Business & Management
Marketing Challenges
Real marketing projects on Ewance — research a market, shape positioning and campaigns, and defend the metrics the way a working marketer does. Solve them to build a portfolio of verified, recruiter-checkable proof you can do the work — not just describe it.
Recommended challenges
- StrategyBeginnerNew
Launch Plan for GlowSF, a San Francisco Skincare Startup
Working only from the materials provided to you, build a six-month launch plan for GlowSF. Start with the GlowSF Founder Dossier to anchor the budget, product line, and constrai…
- Market Segmentation
- Targeting
- Positioning
Open coursework - DesignBeginnerNew
Smart Inventory System for Dubai Cosmetics
Your task is to design a smart inventory system for GlowDubai's warehouse. The system should use weight sensors on shelves and RFID tags on products to track inventory. Data mus…
- Iot Architecture
- Sensor Selection
- Communication Protocols
Open coursework - StrategyIntermediateNew
Competitive Strategy for a B2B SaaS Scale-Up Moving Upmarket
Your task is to develop a competitive strategy for TaskFlow's enterprise push. Analyze the competitive landscape, identify key differentiators, and propose a positioning strateg…
- Competitive Analysis
- Product Led Growth
- Enterprise Sales
Marketing Strategy - StrategySeniorNew
Ethical Marketing Strategy for a Fast Fashion Retailer's Sustainability Line
Your task is to create a marketing campaign for EcoThreads that is transparent, culturally sensitive, and legally compliant. You must develop a communication strategy that highl…
- Ethical Marketing
- Sustainability Communication
- Cross Cultural Marketing
Open coursework Develop in-demand professional skills.
Each challenge names the skills it strengthens. Over time, your profile fills with the competences a hiring manager would actually look for.
Why Ewance
- DesignFoundationalNew
Smart Street Lighting for Sustainable City District
Your task is to design a smart street lighting system for a 10-block area in Freiburg's city center. Use PIR motion sensors and ambient light sensors to detect pedestrians and v…
- Iot Architecture
- Sensor Integration
- Mesh Networks
Open coursework - StrategyIntermediateNew
Enterprise Sales Enablement for a PLG SaaS Scale-up
Your team is tasked with creating a sales enablement playbook for TaskFlow's transition to enterprise sales. Analyze the enterprise buying journey (e.g., roles, pain points, inf…
- Buyer Persona Development
- B2B Marketing
- Sales Enablement
Open coursework - DesignBeginnerNew
Design an Android Shopping App for GlowLagos Cosmetics
Design and prototype an Android shopping app for GlowLagos using the provided brand kit (GlowLagos Brand & Content Kit) and the provided sample product catalog (GlowLagos Sample…
- Android Design
- Ui Ux
- Figma
Open coursework - StrategyBeginnerNew
Align IT With Growth at a Direct-to-Consumer Cosmetics Startup
Using the company dossier, the operational friction log, and the strategic alignment model primer provided to you, assess how well GlowUp's current technology supports its busin…
- It Alignment
- Strategic Planning
- Business Process Analysis
Open coursework - Browse challenges
Explore role
Strategy Analyst
Frame the business question, model the options, build the recommendation. From market sizing to competitive analysis, this role is where strategy consulting meets in-house decision-making.
- StrategyIntermediateNew
Build an Enterprise Sales Playbook for a Product-Led SaaS Scale-up
Acting as TaskFlow's first enterprise marketing hire, write a complete enterprise sales playbook for a brand-new team of three sales representatives. Ground your ideal-customer …
- Sales Playbook
- Product Led Growth
- Enterprise Sales
Open coursework - StrategySeniorNew
Brand Crisis Simulation for a Global Food Company
You are the global brand crisis response team for TasteWorld. Your task is to produce a crisis management plan within 48 hours (simulated). Constraints: you cannot confirm the c…
- Crisis Management
- Brand Equity
- Stakeholder Communication
Global Brand Management - StrategyIntermediateNew
B2B SaaS PLG to Enterprise Transition Campaign
You are a junior marketing strategist at TaskFlow. Develop a communication plan that includes content marketing, targeted ads, and sales enablement materials. Success is measure…
- Brand Repositioning
- Content Marketing
- Sales Enablement
Open coursework - StrategyIntermediateNew
Brand Repositioning for a Legacy Fashion Retailer
Your task is to develop a brand repositioning strategy for Classic Threads. Conduct a brand audit, analyze consumer perceptions, and define a new brand identity. Propose a marke…
- Brand Audit
- Consumer Insights
- Brand Positioning
Marketing Strategy Get recognized by recruiters and employers.
