Business & Management
Marketing Challenges
Real marketing projects on Ewance — research a market, shape positioning and campaigns, and defend the metrics the way a working marketer does. Solve them to build a portfolio of verified, recruiter-checkable proof you can do the work — not just describe it.
Recommended challenges
- AnalysisSeniorNew
Social Listening for a B2B SaaS Brand Reputation
Your task is to perform a social listening analysis for CloudSync over the past 3 months. Constraints: use only free or trial versions of tools (e.g., Brandwatch, Talkwalker, or…
- Social Listening
- Sentiment Analysis
- Reputation Management
Social Media Marketing - AnalysisIntermediateNew
Predictive Maintenance for Smart Factory Conveyors
Your task is to design a predictive maintenance system for AutoParts' conveyor belts. Use vibration and temperature sensors to monitor motor health. Data should be processed at …
- Predictive Maintenance
- Sensor Deployment
- Edge Computing
Internet of Things and Smart Systems - StrategyIntermediateNew
Brand Crisis Simulation for a Fast-Food Chain
You are the brand crisis team at QuickBite. Within 48 hours of the video's release, you must draft a public statement, an internal memo, and a 30-day crisis management plan. The…
- Crisis Communication
- Stakeholder Management
- Brand Equity
Brand Management - DesignFoundationalNew
Optimizing Sales Cloud for a D2C Cosmetics Brand
You are a Salesforce junior consultant hired by GlowUp Brasil. Your task is to propose a Sales Cloud setup that includes lead conversion, opportunity pipeline tracking, and auto…
- Sales Cloud
- Lead Management
- Opportunity Management
Salesforce and CRM Platforms Practice your coursework on real scenarios.
Every challenge is shaped from real-world context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- AnalysisFoundationalNew
Diagnose and Fix the BrilhoBeleza Customer Journey
Working only from the four materials you are given — the company context brief, the digital funnel analytics export, the post-purchase survey results, and the session observatio…
- Customer Journey Mapping
- Data Analysis
- Ux Research
Open coursework - StrategySeniorNew
Ethical Marketing Strategy for a Fast Fashion Retailer's Sustainability Line
Your task is to create a marketing campaign for EcoThreads that is transparent, culturally sensitive, and legally compliant. You must develop a communication strategy that highl…
- Ethical Marketing
- Sustainability Communication
- Cross Cultural Marketing
Open coursework - StrategyBeginnerNew
Migrate Glow Naturals to Dynamics 365 Business Central
Your analysis task is to turn the documented situation in the 'Glow Naturals current-state file' (CASE-001) into a defensible migration blueprint, using the legacy data sample i…
- Microsoft Dynamics 365
- Business Process Mapping
- Data Migration
Open coursework - AnalysisBeginnerNew
Requirements Elicitation for a Sustainable Fashion Platform
Conduct stakeholder interviews (simulated via provided personas) and create a requirements specification. Include functional and non-functional requirements, user stories, accep…
- Requirements Elicitation
- User Stories
- Acceptance Criteria
Software Engineering and Quality Assurance - Browse challenges
Explore role
Marketing Analyst
Plan and measure campaigns that grow the business. Funnel analytics, attribution, segmentation, and the rigorous measurement that lets marketing defend its budget at the leadership table.
- ResearchBeginnerNew
Qualitative Research for a SaaS Scale-Up's Enterprise Pivot
Your task is to design a qualitative research study for TaskFlow. Define the research questions, select a sample of 5-7 enterprise buyers (use personas provided), and create an …
- Qualitative Research
- Interview Design
- Thematic Analysis
Marketing Research - StrategySeniorNew
Brand Crisis Simulation for a Global Food Company
You are the global brand crisis response team for TasteWorld. Your task is to produce a crisis management plan within 48 hours (simulated). Constraints: you cannot confirm the c…
- Crisis Management
- Brand Equity
- Stakeholder Communication
Global Brand Management - StrategyIntermediateNew
Rebranding a Dubai D2C Cosmetics Brand for China
You are a brand consultant hired by GlowDubai. Your task is to create a comprehensive global brand strategy for entering China. Constraints: budget of AED 2M for the first year,…
- Global Branding
- Market Entry Strategy
- Cross Cultural Marketing
Global Brand Management - StrategyIntermediateNew
Design a Yield Management Framework for NordicStays
Design a yield management framework for NordicStays and present it as a proposal the executive team can act on. Work only from the three materials you are given: the historical …
- Yield Management
- Revenue Optimization
- Forecasting
Open coursework Build a verifiable portfolio.
