Business & Management
Marketing Challenges
Real marketing projects on Ewance — research a market, shape positioning and campaigns, and defend the metrics the way a working marketer does. Solve them to build a portfolio of verified, recruiter-checkable proof you can do the work — not just describe it.
Recommended challenges
- StrategyBeginnerNew
Adapting a US D2C Cosmetics Brand for Japan
Your task is to create a comprehensive international marketing plan for GlowSF's launch in Tokyo. You must address product adaptation (e.g., packaging, ingredients), pricing str…
- Cross Cultural Analysis
- Market Entry Strategy
- Marketing Mix Adaptation
International Marketing - StrategyIntermediateNew
Enterprise Sales Enablement for a PLG SaaS Scale-up
Your team is tasked with creating a sales enablement playbook for TaskFlow's transition to enterprise sales. Analyze the enterprise buying journey (e.g., roles, pain points, inf…
- Buyer Persona Development
- B2B Marketing
- Sales Enablement
Consumer Behavior - AnalysisIntermediateNew
Channel Partner Program for a Munich Industrial Sensor Manufacturer
Your task is to create a new channel partner program. You will analyze sales data from the past 2 years (provided in a CSV with 10,000 transactions) to identify top-performing p…
- B2B Marketing
- Channel Management
- Data Analysis
Business-to-Business Marketing - DesignIntermediateNew
Tokenizing Carbon Credits for a Renewable Energy Firm
Your task is to propose a comprehensive tokenization framework for EcoToken's carbon credits. You must select an appropriate blockchain platform (e.g., Ethereum, Polygon, or a p…
- Blockchain
- Smart Contracts
- Solidity
Blockchain and Digital Assets Practice your coursework on real scenarios.
Every challenge is shaped from real industry context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- StrategySeniorNew
Ethical Marketing Strategy for a Fast Fashion Retailer's Sustainability Line
Your task is to create a marketing campaign for EcoThreads that is transparent, culturally sensitive, and legally compliant. You must develop a communication strategy that highl…
- Ethical Marketing
- Sustainability Communication
- Cross Cultural Marketing
International Marketing - AnalysisBeginnerNew
Mobile Marketing Strategy for a Food Delivery App
Develop a mobile marketing strategy for QuickBite to improve user retention. Analyze provided user behavior data (e.g., session frequency, order history) to segment users. Desig…
- Mobile Marketing
- User Segmentation
- Push Notifications
Digital Marketing - AnalysisFoundationalNew
Brand Architecture Overhaul for a D2C Cosmetics Startup
You are a brand strategy intern at GlowUp. Your task is to audit the current brand portfolio, propose a new brand architecture (e.g., branded house, house of brands, or hybrid),…
- Brand Portfolio Audit
- Brand Architecture
- Naming
Brand Management - StrategyIntermediateNew
Brand Crisis Simulation for a Fast-Food Chain
You are the brand crisis team at QuickBite. Within 48 hours of the video's release, you must draft a public statement, an internal memo, and a 30-day crisis management plan. The…
- Crisis Communication
- Stakeholder Management
- Brand Equity
Brand Management - Browse challenges
Explore role
Product Manager
Ship product that solves real user problems. Combine user research, prototyping, and stakeholder alignment to turn ambiguous briefs into measurable wins — the role at the centre of modern software teams.
- DesignFoundationalNew
Digital Transformation for a Legacy Luxury Hotel
Design a digital strategy for the hotel's guest experience. Constraints: no changes to the physical property; budget of €500,000; must integrate with existing PMS. Success means…
- Customer Journey Mapping
- Digital Strategy
- Service Design
Luxury Brand Management - ResearchIntermediateNew
Conjoint Analysis for Sustainable Fashion Brand
You will design a choice-based conjoint (CBC) survey with 4 attributes (price, material, color options, warranty) each with 3-4 levels. You must collect responses from at least …
- Conjoint Analysis
- Survey Design
- Multinomial Logit
Marketing Analytics - DesignBeginnerNew
Designing a Digital Platform for Local Artisans in Nairobi
Your task is to design a digital platform business model for CraftConnect. You must define the value proposition for artisans and buyers, propose a revenue model (e.g., commissi…
- Platform Business Models
- Value Proposition Design
- User Experience Design
Digital Business Models - StrategyIntermediateNew
Rebranding for a 40-Person SaaS Scale-Up Moving from PLG to Enterprise
Your team must develop a rebranding strategy for TaskFlow. This includes a new brand identity (name, logo, messaging), a revised pricing model, and a sales enablement plan. Cons…
- Brand Strategy
- Positioning
- Pricing Strategy & Elasticity
Marketing Principles Build a verifiable portfolio.
