Business & Management
Marketing Challenges
Real marketing projects on Ewance — research a market, shape positioning and campaigns, and defend the metrics the way a working marketer does. Solve them to build a portfolio of verified, recruiter-checkable proof you can do the work — not just describe it.
Recommended challenges
- DesignBeginnerNew
SAP HCM Implementation for a 40-Person SaaS Scale-Up
Your challenge is to configure SAP SuccessFactors Employee Central for Cloudlytics. You will define organizational structure, position management, and employee master data. Then…
- SAP Successfactors
- Hcm
- Business Process Design
ERP Systems (SAP and Microsoft Dynamics) - AnalysisSeniorNew
Social Listening for a B2B SaaS Brand Reputation
Your task is to perform a social listening analysis for CloudSync over the past 3 months. Constraints: use only free or trial versions of tools (e.g., Brandwatch, Talkwalker, or…
- Social Listening
- Sentiment Analysis
- Reputation Management
Social Media Marketing - AnalysisBeginnerNew
Customer Lifetime Value Model for SaaS Scale-up
You are provided with a dataset of 5,000 customers with features: acquisition channel, monthly spend, tenure, number of support tickets, product usage metrics, and churn flag. Y…
- Customer Lifetime Value
- Predictive Modeling
- Customer Segmentation
Marketing Analytics - DesignBeginnerNew
Smart Inventory System for Dubai Cosmetics
Your task is to design a smart inventory system for GlowDubai's warehouse. The system should use weight sensors on shelves and RFID tags on products to track inventory. Data mus…
- Iot Architecture
- Sensor Selection
- Communication Protocols
Internet of Things and Smart Systems Develop in-demand professional skills.
Each challenge names the skills it strengthens. Over time, your profile fills with the competences a hiring manager would actually look for.
Why Ewance
- StrategySeniorNew
Brand Crisis Simulation for a Global Food Company
You are the global brand crisis response team for TasteWorld. Your task is to produce a crisis management plan within 48 hours (simulated). Constraints: you cannot confirm the c…
- Crisis Management
- Brand Equity
- Stakeholder Communication
Global Brand Management - StrategyIntermediateNew
Service Transition Strategy for a SaaS Scale-Up Moving to Enterprise
Design a service transition framework for the scale-up. Include a change advisory board (CAB) structure, a release policy (frequency, types), and a deployment plan for a major f…
- Itil
- Change Management
- Release Management
IT Service Management - StrategyIntermediateNew
Competitive Strategy for a B2B SaaS Scale-Up Moving Upmarket
Your task is to develop a competitive strategy for TaskFlow's enterprise push. Analyze the competitive landscape, identify key differentiators, and propose a positioning strateg…
- Competitive Analysis
- Product Led Growth
- Enterprise Sales
Marketing Strategy - AnalysisIntermediateNew
Data-Driven Customer Segmentation for a SaaS Scale-Up
Using provided anonymized customer data (firmographics, usage patterns, and purchase history), perform cluster analysis to segment the customer base. Develop a targeting strateg…
- Customer Segmentation
- Cluster Analysis
- Data Analytics
Marketing Management - Browse challenges
Explore role
Strategy Analyst
Frame the business question, model the options, build the recommendation. From market sizing to competitive analysis, this role is where strategy consulting meets in-house decision-making.
- DesignIntermediateNew
IT Architecture Overhaul for a 40-Person SaaS Scale-Up
Design a microservices-based architecture with multi-tenancy, API gateway, and compliance features. Propose a migration strategy (strangler fig pattern) over 12 months. Deliver …
- Microservices Patterns
- Multi Tenancy Architecture
- Multi Cloud Architecture
Information Systems and IT Management - AnalysisBeginnerNew
Brand Alliance Strategy for a Sustainable Fashion Startup
You are a brand strategy analyst for EcoThreads. Your task is to recommend a brand alliance partner and propose a co-branding campaign. Constraints: budget of €200k for the camp…
- Brand Alliances
- Co Branding
- Brand Equity Measurement
Global Brand Management - DesignIntermediateNew
Social Media Campaign for a Sustainable Fashion Brand
Design a 4-week social media campaign for EcoThreads' new 'Reclaimed' line. Define target audience personas, create a content calendar with 12 posts, propose 3 influencer collab…
- Social Media Marketing
- Content Creation
- Influencer Marketing
Digital Marketing - StrategyBeginnerNew
Go-to-Market Strategy for a Munich D2C Cosmetics Brand
As a marketing consultant for Glow Naturals, develop a comprehensive go-to-market strategy for their new 'Zero-Waste Serum' line. The budget is €500k for the first year. Success…
- Go To Market Strategy
- Customer Segmentation
- Brand Positioning
Marketing (MBA) Get recognized by recruiters and employers.
