Business & Management
Marketing Challenges
Real marketing projects on Ewance — research a market, shape positioning and campaigns, and defend the metrics the way a working marketer does. Solve them to build a portfolio of verified, recruiter-checkable proof you can do the work — not just describe it.
Recommended challenges
- AnalysisBeginnerNew
Requirements Elicitation for a Sustainable Fashion Platform
Conduct stakeholder interviews (simulated via provided personas) and create a requirements specification. Include functional and non-functional requirements, user stories, accep…
- Requirements Elicitation
- User Stories
- Acceptance Criteria
Software Engineering and Quality Assurance - AnalysisFoundationalNew
Sales Force Restructuring for Regional Retail Chain
Your task is to produce a sales force restructuring plan for GreenMart. Deliverables include: (1) an analysis of current sales force performance (using provided sales data), (2)…
- Sales Force Analysis
- Incentive Design
- Training Program Design
Sales Management - StrategyBeginnerNew
Rebranding a Legacy German Brewery
You are a brand consultant hired by Alte Eiche. Your task is to analyze the current brand equity, propose a new brand architecture (e.g., sub-brands or endorsed brands), and des…
- Brand Audit
- Positioning
- Brand Architecture
Brand Management - DesignBeginnerNew
Smart Service Design for Urban Mobility
You are a service designer at EcoRide. Your task is to design a smart subscription service called 'EcoRide+'. Define the service concept, key features, data sources, and revenue…
- Service Design
- Customer Journey Mapping
- Service Blueprint
Smart Services and Digital Products Practice your coursework on real scenarios.
Every challenge is shaped from real-world context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- StrategyIntermediateNew
Digital Product Strategy for a SaaS Scale-up
You are a product manager at TaskFlow. Your task is to create a product strategy for the next 12 months. Analyze the current product, identify gaps for enterprise needs, and pro…
- Product Strategy
- Roadmapping
- User Research
Smart Services and Digital Products - StrategyIntermediateNew
Scaling a B2B SaaS Startup from PLG to Enterprise Sales
Your task is to create a business model transition plan for FlowSync. You must define the enterprise value proposition, propose a pricing model (e.g., usage-based, per-seat, tie…
- Product Led Growth
- Enterprise Sales
- Pricing Strategy & Elasticity
Digital Business Models - DesignBeginnerNew
Smart Inventory System for Dubai Cosmetics
Your task is to design a smart inventory system for GlowDubai's warehouse. The system should use weight sensors on shelves and RFID tags on products to track inventory. Data mus…
- Iot Architecture
- Sensor Selection
- Communication Protocols
Internet of Things and Smart Systems - StrategyBeginnerNew
Digital Transformation for a Barcelona D2C Cosmetics Brand
Your task is to create a 12-month digital transformation roadmap for the startup. You must analyze current digital maturity, propose specific technologies (e.g., Shopify Plus, K…
- Tech Enabled Business Transformation
- Omnichannel Strategy
- Change Management
Digital Transformation - Browse challenges
Explore role
Product Manager
Ship product that solves real user problems. Combine user research, prototyping, and stakeholder alignment to turn ambiguous briefs into measurable wins — the role at the centre of modern software teams.
- StrategyBeginnerNew
Key Account Strategy for a Dublin B2B SaaS Scale-up
Your task is to develop a comprehensive key account strategy. You will analyze the company's current PLG strengths and identify gaps for enterprise sales. Define a scoring syste…
- B2B Marketing
- Key Account Management
- Market Segmentation
Business-to-Business Marketing - DesignFoundationalNew
Sustainable Fashion Brand Awareness Campaign
You are a freelance marketing consultant hired by EcoThreads. Design a 1-month campaign with a budget of €20,000. The goal is to achieve 1 million impressions and 5,000 new emai…
- Guerrilla Marketing
- Social Media Strategy
- Influencer Outreach
Marketing Communication and Advertising - AnalysisIntermediateNew
Platform Business Model for a 40-Person SaaS Scale-Up
Your task is to produce a feasibility analysis and a platform launch strategy. You must assess market demand, competitive landscape (e.g., Asana, Monday.com), and internal capab…
- Platform Business Models
- API Economy
- Ecosystem Governance
Digital Transformation - DesignBeginnerNew
Mobile App for Lagos D2C Cosmetics Brand
You are tasked with designing and prototyping an Android app for GlowLagos. The app must include a product catalog with search and filter, product detail pages with ingredient l…
- Android Design
- Ui Ux
- Figma
Web and Mobile Application Development Build a verifiable portfolio.