Submissions become evidence. Reviewers with shipping experience score against a rubric; the result becomes a credential anyone can verify.
Why Ewance
- StrategyIntermediateNew
Influencer Campaign for a Sustainable Fashion Brand
Your task is to design a 4-week influencer campaign for EcoThreads' new activewear line. Constraints: budget £10,000, must use micro-influencers (5K-50K followers) only, and cam…
- Influencer Selection
- Campaign Briefing
- Negotiation
Social Media Marketing - ResearchBeginnerNew
Qualitative Research for a SaaS Scale-Up's Enterprise Pivot
Your task is to design a qualitative research study for TaskFlow. Define the research questions, select a sample of 5-7 enterprise buyers (use personas provided), and create an …
- Qualitative Research
- Technical Interview Design
- Thematic Analysis
Marketing Research - CodeBeginnerNew
Responsive Web Redesign for SaaS Scale-up
You are to redesign the TaskFlow website's homepage, pricing page, and a new 'Enterprise' landing page. The redesign must be responsive (mobile-first) and built with HTML/CSS/JS…
- Html & Css
- Html & Css
- Python Or Javascript
Web and Mobile Application Development - DesignBeginnerNew
Launching a D2C Subscription for a Cosmetics Brand
Your task is to develop a complete subscription product concept and launch strategy. You must define 2-3 subscription tiers (e.g., monthly, quarterly), select product combinatio…
- Product Design
- Pricing Strategy & Elasticity
- Customer Journey Mapping
Product Management - StrategyBeginnerNew
Key Account Strategy for a Dublin B2B SaaS Scale-up
Your task is to develop a comprehensive key account strategy. You will analyze the company's current PLG strengths and identify gaps for enterprise sales. Define a scoring syste…
- B2B Marketing
- Key Account Management
- Market Segmentation
Business-to-Business Marketing - StrategyIntermediateNew
Designing a Service Cloud Strategy for a Renewable Energy Company
You are a Salesforce consultant leading a team of 3 students. Your task is to deliver a Service Cloud blueprint for SunGrid Energy. The solution must include case routing rules,…
- Service Cloud
- Case Management
- Knowledge Base Attachment
Salesforce and CRM Platforms - AnalysisIntermediateNew
DeFi Lending Protocol Risk Assessment
You are tasked with producing a risk assessment report for the fund's investment committee. Analyze the protocol's smart contract audits (e.g., from Trail of Bits or OpenZeppeli…
- Defi Analysis
- Smart Contract Audit
- Risk Management
Fintech and Digital Finance - AnalysisSeniorNew
Data Protection Impact Assessment for a Fintech App
You are the data protection officer (DPO) for the fintech. Perform a DPIA for the new AI-driven loan feature, following ICO guidelines. Identify at least 5 key risks, rate them …
- GDPR Compliance
- Data Protection Impact Assessment
- Risk Management
IT Governance and Security - StrategySeniorNew
Blockchain-Based Supply Chain Traceability Strategy
You are hired by the manufacturer's innovation team. Research existing blockchain traceability solutions in luxury goods (e.g., LVMH's AURA, Breitling's use of blockchain), asse…
- Blockchain Strategy
- Supply Chain Analysis
- Cost Benefit Analysis
Fintech and Digital Finance - StrategyIntermediateNew
Enterprise Sales Playbook for a PLG SaaS Scale-up
As the first enterprise marketing hire at TaskFlow, create a sales playbook for the new enterprise sales team. The playbook must cover: ideal customer profile (ICP) for enterpri…
- Sales Playbook
- Product Led Growth
- Enterprise Sales
Marketing (MBA) - StrategyBeginnerNew
Designing a Blockchain-Based Supply Chain for Organic Cotton
Your task is to propose a blockchain-based supply chain solution for GreenWeave. You need to select an appropriate blockchain (public vs. private), define data to be recorded at…
- Blockchain
- Supply Chain Optimization
- Tokenization
Blockchain and Digital Assets - AnalysisBeginnerNew
Requirements Elicitation for a Sustainable Fashion Platform
Conduct stakeholder interviews (simulated via provided personas) and create a requirements specification. Include functional and non-functional requirements, user stories, accep…
- Requirements Elicitation
- User Stories
- Acceptance Criteria
Software Engineering and Quality Assurance
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
Industry teams behind a decade of practitioner briefs
Hiring from this pool?
Sponsor a challenge and meet candidates through actual work.
Industry teams can shape briefs around the skills they hire for, then evaluate students on rubric-scored deliverables — not resumes.