Business & Management
Marketing Challenges
Real marketing projects on Ewance — research a market, shape positioning and campaigns, and defend the metrics the way a working marketer does. Solve them to build a portfolio of verified, recruiter-checkable proof you can do the work — not just describe it.
Recommended challenges
- DesignFoundationalNew
Launching a Sustainable Fashion Line with Influencer Marketing
Develop a complete influencer marketing plan: identify influencer tiers (macro, micro, nano), create a brief for influencers, propose a content strategy, and set KPIs. Include a…
- Influencer Marketing
- Campaign Planning
- Budgeting
Marketing Management - StrategyIntermediateNew
Revitalizing a Legacy B2B SaaS Product
Your task is to create a comprehensive product revitalization plan. You must conduct at least 5 user interviews (or synthesize existing feedback), analyze product analytics (pro…
- User Research
- Product Analytics
- Roadmapping
Product Management - StrategyIntermediateNew
Revitalize a Heritage Swiss Watch Brand
Your task is to create a 3-year brand revitalization plan. Constraints: no price reduction below CHF 2,000; must maintain Swiss-made certification; budget of CHF 5 million for m…
- Brand Positioning
- Luxury Marketing Mix
- Consumer Insights
Luxury Brand Management - ResearchSeniorNew
Buying Behavior Analysis for a Dutch Sustainable Packaging Startup
Your task is to investigate the B2B buying process for sustainable packaging. You will design a semi-structured interview guide based on the buying center framework. Recruit and…
- B2B Marketing
- Buying Behavior
- Qualitative Research
Business-to-Business Marketing Develop in-demand professional skills.
Each challenge names the skills it strengthens. Over time, your profile fills with the competences a hiring manager would actually look for.
Why Ewance
- StrategyBeginnerNew
Digital Transformation for a Barcelona D2C Cosmetics Brand
Your task is to create a 12-month digital transformation roadmap for the startup. You must analyze current digital maturity, propose specific technologies (e.g., Shopify Plus, K…
- Tech Enabled Business Transformation
- Omnichannel Strategy
- Change Management
Digital Transformation - StrategyBeginnerNew
Go-to-Market Strategy for a San Francisco D2C Cosmetics Brand
Your task is to develop a go-to-market strategy for GlowSF. Conduct a market analysis of the D2C cosmetics landscape in San Francisco, Los Angeles, and New York. Define a unique…
- Market Analysis
- Brand Positioning
- Go To Market Strategy
Marketing Strategy - StrategyBeginnerNew
Platform Launch Strategy for a Lisbon D2C Cosmetics Startup
You are a digital strategy consultant hired by Brilho. Your task is to develop a 12-month platform launch strategy. Constraints: limited budget (€500k), a team of 10 engineers, …
- Platform Design
- Network Effects
- Business Modeling
Digital Strategy and Platforms - CodeBeginnerNew
Building an Apex Trigger for Lead Assignment in a SaaS Scale-up
You are a Salesforce developer at TaskFlow. Your task is to create an Apex trigger on the Lead object that assigns leads using a custom hierarchy: enterprise leads (employees >5…
- Apex
- Triggers
- Test Classes
Salesforce and CRM Platforms - Browse challenges
Explore role
Pricing Strategist
Set the price that captures value without leaving sales on the table. Demand modelling, willingness-to-pay research, and the disciplined experimentation that turns pricing into a competitive advantage.
- AnalysisFoundationalNew
Sales Force Restructuring for Regional Retail Chain
Your task is to produce a sales force restructuring plan for GreenMart. Deliverables include: (1) an analysis of current sales force performance (using provided sales data), (2)…
- Sales Force Analysis
- Incentive Design
- Training Program Design
Sales Management - DesignFoundationalNew
Optimizing Sales Cloud for a D2C Cosmetics Brand
You are a Salesforce junior consultant hired by GlowUp Brasil. Your task is to propose a Sales Cloud setup that includes lead conversion, opportunity pipeline tracking, and auto…
- Sales Cloud
- Lead Management
- Opportunity Management
Salesforce and CRM Platforms - CodeIntermediateNew
Java EE Backend for Sustainable Fashion Marketplace
You are to build a RESTful API for EcoThreads using Java EE (Servlets, JPA, and MySQL). The API must support CRUD operations for products (with categories, sustainability rating…
- Java Ee
- REST API Design
- Jpa
Web and Mobile Application Development - StrategyIntermediateNew
Yield Management for a Boutique Hotel Chain
Your task is to create a yield management strategy for NordicStays. You will analyze historical booking data (provided) to identify demand patterns, price sensitivity, and booki…
- Yield Management
- Revenue Optimization
- Forecasting
Pricing and Revenue Management Get recognized by recruiters and employers.
