Business & Management
Marketing Challenges
Real marketing projects on Ewance — research a market, shape positioning and campaigns, and defend the metrics the way a working marketer does. Solve them to build a portfolio of verified, recruiter-checkable proof you can do the work — not just describe it.
Recommended challenges
- CodeIntermediateNew
Build a Java EE REST API for the EcoThreads Marketplace
Using the EcoThreads operations file, the sample product catalog export, and the API requirements specification provided to you, design and implement a RESTful backend with Java…
- Java Ee
- REST API
- Jpa
Open coursework - DesignFoundationalNew
Optimizing Sales Cloud for a D2C Cosmetics Brand
You are a Salesforce junior consultant hired by GlowUp Brasil. Your task is to propose a Sales Cloud setup that includes lead conversion, opportunity pipeline tracking, and auto…
- Sales Cloud
- Lead Management
- Opportunity Management
Open coursework - CodeIntermediateNew
Code Review and Refactoring of a Legacy E-Commerce Module
You are given a codebase (Java/Spring Boot) of the order module. Perform a static analysis, document issues (e.g., god classes, tight coupling), and write a refactoring proposal…
- Code Review
- Refactoring
- Java
Open coursework - StrategyIntermediateNew
Designing a Service Cloud Strategy for a Renewable Energy Company
You are a Salesforce consultant leading a team of 3 students. Your task is to deliver a Service Cloud blueprint for SunGrid Energy. The solution must include case routing rules,…
- Service Cloud
- Case Management
- Knowledge Base
Salesforce and CRM Platforms Practice your coursework on real scenarios.
Every challenge is shaped from real-world context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- AnalysisSeniorNew
Social Listening for a B2B SaaS Brand Reputation
Your task is to perform a social listening analysis for CloudSync over the past 3 months. Constraints: use only free or trial versions of tools (e.g., Brandwatch, Talkwalker, or…
- Social Listening
- Sentiment Analysis
- Reputation Management
Social Media Marketing - AnalysisIntermediateNew
DeFi Lending Protocol Risk Assessment
You are tasked with producing a risk assessment report for the fund's investment committee. Analyze the protocol's smart contract audits (e.g., from Trail of Bits or OpenZeppeli…
- Defi Analysis
- Smart Contract Audit
- Risk Management
Open coursework - StrategySeniorNew
Digital Transformation for a Traditional Swiss Watchmaker
You are a digital transformation lead at Horloge Suisse. Your task is to propose a digital platform strategy that enhances customer engagement and opens new revenue streams. Con…
- Digital Transformation
- Platform Ecosystems
- Blockchain
Digital Strategy and Platforms - DesignIntermediateNew
Design a Carbon Credit Tokenization Plan for EcoToken
Working only from the materials provided to you — EcoToken's internal situation file, the registry-and-credit data extract, and the regulatory constraints brief — produce a toke…
- Blockchain
- Smart Contracts
- Solidity
Open coursework - Browse challenges
Explore role
Marketing Analyst
Plan and measure campaigns that grow the business. Funnel analytics, attribution, segmentation, and the rigorous measurement that lets marketing defend its budget at the leadership table.
- StrategyIntermediateNew
Evaluate and Launch TaskFlow's Developer Platform Strategy
Using the four materials provided (the TaskFlow company dossier, the competitor ecosystem landscape brief, the financial and customer baseline dataset, and the developer demand …
- Platform Business Models
- API Economy
- Ecosystem Governance
Open coursework - StrategySeniorNew
Blockchain-Based Supply Chain Traceability Strategy
You are hired by the manufacturer's innovation team. Research existing blockchain traceability solutions in luxury goods (e.g., LVMH's AURA, Breitling's use of blockchain), asse…
- Blockchain Strategy
- Supply Chain Analysis
- Cost Benefit Analysis
Fintech and Digital Finance - DesignBeginnerNew
Design a Lean ITIL Service Desk for a Cosmetics Startup
Using the support operations snapshot (support-ops-snapshot), the twelve-month ticket log (support-ticket-log), and the executive mandate (ceo-mandate-and-budget), and drawing o…
- Itil
- Service Desk
- Incident Management
Open coursework - StrategyBeginnerNew
SEO Growth Strategy for GlowSeoul Skincare Brand
Using the GlowSeoul brand brief, the baseline web analytics readout, the starter keyword dataset, and the competitor snapshot (all provided), design an SEO strategy that raises …
- SEO
- Keyword Research
- Content Strategy
Open coursework Build a verifiable portfolio.