Credentials are blockchain-anchored via LearnCoin — tamper-evident, portable, link-shareable on LinkedIn and beyond.
Why Ewance
- StrategySeniorNew
Outsourcing IT Operations at a Spanish Solar Energy Firm
Using the four provided materials, build a service sourcing strategy and a provider-management framework for Helios Renovables. Read the CIO situation record to understand the p…
- Itil
- Service Strategy
- Sourcing
Open coursework - StrategyBeginnerNew
Evaluate and Plan an ERP Migration for VerdeVida
Working only from the VerdeVida company dossier and the current-systems-and-requirements specification provided to you, compare the two ERP platforms described on their official…
- ERP Evaluation
- Change Management
- It Strategy
Open coursework - ResearchIntermediateNew
Conjoint Analysis for Sustainable Fashion Brand
You will design a choice-based conjoint (CBC) survey with 4 attributes (price, material, color options, warranty) each with 3-4 levels. You must collect responses from at least …
- Conjoint Analysis
- Survey Design
- Multinomial Logit
Marketing Analytics - ResearchBeginnerNew
Optimizing Onboarding for a Fintech App
Your task is to analyze the current onboarding flow, identify drop-off points, and propose a redesigned onboarding experience. You will use user behavior data (provided in a sim…
- User Research
- Ux Design
- Data Analysis
Product Management - StrategyBeginnerNew
Platform Launch Strategy for a Lisbon D2C Cosmetics Startup
You are a digital strategy consultant hired by Brilho. Your task is to develop a 12-month platform launch strategy. Constraints: limited budget (€500k), a team of 10 engineers, …
- Platform Design
- Network Effects
- Business Modeling
Open coursework - AnalysisIntermediateNew
Channel Partner Program for a Munich Industrial Sensor Manufacturer
Your task is to create a new channel partner program. You will analyze sales data from the past 2 years (provided in a CSV with 10,000 transactions) to identify top-performing p…
- B2B Marketing
- Channel Management
- Data Analysis
Open coursework - ResearchBeginnerNew
Qualitative Research for a SaaS Scale-Up's Enterprise Pivot
Your task is to design a qualitative research study for TaskFlow. Define the research questions, select a sample of 5-7 enterprise buyers (use personas provided), and create an …
- Qualitative Research
- Interview Design
- Thematic Analysis
Open coursework - DesignSeniorNew
Design a Fair-Pricing Auction for a Renewable Energy Certificate Marketplace
Using the GreenCert market context brief and the European certificate-system reference for the regulatory and product backdrop, design an auction that clears trades in this cert…
- Auction Theory
- Mechanism Design
- Market Design
Open coursework - DesignBeginnerNew
Design EcoRide+, a Smart Subscription Service for Tokyo Micro-Mobility
Design the EcoRide+ premium subscription service and present it as a complete proposal the founding team can act on. Ground every decision in the materials you are given: the Ec…
- Service Design
- Customer Journey Mapping
- Service Blueprint
Open coursework - DesignBeginnerNew
SAP HCM Implementation for a 40-Person SaaS Scale-Up
Your challenge is to configure SAP SuccessFactors Employee Central for Cloudlytics. You will define organizational structure, position management, and employee master data. Then…
- SAP Successfactors
- Hcm
- Business Process Design
Open coursework - CodeBeginnerNew
Building an Apex Trigger for Lead Assignment in a SaaS Scale-up
You are a Salesforce developer at TaskFlow. Your task is to create an Apex trigger on the Lead object that assigns leads using a custom hierarchy: enterprise leads (employees >5…
- Apex
- Triggers
- Test Classes
Open coursework - StrategyBeginnerNew
Rebuild GlowLagos's Organic Instagram Engagement Strategy
Using the GlowLagos 90-post-audit dataset, the GlowLagos brand brief, and the competitor snapshot, audit the brand's recent Instagram activity and explain why the engagement rat…
- Social Media Audit
- Content Strategy
- Instagram Marketing
Open coursework
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
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Sponsor a challenge and meet candidates through actual work.
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