Business & Management
Marketing Challenges
Real marketing projects on Ewance — research a market, shape positioning and campaigns, and defend the metrics the way a working marketer does. Solve them to build a portfolio of verified, recruiter-checkable proof you can do the work — not just describe it.
Recommended challenges
- StrategyIntermediateNew
Investigate FlowSync's Path from Self-Serve to Enterprise Sales
Treat this as a field investigation, not a desk opinion. First, study the publicly observable evidence: the live pricing and packaging pages listed in 'provided_materials' show …
- Product Led Growth
- Enterprise Sales
- Pricing Strategy
Open coursework - DesignFoundationalNew
Smart Street Lighting for Sustainable City District
Your task is to design a smart street lighting system for a 10-block area in Freiburg's city center. Use PIR motion sensors and ambient light sensors to detect pedestrians and v…
- Iot Architecture
- Sensor Integration
- Mesh Networks
Open coursework - StrategyBeginnerNew
Rebranding a Legacy German Brewery
You are a brand consultant hired by Alte Eiche. Your task is to analyze the current brand equity, propose a new brand architecture (e.g., sub-brands or endorsed brands), and des…
- Brand Audit
- Positioning
- Brand Architecture
Open coursework - ResearchSeniorNew
Buying Behavior Analysis for a Dutch Sustainable Packaging Startup
Your task is to investigate the B2B buying process for sustainable packaging. You will design a semi-structured interview guide based on the buying center framework. Recruit and…
- B2B Marketing
- Buying Behavior
- Qualitative Research
Business-to-Business Marketing Practice your coursework on real scenarios.
Every challenge is shaped from real-world context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- AnalysisBeginnerNew
COBIT Alignment for a Singapore D2C Cosmetics Startup
You are a junior IT governance consultant hired by the startup. Conduct a gap analysis using COBIT 2019, identify 5 key governance processes to implement in the next 6 months, a…
- It Governance
- Cobit 2019
- Gap Analysis
IT Governance and Security - StrategyBeginnerNew
Design a Weekly Dynamic Pricing Strategy for GlowVienna
Design a weekly dynamic pricing strategy for GlowVienna's flagship serum that the team could realistically operate. Ground your work in the three materials provided: the histori…
- Pricing Strategy
- Demand Forecasting
- Data Analysis
Open coursework - DesignBeginnerNew
SAP HCM Implementation for a 40-Person SaaS Scale-Up
Your challenge is to configure SAP SuccessFactors Employee Central for Cloudlytics. You will define organizational structure, position management, and employee master data. Then…
- SAP Successfactors
- Hcm
- Business Process Design
ERP Systems (SAP and Microsoft Dynamics) - DesignBeginnerNew
Design a Farm-to-Garment Traceability System for GreenWeave Cotton
Working only from the materials provided, build a feasible traceability design for GreenWeave. Read the batch case file (M1) to trace how one organic cotton lot moved through fa…
- Blockchain
- Supply Chain
- Tokenization
Open coursework - Browse challenges
Explore role
Product Manager
Ship product that solves real user problems. Combine user research, prototyping, and stakeholder alignment to turn ambiguous briefs into measurable wins — the role at the centre of modern software teams.
- StrategyFoundationalNew
Restructure GreenMart's Store Sales Force to Lift Upselling
Using the provided transaction-level sales export, the staff roster and turnover record, and the store-visit field notes, build a sales force restructuring plan for GreenMart's …
- Sales Force Analysis
- Incentive Design
- Training Program Design
Open coursework - CodeBeginnerNew
Responsive Web Redesign for SaaS Scale-up
You are to redesign the TaskFlow website's homepage, pricing page, and a new 'Enterprise' landing page. The redesign must be responsive (mobile-first) and built with HTML/CSS/JS…
- Html
- Css
- Javascript
Web and Mobile Application Development - ResearchIntermediateNew
Conjoint Analysis for Sustainable Fashion Brand
You will design a choice-based conjoint (CBC) survey with 4 attributes (price, material, color options, warranty) each with 3-4 levels. You must collect responses from at least …
- Conjoint Analysis
- Survey Design
- Multinomial Logit
Marketing Analytics - StrategyBeginnerNew
Rebuild Rheinische Post's Digital Revenue Model in 12 Months
Using only the de-identified internal record (rp-case-file) and the monthly audience-and-revenue history (rp-metrics), map Rheinische Post's current business model on a Business…
- Business Model Canvas
- Digital Transformation
- Value Proposition Design
Open coursework Build a verifiable portfolio.
