Business & Management
Marketing Challenges
Real marketing projects on Ewance — research a market, shape positioning and campaigns, and defend the metrics the way a working marketer does. Solve them to build a portfolio of verified, recruiter-checkable proof you can do the work — not just describe it.
Recommended challenges
- ResearchSeniorNew
Neuromarketing Audit for a Sustainable Fashion Retailer
Your team will design and simulate a neuromarketing experiment. First, propose two alternative store layouts (e.g., circular vs. grid) and two website homepage designs (e.g., he…
- Neuromarketing
- Experimental Design
- Eye Tracking Analysis
Consumer Behavior - StrategyIntermediateNew
Revitalizing a Legacy B2B SaaS Product
Your task is to create a comprehensive product revitalization plan. You must conduct at least 5 user interviews (or synthesize existing feedback), analyze product analytics (pro…
- User Research
- Product Analytics
- Roadmapping
Product Management - StrategyBeginnerNew
Revamping Loyalty for a Mexico City D2C Cosmetics Brand
You are hired as a marketing analyst. Analyze Brillo Natural's existing customer data (provided in a simulated dataset) to identify purchase patterns and decision triggers. Prop…
- Consumer Psychology
- Segmentation
- Loyalty Program Design
Consumer Behavior - DesignBeginnerNew
Designing a Digital Platform for Local Artisans in Nairobi
Your task is to design a digital platform business model for CraftConnect. You must define the value proposition for artisans and buyers, propose a revenue model (e.g., commissi…
- Platform Business Models
- Value Proposition Design
- User Experience Design
Digital Business Models Develop in-demand professional skills.
Each challenge names the skills it strengthens. Over time, your profile fills with the competences a hiring manager would actually look for.
Why Ewance
- DesignFoundationalNew
Launching a Sustainable Fashion Line with Influencer Marketing
Develop a complete influencer marketing plan: identify influencer tiers (macro, micro, nano), create a brief for influencers, propose a content strategy, and set KPIs. Include a…
- Influencer Marketing
- Campaign Planning
- Budgeting
Marketing Management - CodeBeginnerNew
Building an Apex Trigger for Lead Assignment in a SaaS Scale-up
You are a Salesforce developer at TaskFlow. Your task is to create an Apex trigger on the Lead object that assigns leads using a custom hierarchy: enterprise leads (employees >5…
- Apex
- Triggers
- Test Classes
Open coursework - AnalysisBeginnerNew
Digital Banking App Feature Prioritization
You are part of the product team. Analyze the neobank's user transaction data (anonymized CSV provided), conduct a competitive analysis of similar features at eToro, Lemonade, a…
- Product Analysis
- Data Analysis
- Competitive Analysis
Fintech and Digital Finance - StrategyIntermediateNew
Scaling PLG to Enterprise: A 40-Person SaaS Scale-Up
You are a growth strategist at TaskFlow. Your task is to propose a strategy to acquire enterprise customers without alienating the existing PLG base. Constraints: limited sales …
- Product Led Growth
- Enterprise Sales
- Pricing Strategy
Digital Strategy and Platforms - Browse challenges
Explore role
Pricing Strategist
Set the price that captures value without leaving sales on the table. Demand modelling, willingness-to-pay research, and the disciplined experimentation that turns pricing into a competitive advantage.
- StrategySeniorNew
Blockchain-Based Supply Chain Traceability Strategy
You are hired by the manufacturer's innovation team. Research existing blockchain traceability solutions in luxury goods (e.g., LVMH's AURA, Breitling's use of blockchain), asse…
- Blockchain Strategy
- Supply Chain Analysis
- Cost Benefit Analysis
Fintech and Digital Finance - StrategyBeginnerNew
SEO Growth Strategy for GlowSeoul Skincare Brand
Using the GlowSeoul brand brief, the baseline web analytics readout, the starter keyword dataset, and the competitor snapshot (all provided), design an SEO strategy that raises …
- SEO
- Keyword Research
- Content Strategy
Open coursework - StrategyBeginnerNew
Omnichannel Roadmap for a Barcelona Cosmetics Brand
Working only from the materials provided, produce a twelve-month omnichannel transformation roadmap for Glow Barcelona. Read the company dossier (glow-barcelona-dossier) to esta…
- Digital Transformation
- Omnichannel Strategy
- Change Management
Open coursework - DesignBeginnerNew
Design an Android Shopping App for GlowLagos Cosmetics
Design and prototype an Android shopping app for GlowLagos using the provided brand kit (GlowLagos Brand & Content Kit) and the provided sample product catalog (GlowLagos Sample…
- Android Design
- Ui Ux
- Figma
Open coursework Get recognized by recruiters and employers.