Credentials are blockchain-anchored via LearnCoin — tamper-evident, portable, link-shareable on LinkedIn and beyond.
Why Ewance
- DesignSeniorNew
Digital Innovation Lab for a Regional Bank
Your task is to design a blueprint for the innovation lab. Define its structure (e.g., hub-and-spoke, virtual team), governance (e.g., stage-gate process), and funding model. Pr…
- Innovation Lab Design
- Regulatory Compliance
- Legacy System Integration
Digital Transformation - DesignFoundationalNew
Smart Street Lighting for Sustainable City District
Your task is to design a smart street lighting system for a 10-block area in Freiburg's city center. Use PIR motion sensors and ambient light sensors to detect pedestrians and v…
- Iot Architecture
- Sensor Integration
- Mesh Networks
Internet of Things and Smart Systems - DesignBeginnerNew
ERP Migration for a Bangalore D2C Cosmetics Brand
Your task is to create a detailed migration blueprint for Glow Naturals. You will map current business processes (order-to-cash, procure-to-pay) to Dynamics 365, define data mig…
- Microsoft Dynamics 365
- Process Mapping
- Data Migration
ERP Systems (SAP and Microsoft Dynamics) - ResearchSeniorNew
Neuromarketing Audit for a Sustainable Fashion Retailer
Your team will design and simulate a neuromarketing experiment. First, propose two alternative store layouts (e.g., circular vs. grid) and two website homepage designs (e.g., he…
- Neuromarketing
- Experimental Design
- Eye Tracking Analysis
Consumer Behavior - StrategyBeginnerNew
IT Alignment Strategy for a D2C Cosmetics Startup
Conduct a strategic alignment assessment using the Henderson-Venkatraman model. Identify gaps and recommend an IT roadmap (systems, governance, budget) for the next 18 months. D…
- It Alignment
- Strategic Planning
- Business Process Analysis
Information Systems and IT Management - StrategyBeginnerNew
Revamping Loyalty for a Mexico City D2C Cosmetics Brand
You are hired as a marketing analyst. Analyze Brillo Natural's existing customer data (provided in a simulated dataset) to identify purchase patterns and decision triggers. Prop…
- Consumer Psychology
- Segmentation
- Loyalty Program Design
Consumer Behavior - AnalysisFoundationalNew
Optimize Ad Spend for Munich D2C Cosmetics Brand
You are given a CSV dataset with 10,000 rows of ad performance data including date, campaign, audience segment, creative type, impressions, clicks, conversions, and spend. Your …
- A/B Testing
- Regression Analysis
- Data Cleaning
Marketing Analytics - StrategyBeginnerNew
Rebranding a Legacy German Brewery
You are a brand consultant hired by Alte Eiche. Your task is to analyze the current brand equity, propose a new brand architecture (e.g., sub-brands or endorsed brands), and des…
- Brand Audit
- Positioning
- Brand Architecture
Brand Management - DesignFoundationalNew
Sustainable Fashion Brand Awareness Campaign
You are a freelance marketing consultant hired by EcoThreads. Design a 1-month campaign with a budget of €20,000. The goal is to achieve 1 million impressions and 5,000 new emai…
- Guerrilla Marketing
- Social Media Strategy
- Influencer Outreach
Marketing Communication and Advertising - StrategyIntermediateNew
Enterprise Sales Playbook for SaaS Scale-Up
Your team must produce a comprehensive enterprise sales playbook for TaskFlow. Deliverables include: (1) enterprise buyer personas for 3 industries (e.g., tech, finance, healthc…
- Sales Process Design
- Buyer Persona Research
- Compensation Planning
Sales Management - AnalysisBeginnerNew
ERP Migration for a Growing Organic Food Chain
Your task is to compare two ERP systems on cost, fit, and scalability, then design a phased migration plan over 6 months. Deliver a 10-page report with a recommendation, a risk …
- ERP Evaluation
- Change Management
- It Strategy
Information Systems and IT Management - StrategyBeginnerNew
Revitalizing a Legacy Brand for Gen Z
Develop a comprehensive marketing strategy including STP analysis, a refreshed marketing mix, and a customer lifetime value model. Deliver a 10-slide deck with key recommendatio…
- Strategic Marketing
- Segmentation Targeting Positioning
- Marketing Mix (4 Ps)
Marketing Management
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
Industry teams behind a decade of practitioner briefs
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Sponsor a challenge and meet candidates through actual work.
Industry teams can shape briefs around the skills they hire for, then evaluate students on rubric-scored deliverables — not resumes.