Business & Management
Marketing Challenges
Real marketing projects on Ewance — research a market, shape positioning and campaigns, and defend the metrics the way a working marketer does. Solve them to build a portfolio of verified, recruiter-checkable proof you can do the work — not just describe it.
Recommended challenges
- AnalysisSeniorNew
Audit a Decentralized Lending Protocol for Smart Contract Vulnerabilities
Working only from the provided lending protocol contract module — which contains LendFlow's core deposit-and-borrow pool together with a simplified price oracle it depends on — …
- Solidity
- Smart Contract Auditing
- Decentralized Finance
Open coursework - StrategyIntermediateNew
Competitive Strategy for a B2B SaaS Scale-Up Moving Upmarket
Your task is to develop a competitive strategy for TaskFlow's enterprise push. Analyze the competitive landscape, identify key differentiators, and propose a positioning strateg…
- Competitive Analysis
- Product Led Growth
- Enterprise Sales
Marketing Strategy - StrategyBeginnerNew
Design a Weekly Dynamic Pricing Strategy for GlowVienna
Design a weekly dynamic pricing strategy for GlowVienna's flagship serum that the team could realistically operate. Ground your work in the three materials provided: the histori…
- Pricing Strategy
- Demand Forecasting
- Data Analysis
Open coursework - DesignFoundationalNew
Smart Street Lighting for Sustainable City District
Your task is to design a smart street lighting system for a 10-block area in Freiburg's city center. Use PIR motion sensors and ambient light sensors to detect pedestrians and v…
- Iot Architecture
- Sensor Integration
- Mesh Networks
Open coursework Practice your coursework on real scenarios.
Every challenge is shaped from real-world context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- StrategyIntermediateNew
Rebranding a B2B SaaS Scale-up for Global Expansion
As a marketing analyst, you must recommend whether TaskFlow should use a single global brand or adapt its brand name, logo, and messaging for key markets (Germany, Japan, Brazil…
- Brand Strategy
- Cross Cultural B2B Marketing
- Positioning
Open coursework - StrategyBeginnerNew
SEO Growth Strategy for GlowSeoul Skincare Brand
Using the GlowSeoul brand brief, the baseline web analytics readout, the starter keyword dataset, and the competitor snapshot (all provided), design an SEO strategy that raises …
- SEO
- Keyword Research
- Content Strategy
Open coursework - DesignBeginnerNew
Designing a Digital Platform for Local Artisans in Nairobi
Your task is to design a digital platform business model for CraftConnect. You must define the value proposition for artisans and buyers, propose a revenue model (e.g., commissi…
- Platform Business Models
- Value Proposition Design
- User Experience Design
Digital Business Models - StrategySeniorNew
Brand Crisis Simulation for a Global Food Company
You are the global brand crisis response team for TasteWorld. Your task is to produce a crisis management plan within 48 hours (simulated). Constraints: you cannot confirm the c…
- Crisis Management
- Brand Equity
- Stakeholder Communication
Global Brand Management - Browse challenges
Explore role
Product Manager
Ship product that solves real user problems. Combine user research, prototyping, and stakeholder alignment to turn ambiguous briefs into measurable wins — the role at the centre of modern software teams.
- ResearchIntermediateNew
Observational Research for a Quick-Service Restaurant Chain
Your task is to design an observational research study for BiteBox. Define key metrics (e.g., order time, wait time, accuracy). Observe a BiteBox drive-thru for 2 hours during p…
- Observational Research
- Time Motion Study
- Customer Journey Mapping
Marketing Research - ResearchSeniorNew
Neuromarketing Audit for a Sustainable Fashion Retailer
Your team will design and simulate a neuromarketing experiment. First, propose two alternative store layouts (e.g., circular vs. grid) and two website homepage designs (e.g., he…
- Neuromarketing
- Experimental Design
- Eye Tracking Analysis
Consumer Behavior - StrategyBeginnerNew
Launch Plan for GlowSF, a San Francisco Skincare Startup
Working only from the materials provided to you, build a six-month launch plan for GlowSF. Start with the GlowSF Founder Dossier to anchor the budget, product line, and constrai…
- Market Segmentation
- Targeting
- Positioning
Open coursework - ResearchFoundationalNew
Diagnose GreenBite's Plant-Based Chicken Launch Readiness
Work only from the four items in the provided materials: the GreenBite launch-readiness case file, the draft consumer survey instrument left by the previous analyst, the nationa…
- Survey Design
- Data Analysis
- Consumer Behavior
Open coursework Build a verifiable portfolio.