Submissions become evidence. Reviewers with shipping experience score against a rubric; the result becomes a credential anyone can verify.
Why Ewance
- DesignBeginnerNew
Design EcoRide+, a Smart Subscription Service for Tokyo Micro-Mobility
Design the EcoRide+ premium subscription service and present it as a complete proposal the founding team can act on. Ground every decision in the materials you are given: the Ec…
- Service Design
- Customer Journey Mapping
- Service Blueprint
Open coursework - StrategyBeginnerNew
Align IT With Growth at a Direct-to-Consumer Cosmetics Startup
Using the company dossier, the operational friction log, and the strategic alignment model primer provided to you, assess how well GlowUp's current technology supports its busin…
- It Alignment
- Strategic Planning
- Business Process Analysis
Open coursework - StrategyIntermediateNew
Designing a Service Cloud Strategy for a Renewable Energy Company
You are a Salesforce consultant leading a team of 3 students. Your task is to deliver a Service Cloud blueprint for SunGrid Energy. The solution must include case routing rules,…
- Service Cloud
- Case Management
- Knowledge Base
Salesforce and CRM Platforms - StrategySeniorNew
Digital Transformation for a Traditional Swiss Watchmaker
You are a digital transformation lead at Horloge Suisse. Your task is to propose a digital platform strategy that enhances customer engagement and opens new revenue streams. Con…
- Digital Transformation
- Platform Ecosystems
- Blockchain
Digital Strategy and Platforms - AnalysisFoundationalNew
Optimize Ad Spend for Munich D2C Cosmetics Brand
You are given a CSV dataset with 10,000 rows of ad performance data including date, campaign, audience segment, creative type, impressions, clicks, conversions, and spend. Your …
- A B Testing
- Regression Analysis
- Data Cleaning
Marketing Analytics - StrategyIntermediateNew
Enterprise Sales Enablement for a PLG SaaS Scale-up
Your team is tasked with creating a sales enablement playbook for TaskFlow's transition to enterprise sales. Analyze the enterprise buying journey (e.g., roles, pain points, inf…
- Buyer Persona Development
- B2B Marketing
- Sales Enablement
Consumer Behavior - StrategyBeginnerNew
Launch Plan for a Munich Vegan Skincare Brand in Germany
Working from the provided client brief and the synthetic German natural-skincare market dataset, build a complete twelve-month go-to-market plan for the Zero-Waste Serum line. Y…
- Go To Market Strategy
- Customer Segmentation
- Brand Positioning
Open coursework - StrategyIntermediateNew
Design a Service Transition Framework for an Enterprise-Bound SaaS Scale-Up
Using the company profile and the engineering operations snapshot provided to you, design a service transition framework that the team could adopt in its next quarter. Reference…
- Itil
- Change Management
- Release Management
Open coursework - AnalysisIntermediateNew
Channel Partner Program for a Munich Industrial Sensor Manufacturer
Your task is to create a new channel partner program. You will analyze sales data from the past 2 years (provided in a CSV with 10,000 transactions) to identify top-performing p…
- B2B Marketing
- Channel Management
- Data Analysis
Business-to-Business Marketing - StrategyIntermediateNew
B2B SaaS PLG to Enterprise Transition Campaign
You are a junior marketing strategist at TaskFlow. Develop a communication plan that includes content marketing, targeted ads, and sales enablement materials. Success is measure…
- Brand Repositioning
- Content Marketing
- Sales Enablement
Marketing Communication and Advertising - ResearchIntermediateNew
Observational Research for a Quick-Service Restaurant Chain
Your task is to design an observational research study for BiteBox. Define key metrics (e.g., order time, wait time, accuracy). Observe a BiteBox drive-thru for 2 hours during p…
- Observational Research
- Time Motion Study
- Customer Journey Mapping
Marketing Research - StrategyIntermediateNew
Brand Repositioning for a Legacy Fashion Retailer
Your task is to develop a brand repositioning strategy for Classic Threads. Conduct a brand audit, analyze consumer perceptions, and define a new brand identity. Propose a marke…
- Brand Audit
- Consumer Insights
- Brand Positioning
Marketing Strategy
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
Industry teams behind a decade of practitioner briefs
Hiring from this pool?
Sponsor a challenge and meet candidates through actual work.
Industry teams can shape briefs around the skills they hire for, then evaluate students on rubric-scored deliverables — not resumes.