Submissions become evidence. Reviewers with shipping experience score against a rubric; the result becomes a credential anyone can verify.
Why Ewance
- StrategyBeginnerNew
Reposition a 50-Year-Old German Gummy Maker for Gen Z
Using the four provided materials, develop a repositioning strategy and present it as a decision-ready package. Read the company case file to understand the heritage, portfolio,…
- Strategic Marketing
- Segmentation Targeting Positioning
- Marketing Mix
Open coursework - StrategyIntermediateNew
Rebranding for a 40-Person SaaS Scale-Up Moving from PLG to Enterprise
Your team must develop a rebranding strategy for TaskFlow. This includes a new brand identity (name, logo, messaging), a revised pricing model, and a sales enablement plan. Cons…
- Brand Strategy
- Positioning
- Pricing Strategy
Open coursework - DesignSeniorNew
Digital Innovation Lab for a Regional Bank
Your task is to design a blueprint for the innovation lab. Define its structure (e.g., hub-and-spoke, virtual team), governance (e.g., stage-gate process), and funding model. Pr…
- Innovation Lab Design
- Regulatory Compliance
- Legacy System Integration
Open coursework - AnalysisBeginnerNew
Customer Lifetime Value Model for SaaS Scale-up
You are provided with a dataset of 5,000 customers with features: acquisition channel, monthly spend, tenure, number of support tickets, product usage metrics, and churn flag. Y…
- Customer Lifetime Value
- Predictive Modeling
- Customer Segmentation
Open coursework - StrategyBeginnerNew
Design a Hybrid Sales Strategy for GlowUp Naturals
Design a six-month sales strategy that takes GlowUp Naturals from selling only direct-to-consumer to a blended model adding retail partnerships and business-to-business corporat…
- Sales Planning
- Negotiation
- CRM
Open coursework - StrategyBeginnerNew
Omnichannel Roadmap for a Barcelona Cosmetics Brand
Working only from the materials provided, produce a twelve-month omnichannel transformation roadmap for Glow Barcelona. Read the company dossier (glow-barcelona-dossier) to esta…
- Digital Transformation
- Omnichannel Strategy
- Change Management
Open coursework - ResearchSeniorNew
Neuromarketing Audit for a Sustainable Fashion Retailer
Your team will design and simulate a neuromarketing experiment. First, propose two alternative store layouts (e.g., circular vs. grid) and two website homepage designs (e.g., he…
- Neuromarketing
- Experimental Design
- Eye Tracking Analysis
Consumer Behavior - StrategyBeginnerNew
Go-to-Market Strategy for a San Francisco D2C Cosmetics Brand
Your task is to develop a go-to-market strategy for GlowSF. Conduct a market analysis of the D2C cosmetics landscape in San Francisco, Los Angeles, and New York. Define a unique…
- Market Analysis
- Brand Positioning
- Go To Market Strategy
Open coursework - StrategyIntermediateNew
Design a Yield Management Framework for NordicStays
Design a yield management framework for NordicStays and present it as a proposal the executive team can act on. Work only from the three materials you are given: the historical …
- Yield Management
- Revenue Optimization
- Forecasting
Open coursework - StrategyBeginnerNew
Launch a Direct-to-Consumer Subscription Box for a Skincare Brand
Using the twelve-month order-history dataset, derive which products repeat buyers actually return for and what each item costs versus what it sells for, so your curation and mar…
- Product Design
- Pricing Strategy
- Customer Journey Mapping
Open coursework - StrategyIntermediateNew
Revitalize a Heritage Swiss Watch Brand
Your task is to create a 3-year brand revitalization plan. Constraints: no price reduction below CHF 2,000; must maintain Swiss-made certification; budget of CHF 5 million for m…
- Brand Positioning
- Luxury Marketing Mix
- Consumer Insights
Luxury Brand Management - StrategyIntermediateNew
Digital Product Strategy for a SaaS Scale-up
You are a product manager at TaskFlow. Your task is to create a product strategy for the next 12 months. Analyze the current product, identify gaps for enterprise needs, and pro…
- Product Strategy
- Roadmapping
- User Research
Smart Services and Digital Products
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
Industry teams behind a decade of practitioner briefs
Hiring from this pool?
Sponsor a challenge and meet candidates through actual work.
Industry teams can shape briefs around the skills they hire for, then evaluate students on rubric-scored deliverables — not resumes.