Credentials are blockchain-anchored via LearnCoin — tamper-evident, portable, link-shareable on LinkedIn and beyond.
Why Ewance
- StrategyBeginnerNew
Go-to-Market Strategy for a San Francisco D2C Cosmetics Brand
Your task is to develop a go-to-market strategy for GlowSF. Conduct a market analysis of the D2C cosmetics landscape in San Francisco, Los Angeles, and New York. Define a unique…
- Market Analysis
- Brand Positioning
- Go To Market Strategy
Marketing Strategy - StrategyBeginnerNew
Automated Testing Strategy for a Fintech App
Your task is to create a detailed testing strategy document for PayFlow's mobile app. Include a test pyramid diagram, tool recommendations (e.g., Jest, Detox, Cypress), and a pl…
- Test Automation
- Ci Cd
- Test Strategy
Open coursework - AnalysisSeniorNew
Audit a Decentralized Lending Protocol for Smart Contract Vulnerabilities
Working only from the provided lending protocol contract module — which contains LendFlow's core deposit-and-borrow pool together with a simplified price oracle it depends on — …
- Solidity
- Smart Contract Auditing
- Decentralized Finance
Open coursework - StrategySeniorNew
Reposition Mason & Co. to Win Younger Shoppers
Acting as the brand strategist Mason & Co. has retained, design a repositioning proposal for the chain using only the four supplied materials: the company case file, the custome…
- Brand Repositioning
- Customer Segmentation
- Retail Marketing
Open coursework - AnalysisBeginnerNew
Customer Lifetime Value Model for SaaS Scale-up
You are provided with a dataset of 5,000 customers with features: acquisition channel, monthly spend, tenure, number of support tickets, product usage metrics, and churn flag. Y…
- Customer Lifetime Value
- Predictive Modeling
- Customer Segmentation
Marketing Analytics - StrategyBeginnerNew
Rescue QuickBite's Slipping Users with Mobile Marketing
Your analysis task is to build a mobile marketing retention plan for QuickBite using only the three materials you are given: the case file documenting the company's retention si…
- Mobile Marketing
- User Segmentation
- Push Notifications
Open coursework - ResearchFoundationalNew
Diagnose GreenBite's Plant-Based Chicken Launch Readiness
Work only from the four items in the provided materials: the GreenBite launch-readiness case file, the draft consumer survey instrument left by the previous analyst, the nationa…
- Survey Design
- Data Analysis
- Consumer Behavior
Open coursework - DesignIntermediateNew
Design a Carbon Credit Tokenization Plan for EcoToken
Working only from the materials provided to you — EcoToken's internal situation file, the registry-and-credit data extract, and the regulatory constraints brief — produce a toke…
- Blockchain
- Smart Contracts
- Solidity
Open coursework - StrategyBeginnerNew
Launch a Direct-to-Consumer Subscription Box for a Skincare Brand
Using the twelve-month order-history dataset, derive which products repeat buyers actually return for and what each item costs versus what it sells for, so your curation and mar…
- Product Design
- Pricing Strategy
- Customer Journey Mapping
Open coursework - StrategyBeginnerNew
Launch Plan for GlowSF, a San Francisco Skincare Startup
Working only from the materials provided to you, build a six-month launch plan for GlowSF. Start with the GlowSF Founder Dossier to anchor the budget, product line, and constrai…
- Market Segmentation
- Targeting
- Positioning
Open coursework - DesignIntermediateNew
Security Policy Overhaul for a 40-Person SaaS Scale-Up
You are the new IT security manager. Review current policies (provided in a brief), identify gaps against SOC 2 trust service criteria, and produce a new set of 5 core policies …
- Security Policy Development
- Soc 2 Compliance
- Vendor Risk Management
IT Governance and Security - StrategyIntermediateNew
Competitive Strategy for a B2B SaaS Scale-Up Moving Upmarket
Your task is to develop a competitive strategy for TaskFlow's enterprise push. Analyze the competitive landscape, identify key differentiators, and propose a positioning strateg…
- Competitive Analysis
- Product Led Growth
- Enterprise Sales
Marketing Strategy
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
Industry teams behind a decade of practitioner briefs
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Sponsor a challenge and meet candidates through actual work.
Industry teams can shape briefs around the skills they hire for, then evaluate students on rubric-scored deliverables — not resumes.