Credentials are blockchain-anchored via LearnCoin — tamper-evident, portable, link-shareable on LinkedIn and beyond.
Why Ewance
- StrategyBeginnerNew
SEO Strategy for a Seoul D2C Cosmetics Brand
Your task is to create a comprehensive SEO strategy for GlowSeoul. Conduct keyword research using tools like Google Keyword Planner, analyze competitors, and propose on-page opt…
- SEO
- Keyword Research
- Content Strategy
Digital Marketing - CodeIntermediateNew
Code Review and Refactoring of a Legacy E-Commerce Module
You are given a codebase (Java/Spring Boot) of the order module. Perform a static analysis, document issues (e.g., god classes, tight coupling), and write a refactoring proposal…
- Code Review
- Refactoring
- Python Or Javascript
Software Engineering and Quality Assurance - StrategyIntermediateNew
Scaling PLG to Enterprise: A 40-Person SaaS Scale-Up
You are a growth strategist at TaskFlow. Your task is to propose a strategy to acquire enterprise customers without alienating the existing PLG base. Constraints: limited sales …
- Product Led Growth
- Enterprise Sales
- Pricing Strategy & Elasticity
Digital Strategy and Platforms - AnalysisBeginnerNew
Dynamic Pricing for a Vienna D2C Cosmetics Brand
Your task is to develop a dynamic pricing model for GlowVienna's top-selling serum. You must analyze historical sales data (provided), competitor pricing, and demand patterns. P…
- Pricing Strategy & Elasticity
- Demand Forecasting
- Data Analysis
Pricing and Revenue Management - AnalysisSeniorNew
Service Strategy for a Renewable Energy Company's IT Outsourcing
Develop a service strategy for IT outsourcing. Analyze which IT services (e.g., help desk, infrastructure, application support) should be kept in-house vs. outsourced. Define se…
- Itil
- Service Strategy
- Sourcing Channels
IT Service Management - StrategyBeginnerNew
Sales Strategy for Dubai D2C Cosmetics Brand
Your task is to develop a 6-month sales plan for GlowUp Naturals. Deliverables include a sales territory plan, a key account management framework for top retail prospects, a CRM…
- Sales Planning
- Negotiation
- CRM
Sales Management - AnalysisIntermediateNew
Predictive Maintenance for Smart Factory Conveyors
Your task is to design a predictive maintenance system for AutoParts' conveyor belts. Use vibration and temperature sensors to monitor motor health. Data should be processed at …
- Predictive Maintenance
- Sensor Deployment
- Edge Computing
Internet of Things and Smart Systems - DesignBeginnerNew
Mobile App for Lagos D2C Cosmetics Brand
You are tasked with designing and prototyping an Android app for GlowLagos. The app must include a product catalog with search and filter, product detail pages with ingredient l…
- Android Design
- Ui Ux
- Figma
Web and Mobile Application Development - StrategyBeginnerNew
Automated Testing Strategy for a Fintech App
Your task is to create a detailed testing strategy document for PayFlow's mobile app. Include a test pyramid diagram, tool recommendations (e.g., Jest, Detox, Cypress), and a pl…
- Test Automation
- Ci Cd
- Test Strategy
Software Engineering and Quality Assurance - StrategyIntermediateNew
Rebranding a B2B SaaS Scale-up for Global Expansion
As a marketing analyst, you must recommend whether TaskFlow should use a single global brand or adapt its brand name, logo, and messaging for key markets (Germany, Japan, Brazil…
- Brand Strategy
- Cross Cultural B2B Marketing
- Positioning
International Marketing - AnalysisFoundationalNew
Customer Experience Analysis for a D2C Cosmetics Brand
You are a customer experience analyst at BrilhoBeleza. Your task is to analyze the current customer journey from awareness to repeat purchase. Use web analytics, user session re…
- Customer Journey Mapping
- Data Analysis
- Ux Research
Smart Services and Digital Products - ResearchFoundationalNew
Optimizing Survey Design for a São Paulo D2C Cosmetics Brand
Your task is to design a complete survey research plan for Glow SP. Define the target population, sampling frame, and sample size. Create a 15-question survey (mix of closed and…
- Survey Design
- Sampling Methods
- Questionnaire Construction
Marketing Research
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
Industry teams behind a decade of practitioner briefs
Hiring from this pool?
Sponsor a challenge and meet candidates through actual work.
Industry teams can shape briefs around the skills they hire for, then evaluate students on rubric-scored deliverables — not resumes.