Business & Management
Marketing Challenges
Real marketing projects on Ewance — research a market, shape positioning and campaigns, and defend the metrics the way a working marketer does. Solve them to build a portfolio of verified, recruiter-checkable proof you can do the work — not just describe it.
Recommended challenges
- StrategySeniorNew
Digital Transformation for a Traditional Swiss Watchmaker
You are a digital transformation lead at Horloge Suisse. Your task is to propose a digital platform strategy that enhances customer engagement and opens new revenue streams. Con…
- Tech Enabled Business Transformation
- Platform Ecosystems
- Blockchain
Digital Strategy and Platforms - StrategySeniorNew
Brand Repositioning for a Legacy Retail Chain
As a brand strategist hired by Mason & Co., create a repositioning plan for the chain. The plan should include: a new brand purpose and personality, target segment(s) with perso…
- Brand Repositioning
- Customer Segmentation
- Retail Marketing
Marketing (MBA) - AnalysisBeginnerNew
Digital Banking App Feature Prioritization
You are part of the product team. Analyze the neobank's user transaction data (anonymized CSV provided), conduct a competitive analysis of similar features at eToro, Lemonade, a…
- Product Analysis
- Data Analysis
- Competitive Analysis
Fintech and Digital Finance - StrategyIntermediateNew
Rebranding a Dubai D2C Cosmetics Brand for China
You are a brand consultant hired by GlowDubai. Your task is to create a comprehensive global brand strategy for entering China. Constraints: budget of AED 2M for the first year,…
- Global Branding
- Market Entry Strategy
- Cross Cultural Marketing
Global Brand Management Practice your coursework on real scenarios.
Every challenge is shaped from real industry context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- StrategyBeginnerNew
Launch Strategy for a San Francisco D2C Cosmetics Startup
Your task is to create a detailed marketing launch plan for GlowSF. You must identify the most viable target segment, craft a unique value proposition, and design a marketing mi…
- Market Segmentation
- Targeting
- Positioning
Marketing Principles - ResearchBeginnerNew
Optimizing Onboarding for a Fintech App
Your task is to analyze the current onboarding flow, identify drop-off points, and propose a redesigned onboarding experience. You will use user behavior data (provided in a sim…
- User Research
- Ux Design
- Data Analysis
Product Management - DesignSeniorNew
Auction Design for a Renewable Energy Certificate Marketplace
Your task is to propose an auction design for GreenCert's REC marketplace. You must compare at least two auction formats (e.g., uniform-price, discriminatory, Vickrey) and recom…
- Auction Theory
- Mechanism Design
- Market Design
Pricing and Revenue Management - StrategyIntermediateNew
Digital Product Strategy for a SaaS Scale-up
You are a product manager at TaskFlow. Your task is to create a product strategy for the next 12 months. Analyze the current product, identify gaps for enterprise needs, and pro…
- Product Strategy
- Roadmapping
- User Research
Smart Services and Digital Products - Browse challenges
Explore role
Marketing Analyst
Plan and measure campaigns that grow the business. Funnel analytics, attribution, segmentation, and the rigorous measurement that lets marketing defend its budget at the leadership table.
- StrategyBeginnerNew
Revitalizing a Legacy Media Company's Digital Business Model
Your task is to develop a digital business model for Rheinische Post that includes a clear value proposition, customer segments, revenue streams, and key activities. You must co…
- Business Model Canvas
- Tech Enabled Business Transformation
- Value Proposition Design
Digital Business Models - StrategyIntermediateNew
Scaling a B2B SaaS Startup from PLG to Enterprise Sales
Your task is to create a business model transition plan for FlowSync. You must define the enterprise value proposition, propose a pricing model (e.g., usage-based, per-seat, tie…
- Product Led Growth
- Enterprise Sales
- Pricing Strategy & Elasticity
Digital Business Models - AnalysisBeginnerNew
COBIT Alignment for a Singapore D2C Cosmetics Startup
You are a junior IT governance consultant hired by the startup. Conduct a gap analysis using COBIT 2019, identify 5 key governance processes to implement in the next 6 months, a…
- It Governance
- Cobit 2019
- Gap Analysis
IT Governance and Security - StrategyBeginnerNew
Revitalizing a D2C Cosmetics Brand's Instagram Strategy
Your task is to audit GlowLagos's Instagram account (provided via a sample of 20 recent posts), identify why engagement is dropping, and develop a new content strategy. Constrai…
- Social Media Audit
- Content Strategy
- Instagram Marketing
Social Media Marketing Build a verifiable portfolio.