Submissions become evidence. Reviewers with shipping experience score against a rubric; the result becomes a credential anyone can verify.
Why Ewance
- AnalysisBeginnerNew
Customer Lifetime Value Model for SaaS Scale-up
You are provided with a dataset of 5,000 customers with features: acquisition channel, monthly spend, tenure, number of support tickets, product usage metrics, and churn flag. Y…
- Customer Lifetime Value
- Predictive Modeling
- Customer Segmentation
Open coursework - AnalysisBeginnerNew
Requirements Elicitation for a Sustainable Fashion Platform
Conduct stakeholder interviews (simulated via provided personas) and create a requirements specification. Include functional and non-functional requirements, user stories, accep…
- Requirements Elicitation
- User Stories
- Acceptance Criteria
Software Engineering and Quality Assurance - StrategyIntermediateNew
Designing a Service Cloud Strategy for a Renewable Energy Company
You are a Salesforce consultant leading a team of 3 students. Your task is to deliver a Service Cloud blueprint for SunGrid Energy. The solution must include case routing rules,…
- Service Cloud
- Case Management
- Knowledge Base
Salesforce and CRM Platforms - StrategySeniorNew
Digital Transformation for a Traditional Swiss Watchmaker
You are a digital transformation lead at Horloge Suisse. Your task is to propose a digital platform strategy that enhances customer engagement and opens new revenue streams. Con…
- Digital Transformation
- Platform Ecosystems
- Blockchain
Digital Strategy and Platforms - StrategyIntermediateNew
Investigate FlowSync's Path from Self-Serve to Enterprise Sales
Treat this as a field investigation, not a desk opinion. First, study the publicly observable evidence: the live pricing and packaging pages listed in 'provided_materials' show …
- Product Led Growth
- Enterprise Sales
- Pricing Strategy
Open coursework - ResearchBeginnerNew
Qualitative Research for a SaaS Scale-Up's Enterprise Pivot
Your task is to design a qualitative research study for TaskFlow. Define the research questions, select a sample of 5-7 enterprise buyers (use personas provided), and create an …
- Qualitative Research
- Interview Design
- Thematic Analysis
Open coursework - StrategyFoundationalNew
Restructure GreenMart's Store Sales Force to Lift Upselling
Using the provided transaction-level sales export, the staff roster and turnover record, and the store-visit field notes, build a sales force restructuring plan for GreenMart's …
- Sales Force Analysis
- Incentive Design
- Training Program Design
Open coursework - StrategyBeginnerNew
Design a Hybrid Sales Strategy for GlowUp Naturals
Design a six-month sales strategy that takes GlowUp Naturals from selling only direct-to-consumer to a blended model adding retail partnerships and business-to-business corporat…
- Sales Planning
- Negotiation
- CRM
Open coursework - DesignFoundationalNew
Digital Transformation for a Legacy Luxury Hotel
Design a digital strategy for the hotel's guest experience. Constraints: no changes to the physical property; budget of €500,000; must integrate with existing PMS. Success means…
- Customer Journey Mapping
- Digital Strategy
- Luxury Service Design
Luxury Brand Management - StrategyBeginnerNew
Align IT With Growth at a Direct-to-Consumer Cosmetics Startup
Using the company dossier, the operational friction log, and the strategic alignment model primer provided to you, assess how well GlowUp's current technology supports its busin…
- It Alignment
- Strategic Planning
- Business Process Analysis
Open coursework - AnalysisSeniorNew
Social Listening for a B2B SaaS Brand Reputation
Your task is to perform a social listening analysis for CloudSync over the past 3 months. Constraints: use only free or trial versions of tools (e.g., Brandwatch, Talkwalker, or…
- Social Listening
- Sentiment Analysis
- Reputation Management
Social Media Marketing - AnalysisBeginnerNew
Digital Banking App Feature Prioritization
You are part of the product team. Analyze the neobank's user transaction data (anonymized CSV provided), conduct a competitive analysis of similar features at eToro, Lemonade, a…
- Product Analysis
- Data Analysis
- Competitive Analysis
Fintech and Digital Finance
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
Industry teams behind a decade of practitioner briefs
Hiring from this pool?
Sponsor a challenge and meet candidates through actual work.
Industry teams can shape briefs around the skills they hire for, then evaluate students on rubric-scored deliverables — not resumes.