Submissions become evidence. Reviewers with shipping experience score against a rubric; the result becomes a credential anyone can verify.
Why Ewance
- ResearchSeniorNew
Buying Behavior Analysis for a Dutch Sustainable Packaging Startup
Your task is to investigate the B2B buying process for sustainable packaging. You will design a semi-structured interview guide based on the buying center framework. Recruit and…
- B2B Marketing
- Buying Behavior
- Qualitative Research
Business-to-Business Marketing - DesignBeginnerNew
Launching a D2C Subscription for a Cosmetics Brand
Your task is to develop a complete subscription product concept and launch strategy. You must define 2-3 subscription tiers (e.g., monthly, quarterly), select product combinatio…
- Product Design
- Pricing Strategy & Elasticity
- Customer Journey Mapping
Product Management - DesignFoundationalNew
Smart Street Lighting for Sustainable City District
Your task is to design a smart street lighting system for a 10-block area in Freiburg's city center. Use PIR motion sensors and ambient light sensors to detect pedestrians and v…
- Iot Architecture
- Sensor Integration
- Mesh Networks
Internet of Things and Smart Systems - StrategySeniorNew
Digital Transformation for a Traditional Swiss Watchmaker
You are a digital transformation lead at Horloge Suisse. Your task is to propose a digital platform strategy that enhances customer engagement and opens new revenue streams. Con…
- Tech Enabled Business Transformation
- Platform Ecosystems
- Blockchain
Digital Strategy and Platforms - StrategyIntermediateNew
Rebranding a Dubai D2C Cosmetics Brand for China
You are a brand consultant hired by GlowDubai. Your task is to create a comprehensive global brand strategy for entering China. Constraints: budget of AED 2M for the first year,…
- Global Branding
- Market Entry Strategy
- Cross Cultural Marketing
Global Brand Management - ResearchIntermediateNew
Conjoint Analysis for Sustainable Fashion Brand
You will design a choice-based conjoint (CBC) survey with 4 attributes (price, material, color options, warranty) each with 3-4 levels. You must collect responses from at least …
- Conjoint Analysis
- Survey Design
- Multinomial Logit
Marketing Analytics - StrategyBeginnerNew
Go-to-Market Strategy for a Munich D2C Cosmetics Brand
As a marketing consultant for Glow Naturals, develop a comprehensive go-to-market strategy for their new 'Zero-Waste Serum' line. The budget is €500k for the first year. Success…
- Go To Market Strategy
- Customer Segmentation
- Brand Positioning
Marketing (MBA) - StrategyIntermediateNew
Service Transition Strategy for a SaaS Scale-Up Moving to Enterprise
Design a service transition framework for the scale-up. Include a change advisory board (CAB) structure, a release policy (frequency, types), and a deployment plan for a major f…
- Itil
- Change Management
- Release Management
IT Service Management - ResearchSeniorNew
Neuromarketing Audit for a Sustainable Fashion Retailer
Your team will design and simulate a neuromarketing experiment. First, propose two alternative store layouts (e.g., circular vs. grid) and two website homepage designs (e.g., he…
- Neuromarketing
- Experimental Design
- Eye Tracking Analysis
Consumer Behavior - AnalysisBeginnerNew
ERP Migration for a Growing Organic Food Chain
Your task is to compare two ERP systems on cost, fit, and scalability, then design a phased migration plan over 6 months. Deliver a 10-page report with a recommendation, a risk …
- ERP Evaluation
- Change Management
- It Strategy
Information Systems and IT Management - DesignBeginnerNew
ITIL Service Desk Redesign for a D2C Cosmetics Startup
Design a service desk model based on ITIL best practices. Propose a tiered support structure (L1-L3), a self-service portal with knowledge base, and a process for incident manag…
- Itil
- Service Desk
- Incident Management
IT Service Management - StrategyIntermediateNew
Revitalize a Heritage Swiss Watch Brand
Your task is to create a 3-year brand revitalization plan. Constraints: no price reduction below CHF 2,000; must maintain Swiss-made certification; budget of CHF 5 million for m…
- Brand Positioning
- Luxury Marketing Mix
- Consumer Insights
Luxury Brand Management
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
Industry teams behind a decade of practitioner briefs
Hiring from this pool?
Sponsor a challenge and meet candidates through actual work.
Industry teams can shape briefs around the skills they hire for, then evaluate students on rubric-scored deliverables — not resumes.