Submissions become evidence. Reviewers with shipping experience score against a rubric; the result becomes a credential anyone can verify.
Why Ewance
- StrategyIntermediateNew
B2B SaaS PLG to Enterprise Transition Campaign
You are a junior marketing strategist at TaskFlow. Develop a communication plan that includes content marketing, targeted ads, and sales enablement materials. Success is measure…
- Brand Repositioning
- Content Marketing
- Sales Enablement
Marketing Communication and Advertising - CodeSeniorNew
Auditing a DeFi Lending Protocol for Vulnerabilities
You are provided with the Solidity source code for LendFlow's core lending pool contract and a simplified oracle contract. Your task is to conduct a manual security audit, focus…
- Solidity
- Smart Contract Auditing
- Decentralized Finance
Blockchain and Digital Assets - StrategyBeginnerNew
Launch Campaign for Singapore D2C Cosmetics Brand
You are the marketing intern at GlowSG. Your task is to develop a comprehensive campaign plan including media mix, budget allocation, key messaging, and a timeline. Success mean…
- Integrated Marketing Communication
- Media Planning
- Budget Allocation
Marketing Communication and Advertising - AnalysisIntermediateNew
Platform Business Model for a 40-Person SaaS Scale-Up
Your task is to produce a feasibility analysis and a platform launch strategy. You must assess market demand, competitive landscape (e.g., Asana, Monday.com), and internal capab…
- Platform Business Models
- API Economy
- Ecosystem Governance
Digital Transformation - ResearchFoundationalNew
Consumer Behavior Analysis for a Plant-Based Meat Alternative
Your task is to conduct a consumer behavior analysis for GreenBite's new plant-based chicken. You will design a survey (n=200), analyze results, and provide recommendations on t…
- Survey Design
- Data Analysis
- Consumer Behavior
Marketing Principles - ResearchIntermediateNew
Observational Research for a Quick-Service Restaurant Chain
Your task is to design an observational research study for BiteBox. Define key metrics (e.g., order time, wait time, accuracy). Observe a BiteBox drive-thru for 2 hours during p…
- Observational Research
- Time Motion Study
- Customer Journey Mapping
Marketing Research - DesignBeginnerNew
Smart Service Design for Urban Mobility
You are a service designer at EcoRide. Your task is to design a smart subscription service called 'EcoRide+'. Define the service concept, key features, data sources, and revenue…
- Service Design
- Customer Journey Mapping
- Service Blueprint
Smart Services and Digital Products - StrategyIntermediateNew
Brand Repositioning for a Legacy Fashion Retailer
Your task is to develop a brand repositioning strategy for Classic Threads. Conduct a brand audit, analyze consumer perceptions, and define a new brand identity. Propose a marke…
- Brand Audit
- Consumer Insights
- Brand Positioning
Marketing Strategy - DesignIntermediateNew
Security Policy Overhaul for a 40-Person SaaS Scale-Up
You are the new IT security manager. Review current policies (provided in a brief), identify gaps against SOC 2 trust service criteria, and produce a new set of 5 core policies …
- Security Policy Development
- Soc 2 Compliance
- Vendor Risk Management
IT Governance and Security - AnalysisIntermediateNew
Sales & Distribution Process Optimization for a Mid-Size Manufacturer
Your task is to audit PumpTech's SD processes (inquiry to cash) and design improvements. You will map the current process, identify root causes of delays (e.g., manual credit ch…
- SAP S4hana
- Sales And Distribution
- Business Process Reengineering
ERP Systems (SAP and Microsoft Dynamics) - DesignBeginnerNew
ITIL Service Desk Redesign for a D2C Cosmetics Startup
Design a service desk model based on ITIL best practices. Propose a tiered support structure (L1-L3), a self-service portal with knowledge base, and a process for incident manag…
- Itil
- Service Desk
- Incident Management
IT Service Management - StrategyBeginnerNew
Launch a Luxury Skincare Line for a Fashion House
Develop a go-to-market plan for a 5-SKU skincare line. Constraints: no animal testing; retail price between €80-€250; launch in France and the US initially. Success means achiev…
- Product Launch
- Pricing Strategy & Elasticity
- Luxury Distribution
Luxury Brand Management
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
Industry teams behind a decade of practitioner briefs
Hiring from this pool?
Sponsor a challenge and meet candidates through actual work.
Industry teams can shape briefs around the skills they hire for, then evaluate students on rubric-scored deliverables — not resumes.