global Branding
- Market Entry Strategy
- Cross Cultural Marketing
Open coursework Develop in-demand professional skills.
Each challenge names the skills it strengthens. Over time, your profile fills with the competences a hiring manager would actually look for.
Why Ewance
- StrategyIntermediateNew
Rebranding for a 40-Person SaaS Scale-Up Moving from PLG to Enterprise
Your team must develop a rebranding strategy for TaskFlow. This includes a new brand identity (name, logo, messaging), a revised pricing model, and a sales enablement plan. Cons…
- Brand Strategy
- Positioning
- Pricing Strategy
Open coursework - AnalysisFoundationalNew
Optimize Ad Spend for Munich D2C Cosmetics Brand
You are given a CSV dataset with 10,000 rows of ad performance data including date, campaign, audience segment, creative type, impressions, clicks, conversions, and spend. Your …
- A B Testing
- Regression Analysis
- Data Cleaning
Open coursework - StrategySeniorNew
Ethical Marketing Strategy for a Fast Fashion Retailer's Sustainability Line
Your task is to create a marketing campaign for EcoThreads that is transparent, culturally sensitive, and legally compliant. You must develop a communication strategy that highl…
- Ethical Marketing
- Sustainability Communication
- Cross Cultural Marketing
Open coursework - StrategySeniorNew
Outsourcing IT Operations at a Spanish Solar Energy Firm
Using the four provided materials, build a service sourcing strategy and a provider-management framework for Helios Renovables. Read the CIO situation record to understand the p…
- Itil
- Service Strategy
- Sourcing
Open coursework - Browse challenges
Explore role
Strategy Analyst
Frame the business question, model the options, build the recommendation. From market sizing to competitive analysis, this role is where strategy consulting meets in-house decision-making.
- StrategySeniorNew
Reposition Mason & Co. to Win Younger Shoppers
Acting as the brand strategist Mason & Co. has retained, design a repositioning proposal for the chain using only the four supplied materials: the company case file, the custome…
- Brand Repositioning
- Customer Segmentation
- Retail Marketing
Open coursework - AnalysisBeginnerNew
Brand Alliance Strategy for a Sustainable Fashion Startup
You are a brand strategy analyst for EcoThreads. Your task is to recommend a brand alliance partner and propose a co-branding campaign. Constraints: budget of €200k for the camp…
- Brand Alliances
- Co Branding
- Brand Equity Measurement
Open coursework - StrategyIntermediateNew
Digital Product Strategy for a SaaS Scale-up
You are a product manager at TaskFlow. Your task is to create a product strategy for the next 12 months. Analyze the current product, identify gaps for enterprise needs, and pro…
- Product Strategy
- Roadmapping
- User Research
Smart Services and Digital Products - DesignBeginnerNew
Smart Inventory System for Dubai Cosmetics
Your task is to design a smart inventory system for GlowDubai's warehouse. The system should use weight sensors on shelves and RFID tags on products to track inventory. Data mus…
- Iot Architecture
- Sensor Selection
- Communication Protocols
Open coursework Get recognized by recruiters and employers.
Credentials are blockchain-anchored via LearnCoin — tamper-evident, portable, link-shareable on LinkedIn and beyond.
Why Ewance
- StrategyBeginnerNew
Reposition a 50-Year-Old German Gummy Maker for Gen Z
Using the four provided materials, develop a repositioning strategy and present it as a decision-ready package. Read the company case file to understand the heritage, portfolio,…
- Strategic Marketing
- Segmentation Targeting Positioning
- Marketing Mix
Open coursework - DesignBeginnerNew
Design an Android Shopping App for GlowLagos Cosmetics
Design and prototype an Android shopping app for GlowLagos using the provided brand kit (GlowLagos Brand & Content Kit) and the provided sample product catalog (GlowLagos Sample…
- Android Design
- Ui Ux
- Figma
Open coursework - StrategyBeginnerNew
Platform Launch Strategy for a Lisbon D2C Cosmetics Startup
You are a digital strategy consultant hired by Brilho. Your task is to develop a 12-month platform launch strategy. Constraints: limited budget (€500k), a team of 10 engineers, …
- Platform Design
- Network Effects
- Business Modeling
Open coursework - DesignFoundationalNew
Sustainable Fashion Brand Awareness Campaign
You are a freelance marketing consultant hired by EcoThreads. Design a 1-month campaign with a budget of €20,000. The goal is to achieve 1 million impressions and 5,000 new emai…
- Guerrilla Marketing
- Social Media Strategy
- Influencer Outreach
Open coursework - DesignBeginnerNew
Design a Farm-to-Garment Traceability System for GreenWeave Cotton
Working only from the materials provided, build a feasible traceability design for GreenWeave. Read the batch case file (M1) to trace how one organic cotton lot moved through fa…
- Blockchain
- Supply Chain
- Tokenization
Open coursework - DesignBeginnerNew
Design a Lean ITIL Service Desk for a Cosmetics Startup
Using the support operations snapshot (support-ops-snapshot), the twelve-month ticket log (support-ticket-log), and the executive mandate (ceo-mandate-and-budget), and drawing o…
- Itil
- Service Desk
- Incident Management
Open coursework - StrategyBeginnerNew
Migrate Glow Naturals to Dynamics 365 Business Central
Your analysis task is to turn the documented situation in the 'Glow Naturals current-state file' (CASE-001) into a defensible migration blueprint, using the legacy data sample i…
- Microsoft Dynamics 365
- Business Process Mapping
- Data Migration
Open coursework - StrategyIntermediateNew
Design a Yield Management Framework for NordicStays
Design a yield management framework for NordicStays and present it as a proposal the executive team can act on. Work only from the three materials you are given: the historical …
- Yield Management
- Revenue Optimization
- Forecasting
Open coursework - DesignBeginnerNew
Design EcoRide+, a Smart Subscription Service for Tokyo Micro-Mobility
Design the EcoRide+ premium subscription service and present it as a complete proposal the founding team can act on. Ground every decision in the materials you are given: the Ec…
- Service Design
- Customer Journey Mapping
- Service Blueprint
Open coursework - StrategyBeginnerNew
Go-to-Market Strategy for a San Francisco D2C Cosmetics Brand
Your task is to develop a go-to-market strategy for GlowSF. Conduct a market analysis of the D2C cosmetics landscape in San Francisco, Los Angeles, and New York. Define a unique…
- Market Analysis
- Brand Positioning
- Go To Market Strategy
Open coursework - StrategyIntermediateNew
Evaluate and Launch TaskFlow's Developer Platform Strategy
Using the four materials provided (the TaskFlow company dossier, the competitor ecosystem landscape brief, the financial and customer baseline dataset, and the developer demand …
- Platform Business Models
- API Economy
- Ecosystem Governance
Open coursework - DesignFoundationalNew
Launching a Sustainable Fashion Line with Influencer Marketing
Develop a complete influencer marketing plan: identify influencer tiers (macro, micro, nano), create a brief for influencers, propose a content strategy, and set KPIs. Include a…
- Influencer Marketing
- Campaign Planning
- Budgeting
Open coursework
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
Industry teams behind a decade of practitioner briefs
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Sponsor a challenge and meet candidates through actual work.
Industry teams can shape briefs around the skills they hire for, then evaluate students on rubric-scored deliverables — not resumes.