Business & Management
Marketing Challenges
Real marketing projects on Ewance — research a market, shape positioning and campaigns, and defend the metrics the way a working marketer does. Solve them to build a portfolio of verified, recruiter-checkable proof you can do the work — not just describe it.
Recommended challenges
- AnalysisBeginnerNew
Brand Alliance Strategy for a Sustainable Fashion Startup
You are a brand strategy analyst for EcoThreads. Your task is to recommend a brand alliance partner and propose a co-branding campaign. Constraints: budget of €200k for the camp…
- Brand Alliances
- Co Branding
- Brand Equity Measurement
Open coursework - StrategyIntermediateNew
Build an Enterprise Sales Playbook for a Product-Led SaaS Scale-up
Acting as TaskFlow's first enterprise marketing hire, write a complete enterprise sales playbook for a brand-new team of three sales representatives. Ground your ideal-customer …
- Sales Playbook
- Product Led Growth
- Enterprise Sales
Open coursework - StrategyBeginnerNew
Design a Hybrid Sales Strategy for GlowUp Naturals
Design a six-month sales strategy that takes GlowUp Naturals from selling only direct-to-consumer to a blended model adding retail partnerships and business-to-business corporat…
- Sales Planning
- Negotiation
- CRM
Open coursework - AnalysisIntermediateNew
Data-Driven Customer Segmentation for a SaaS Scale-Up
Using provided anonymized customer data (firmographics, usage patterns, and purchase history), perform cluster analysis to segment the customer base. Develop a targeting strateg…
- Customer Segmentation
- Cluster Analysis
- Data Analytics
Marketing Management Develop in-demand professional skills.
Each challenge names the skills it strengthens. Over time, your profile fills with the competences a hiring manager would actually look for.
Why Ewance
- AnalysisFoundationalNew
Brand Architecture Overhaul for a D2C Cosmetics Startup
You are a brand strategy intern at GlowUp. Your task is to audit the current brand portfolio, propose a new brand architecture (e.g., branded house, house of brands, or hybrid),…
- Brand Portfolio Audit
- Brand Architecture
- Naming
Open coursework - CodeIntermediateNew
Build a Java EE REST API for the EcoThreads Marketplace
Using the EcoThreads operations file, the sample product catalog export, and the API requirements specification provided to you, design and implement a RESTful backend with Java…
- Java Ee
- REST API
- Jpa
Open coursework - StrategyIntermediateNew
Evaluate and Launch TaskFlow's Developer Platform Strategy
Using the four materials provided (the TaskFlow company dossier, the competitor ecosystem landscape brief, the financial and customer baseline dataset, and the developer demand …
- Platform Business Models
- API Economy
- Ecosystem Governance
Open coursework - DesignBeginnerNew
Smart Inventory System for Dubai Cosmetics
Your task is to design a smart inventory system for GlowDubai's warehouse. The system should use weight sensors on shelves and RFID tags on products to track inventory. Data mus…
- Iot Architecture
- Sensor Selection
- Communication Protocols
Open coursework - Browse challenges
Explore role
Strategy Analyst
Frame the business question, model the options, build the recommendation. From market sizing to competitive analysis, this role is where strategy consulting meets in-house decision-making.
- DesignSeniorNew
Design a Fair-Pricing Auction for a Renewable Energy Certificate Marketplace
Using the GreenCert market context brief and the European certificate-system reference for the regulatory and product backdrop, design an auction that clears trades in this cert…
- Auction Theory
- Mechanism Design
- Market Design
Open coursework - AnalysisSeniorNew
Data Protection Impact Assessment for a Fintech App
You are the data protection officer (DPO) for the fintech. Perform a DPIA for the new AI-driven loan feature, following ICO guidelines. Identify at least 5 key risks, rate them …
- GDPR Compliance
- Data Protection Impact Assessment
- Risk Management
IT Governance and Security - AnalysisIntermediateNew
Sales & Distribution Process Optimization for a Mid-Size Manufacturer
Your task is to audit PumpTech's SD processes (inquiry to cash) and design improvements. You will map the current process, identify root causes of delays (e.g., manual credit ch…
- SAP S4hana
- Sales And Distribution
- Business Process Reengineering
ERP Systems (SAP and Microsoft Dynamics) - DesignBeginnerNew
Design a Lean ITIL Service Desk for a Cosmetics Startup
Using the support operations snapshot (support-ops-snapshot), the twelve-month ticket log (support-ticket-log), and the executive mandate (ceo-mandate-and-budget), and drawing o…
- Itil
- Service Desk
- Incident Management
Open coursework Get recognized by recruiters and employers.
