Business & Management
Marketing Challenges
Real marketing projects on Ewance — research a market, shape positioning and campaigns, and defend the metrics the way a working marketer does. Solve them to build a portfolio of verified, recruiter-checkable proof you can do the work — not just describe it.
Recommended challenges
- StrategyIntermediateNew
Revitalizing a Legacy B2B SaaS Product
Your task is to create a comprehensive product revitalization plan. You must conduct at least 5 user interviews (or synthesize existing feedback), analyze product analytics (pro…
- User Research
- Product Analytics
- Roadmapping
Open coursework - StrategyBeginnerNew
Launch Campaign for Singapore D2C Cosmetics Brand
You are the marketing intern at GlowSG. Your task is to develop a comprehensive campaign plan including media mix, budget allocation, key messaging, and a timeline. Success mean…
- Integrated Marketing Communication
- Media Planning
- Budget Allocation
Open coursework - StrategyIntermediateNew
Design a Service Transition Framework for an Enterprise-Bound SaaS Scale-Up
Using the company profile and the engineering operations snapshot provided to you, design a service transition framework that the team could adopt in its next quarter. Reference…
- Itil
- Change Management
- Release Management
Open coursework - StrategyBeginnerNew
Automated Testing Strategy for a Fintech App
Your task is to create a detailed testing strategy document for PayFlow's mobile app. Include a test pyramid diagram, tool recommendations (e.g., Jest, Detox, Cypress), and a pl…
- Test Automation
- Ci Cd
- Test Strategy
Open coursework Practice your coursework on real scenarios.
Every challenge is shaped from real-world context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- DesignFoundationalNew
Optimizing Sales Cloud for a D2C Cosmetics Brand
You are a Salesforce junior consultant hired by GlowUp Brasil. Your task is to propose a Sales Cloud setup that includes lead conversion, opportunity pipeline tracking, and auto…
- Sales Cloud
- Lead Management
- Opportunity Management
Open coursework - StrategyBeginnerNew
Evaluate and Plan an ERP Migration for VerdeVida
Working only from the VerdeVida company dossier and the current-systems-and-requirements specification provided to you, compare the two ERP platforms described on their official…
- ERP Evaluation
- Change Management
- It Strategy
Open coursework - ResearchIntermediateNew
Field Study: Launching EcoThreads' Reclaimed Line on Social
Investigate how sustainable fashion brands genuinely engage Gen Z on Instagram and TikTok, then design EcoThreads' four-week launch for the Reclaimed line. Ground every recommen…
- Social Media Marketing
- Content Creation
- Influencer Marketing
Open coursework - StrategyBeginnerNew
Rebuild GlowLagos's Organic Instagram Engagement Strategy
Using the GlowLagos 90-post-audit dataset, the GlowLagos brand brief, and the competitor snapshot, audit the brand's recent Instagram activity and explain why the engagement rat…
- Social Media Audit
- Content Strategy
- Instagram Marketing
Open coursework - Browse challenges
Explore role
Marketing Analyst
Plan and measure campaigns that grow the business. Funnel analytics, attribution, segmentation, and the rigorous measurement that lets marketing defend its budget at the leadership table.
- StrategyIntermediateNew
Brand Crisis Simulation for a Fast-Food Chain
You are the brand crisis team at QuickBite. Within 48 hours of the video's release, you must draft a public statement, an internal memo, and a 30-day crisis management plan. The…
- Crisis Communication
- Stakeholder Management
- Brand Equity
Open coursework - DesignSeniorNew
Digital Innovation Lab for a Regional Bank
Your task is to design a blueprint for the innovation lab. Define its structure (e.g., hub-and-spoke, virtual team), governance (e.g., stage-gate process), and funding model. Pr…
- Innovation Lab Design
- Regulatory Compliance
- Legacy System Integration
Open coursework - DesignIntermediateNew
Security Policy Overhaul for a 40-Person SaaS Scale-Up
You are the new IT security manager. Review current policies (provided in a brief), identify gaps against SOC 2 trust service criteria, and produce a new set of 5 core policies …
- Security Policy Development
- Soc 2 Compliance
- Vendor Risk Management
Open coursework - ResearchFoundationalNew
Optimizing Survey Design for a São Paulo D2C Cosmetics Brand
Your task is to design a complete survey research plan for Glow SP. Define the target population, sampling frame, and sample size. Create a 15-question survey (mix of closed and…
- Survey Design
- Sampling
- Questionnaire Construction
Open coursework Build a verifiable portfolio.