Submissions become evidence. Reviewers with shipping experience score against a rubric; the result becomes a credential anyone can verify.
Why Ewance
- AnalysisIntermediateNew
DeFi Lending Protocol Risk Assessment
You are tasked with producing a risk assessment report for the fund's investment committee. Analyze the protocol's smart contract audits (e.g., from Trail of Bits or OpenZeppeli…
- Defi Analysis
- Smart Contract Audit
- Risk Management
Fintech and Digital Finance - ResearchBeginnerNew
Optimizing Onboarding for a Fintech App
Your task is to analyze the current onboarding flow, identify drop-off points, and propose a redesigned onboarding experience. You will use user behavior data (provided in a sim…
- User Research
- Ux Design
- Data Analysis
Product Management - StrategyBeginnerNew
Platform Launch Strategy for a Lisbon D2C Cosmetics Startup
You are a digital strategy consultant hired by Brilho. Your task is to develop a 12-month platform launch strategy. Constraints: limited budget (€500k), a team of 10 engineers, …
- Platform Design
- Network Effects
- Business Modeling
Digital Strategy and Platforms - DesignIntermediateNew
Redesign DataFlow's Architecture for Enterprise Sales
Working only from the materials provided (the engineering dossier, the current-system technical specification, the enterprise prospect requirements brief, and the reliability an…
- Microservices
- Multi Tenancy
- Cloud Architecture
Open coursework - CodeIntermediateNew
Code Review and Refactoring of a Legacy E-Commerce Module
You are given a codebase (Java/Spring Boot) of the order module. Perform a static analysis, document issues (e.g., god classes, tight coupling), and write a refactoring proposal…
- Code Review
- Refactoring
- Java
Software Engineering and Quality Assurance - StrategyIntermediateNew
Revitalize a Heritage Swiss Watch Brand
Your task is to create a 3-year brand revitalization plan. Constraints: no price reduction below CHF 2,000; must maintain Swiss-made certification; budget of CHF 5 million for m…
- Brand Positioning
- Luxury Marketing Mix
- Consumer Insights
Luxury Brand Management - StrategyBeginnerNew
Launch a Luxury Skincare Line for a Fashion House
Develop a go-to-market plan for a 5-SKU skincare line. Constraints: no animal testing; retail price between €80-€250; launch in France and the US initially. Success means achiev…
- Product Launch
- Pricing Strategy
- Luxury Distribution
Luxury Brand Management - DesignSeniorNew
Digital Innovation Lab for a Regional Bank
Your task is to design a blueprint for the innovation lab. Define its structure (e.g., hub-and-spoke, virtual team), governance (e.g., stage-gate process), and funding model. Pr…
- Innovation Lab Design
- Regulatory Compliance
- Legacy System Integration
Digital Transformation - StrategyIntermediateNew
Build an Enterprise Sales Playbook for a SaaS Scale-Up
Using the anonymized product-usage dataset, the company go-to-market brief, and the enterprise sales budget and quota sheet provided to you, produce a single, coherent enterpris…
- Sales Process Design
- Buyer Persona Research
- Compensation Planning
Open coursework - StrategyBeginnerNew
Evaluate and Plan an ERP Migration for VerdeVida
Working only from the VerdeVida company dossier and the current-systems-and-requirements specification provided to you, compare the two ERP platforms described on their official…
- ERP Evaluation
- Change Management
- It Strategy
Open coursework - StrategyIntermediateNew
Digital Product Strategy for a SaaS Scale-up
You are a product manager at TaskFlow. Your task is to create a product strategy for the next 12 months. Analyze the current product, identify gaps for enterprise needs, and pro…
- Product Strategy
- Roadmapping
- User Research
Smart Services and Digital Products - StrategyIntermediateNew
Launch a Recycled-Activewear Micro-Influencer Campaign on £10K
Using the client case file (which describes the brand, its values, the product line, the budget, and the unit economics such as average order value and gross margin) and the can…
- Influencer Selection
- Campaign Briefing
- Negotiation
Open coursework
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
Industry teams behind a decade of practitioner briefs
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Sponsor a challenge and meet candidates through actual work.
Industry teams can shape briefs around the skills they hire for, then evaluate students on rubric-scored deliverables — not resumes.