Credentials are blockchain-anchored via LearnCoin — tamper-evident, portable, link-shareable on LinkedIn and beyond.
Why Ewance
- ResearchIntermediateNew
Field Study: Launching EcoThreads' Reclaimed Line on Social
Investigate how sustainable fashion brands genuinely engage Gen Z on Instagram and TikTok, then design EcoThreads' four-week launch for the Reclaimed line. Ground every recommen…
- Social Media Marketing
- Content Creation
- Influencer Marketing
Open coursework - DesignFoundationalNew
Digital Transformation for a Legacy Luxury Hotel
Design a digital strategy for the hotel's guest experience. Constraints: no changes to the physical property; budget of €500,000; must integrate with existing PMS. Success means…
- Customer Journey Mapping
- Digital Strategy
- Luxury Service Design
Luxury Brand Management - StrategyIntermediateNew
Rebranding for a 40-Person SaaS Scale-Up Moving from PLG to Enterprise
Your team must develop a rebranding strategy for TaskFlow. This includes a new brand identity (name, logo, messaging), a revised pricing model, and a sales enablement plan. Cons…
- Brand Strategy
- Positioning
- Pricing Strategy
Marketing Principles - StrategySeniorNew
Outsourcing IT Operations at a Spanish Solar Energy Firm
Using the four provided materials, build a service sourcing strategy and a provider-management framework for Helios Renovables. Read the CIO situation record to understand the p…
- Itil
- Service Strategy
- Sourcing
Open coursework - StrategyBeginnerNew
Key Account Strategy for a Dublin B2B SaaS Scale-up
Your task is to develop a comprehensive key account strategy. You will analyze the company's current PLG strengths and identify gaps for enterprise sales. Define a scoring syste…
- B2B Marketing
- Key Account Management
- Market Segmentation
Business-to-Business Marketing - StrategyBeginnerNew
Launch GlowSF Skincare in Tokyo: A Market-Entry Judgment
Working only from the four provided materials, produce a market-entry recommendation for GlowSF's Tokyo launch. Examine the GlowSF company file to fix the brand identity, produc…
- Cross Cultural Analysis
- Market Entry Strategy
- Marketing Mix Adaptation
Open coursework - StrategyIntermediateNew
Rebranding a B2B SaaS Scale-up for Global Expansion
As a marketing analyst, you must recommend whether TaskFlow should use a single global brand or adapt its brand name, logo, and messaging for key markets (Germany, Japan, Brazil…
- Brand Strategy
- Cross Cultural B2B Marketing
- Positioning
International Marketing - StrategyBeginnerNew
Reposition a 50-Year-Old German Gummy Maker for Gen Z
Using the four provided materials, develop a repositioning strategy and present it as a decision-ready package. Read the company case file to understand the heritage, portfolio,…
- Strategic Marketing
- Segmentation Targeting Positioning
- Marketing Mix
Open coursework - ResearchFoundationalNew
Optimizing Survey Design for a São Paulo D2C Cosmetics Brand
Your task is to design a complete survey research plan for Glow SP. Define the target population, sampling frame, and sample size. Create a 15-question survey (mix of closed and…
- Survey Design
- Sampling
- Questionnaire Construction
Marketing Research - StrategyBeginnerNew
Launch Campaign for Singapore D2C Cosmetics Brand
You are the marketing intern at GlowSG. Your task is to develop a comprehensive campaign plan including media mix, budget allocation, key messaging, and a timeline. Success mean…
- Integrated Marketing Communication
- Media Planning
- Budget Allocation
Open coursework - StrategyBeginnerNew
Rebuild GlowLagos's Organic Instagram Engagement Strategy
Using the GlowLagos 90-post-audit dataset, the GlowLagos brand brief, and the competitor snapshot, audit the brand's recent Instagram activity and explain why the engagement rat…
- Social Media Audit
- Content Strategy
- Instagram Marketing
Open coursework - DesignFoundationalNew
Sustainable Fashion Brand Awareness Campaign
You are a freelance marketing consultant hired by EcoThreads. Design a 1-month campaign with a budget of €20,000. The goal is to achieve 1 million impressions and 5,000 new emai…
- Guerrilla Marketing
- Social Media Strategy
- Influencer Outreach
Marketing Communication and Advertising
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
Industry teams behind a decade of practitioner briefs
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Sponsor a challenge and meet candidates through actual work.
Industry teams can shape briefs around the skills they hire for, then evaluate students on rubric-scored deliverables — not resumes.