Submissions become evidence. Reviewers with shipping experience score against a rubric; the result becomes a credential anyone can verify.
Why Ewance
- StrategyBeginnerNew
Rescue QuickBite's Slipping Users with Mobile Marketing
Your analysis task is to build a mobile marketing retention plan for QuickBite using only the three materials you are given: the case file documenting the company's retention si…
- Mobile Marketing
- User Segmentation
- Push Notifications
Open coursework - DesignIntermediateNew
Redesign DataFlow's Architecture for Enterprise Sales
Working only from the materials provided (the engineering dossier, the current-system technical specification, the enterprise prospect requirements brief, and the reliability an…
- Microservices
- Multi Tenancy
- Cloud Architecture
Open coursework - StrategyBeginnerNew
Key Account Strategy for a Dublin B2B SaaS Scale-up
Your task is to develop a comprehensive key account strategy. You will analyze the company's current PLG strengths and identify gaps for enterprise sales. Define a scoring syste…
- B2B Marketing
- Key Account Management
- Market Segmentation
Business-to-Business Marketing - DesignBeginnerNew
SAP HCM Implementation for a 40-Person SaaS Scale-Up
Your challenge is to configure SAP SuccessFactors Employee Central for Cloudlytics. You will define organizational structure, position management, and employee master data. Then…
- SAP Successfactors
- Hcm
- Business Process Design
Open coursework - StrategyIntermediateNew
Build an Enterprise Sales Playbook for a Product-Led SaaS Scale-up
Acting as TaskFlow's first enterprise marketing hire, write a complete enterprise sales playbook for a brand-new team of three sales representatives. Ground your ideal-customer …
- Sales Playbook
- Product Led Growth
- Enterprise Sales
Open coursework - StrategyBeginnerNew
Omnichannel Roadmap for a Barcelona Cosmetics Brand
Working only from the materials provided, produce a twelve-month omnichannel transformation roadmap for Glow Barcelona. Read the company dossier (glow-barcelona-dossier) to esta…
- Digital Transformation
- Omnichannel Strategy
- Change Management
Open coursework - StrategyBeginnerNew
Rebranding a Legacy German Brewery
You are a brand consultant hired by Alte Eiche. Your task is to analyze the current brand equity, propose a new brand architecture (e.g., sub-brands or endorsed brands), and des…
- Brand Audit
- Positioning
- Brand Architecture
Open coursework - StrategyBeginnerNew
Rebuild Rheinische Post's Digital Revenue Model in 12 Months
Using only the de-identified internal record (rp-case-file) and the monthly audience-and-revenue history (rp-metrics), map Rheinische Post's current business model on a Business…
- Business Model Canvas
- Digital Transformation
- Value Proposition Design
Open coursework - StrategyBeginnerNew
Launch a Luxury Skincare Line for a Fashion House
Develop a go-to-market plan for a 5-SKU skincare line. Constraints: no animal testing; retail price between €80-€250; launch in France and the US initially. Success means achiev…
- Product Launch
- Pricing Strategy
- Luxury Distribution
Luxury Brand Management - AnalysisFoundationalNew
Diagnose and Fix the BrilhoBeleza Customer Journey
Working only from the four materials you are given — the company context brief, the digital funnel analytics export, the post-purchase survey results, and the session observatio…
- Customer Journey Mapping
- Data Analysis
- Ux Research
Open coursework - StrategyIntermediateNew
Launch a Recycled-Activewear Micro-Influencer Campaign on £10K
Using the client case file (which describes the brand, its values, the product line, the budget, and the unit economics such as average order value and gross margin) and the can…
- Influencer Selection
- Campaign Briefing
- Negotiation
Open coursework - StrategyIntermediateNew
Build an Enterprise Sales Playbook for a SaaS Scale-Up
Using the anonymized product-usage dataset, the company go-to-market brief, and the enterprise sales budget and quota sheet provided to you, produce a single, coherent enterpris…
- Sales Process Design
- Buyer Persona Research
- Compensation Planning
Open coursework
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
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Sponsor a challenge and meet candidates through actual work.
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