Business & Management
Marketing Challenges
Real marketing projects on Ewance — research a market, shape positioning and campaigns, and defend the metrics the way a working marketer does. Solve them to build a portfolio of verified, recruiter-checkable proof you can do the work — not just describe it.
Recommended challenges
- ResearchSeniorNew
Buying Behavior Analysis for a Dutch Sustainable Packaging Startup
Your task is to investigate the B2B buying process for sustainable packaging. You will design a semi-structured interview guide based on the buying center framework. Recruit and…
- B2B Marketing
- Buying Behavior
- Qualitative Research
Business-to-Business Marketing - DesignFoundationalNew
Launching a Sustainable Fashion Line with Influencer Marketing
Develop a complete influencer marketing plan: identify influencer tiers (macro, micro, nano), create a brief for influencers, propose a content strategy, and set KPIs. Include a…
- Influencer Marketing
- Campaign Planning
- Budgeting
Open coursework - StrategyBeginnerNew
Key Account Strategy for a Dublin B2B SaaS Scale-up
Your task is to develop a comprehensive key account strategy. You will analyze the company's current PLG strengths and identify gaps for enterprise sales. Define a scoring syste…
- B2B Marketing
- Key Account Management
- Market Segmentation
Business-to-Business Marketing - StrategyBeginnerNew
Rebranding a Legacy German Brewery
You are a brand consultant hired by Alte Eiche. Your task is to analyze the current brand equity, propose a new brand architecture (e.g., sub-brands or endorsed brands), and des…
- Brand Audit
- Positioning
- Brand Architecture
Open coursework Practice your coursework on real scenarios.
Every challenge is shaped from real-world context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- StrategyIntermediateNew
Rebranding a B2B SaaS Scale-up for Global Expansion
As a marketing analyst, you must recommend whether TaskFlow should use a single global brand or adapt its brand name, logo, and messaging for key markets (Germany, Japan, Brazil…
- Brand Strategy
- Cross Cultural B2B Marketing
- Positioning
Open coursework - ResearchFoundationalNew
Diagnose GreenBite's Plant-Based Chicken Launch Readiness
Work only from the four items in the provided materials: the GreenBite launch-readiness case file, the draft consumer survey instrument left by the previous analyst, the nationa…
- Survey Design
- Data Analysis
- Consumer Behavior
Open coursework - StrategyIntermediateNew
Rebranding a Dubai D2C Cosmetics Brand for China
You are a brand consultant hired by GlowDubai. Your task is to create a comprehensive global brand strategy for entering China. Constraints: budget of AED 2M for the first year,…
- Global Branding
- Market Entry Strategy
- Cross Cultural Marketing
Open coursework - AnalysisBeginnerNew
Brand Alliance Strategy for a Sustainable Fashion Startup
You are a brand strategy analyst for EcoThreads. Your task is to recommend a brand alliance partner and propose a co-branding campaign. Constraints: budget of €200k for the camp…
- Brand Alliances
- Co Branding
- Brand Equity Measurement
Open coursework - Browse challenges
Explore role
Product Manager
Ship product that solves real user problems. Combine user research, prototyping, and stakeholder alignment to turn ambiguous briefs into measurable wins — the role at the centre of modern software teams.
- StrategyBeginnerNew
Design a Weekly Dynamic Pricing Strategy for GlowVienna
Design a weekly dynamic pricing strategy for GlowVienna's flagship serum that the team could realistically operate. Ground your work in the three materials provided: the histori…
- Pricing Strategy
- Demand Forecasting
- Data Analysis
Open coursework - StrategyBeginnerNew
Migrate Glow Naturals to Dynamics 365 Business Central
Your analysis task is to turn the documented situation in the 'Glow Naturals current-state file' (CASE-001) into a defensible migration blueprint, using the legacy data sample i…
- Microsoft Dynamics 365
- Business Process Mapping
- Data Migration
Open coursework - StrategyBeginnerNew
Launch GlowSF Skincare in Tokyo: A Market-Entry Judgment
Working only from the four provided materials, produce a market-entry recommendation for GlowSF's Tokyo launch. Examine the GlowSF company file to fix the brand identity, produc…
- Cross Cultural Analysis
- Market Entry Strategy
- Marketing Mix Adaptation
Open coursework - StrategyFoundationalNew
Restructure GreenMart's Store Sales Force to Lift Upselling
Using the provided transaction-level sales export, the staff roster and turnover record, and the store-visit field notes, build a sales force restructuring plan for GreenMart's …
- Sales Force Analysis
- Incentive Design
- Training Program Design
Open coursework Build a verifiable portfolio.
Submissions become evidence. Reviewers with shipping experience score against a rubric; the result becomes a credential anyone can verify.
Why Ewance
- ResearchIntermediateNew
Field Study: Launching EcoThreads' Reclaimed Line on Social
Investigate how sustainable fashion brands genuinely engage Gen Z on Instagram and TikTok, then design EcoThreads' four-week launch for the Reclaimed line. Ground every recommen…
- Social Media Marketing
- Content Creation
- Influencer Marketing
Open coursework - DesignBeginnerNew
Design a Farm-to-Garment Traceability System for GreenWeave Cotton
Working only from the materials provided, build a feasible traceability design for GreenWeave. Read the batch case file (M1) to trace how one organic cotton lot moved through fa…
- Blockchain
- Supply Chain
- Tokenization
Open coursework - AnalysisSeniorNew
Audit a Decentralized Lending Protocol for Smart Contract Vulnerabilities
Working only from the provided lending protocol contract module — which contains LendFlow's core deposit-and-borrow pool together with a simplified price oracle it depends on — …
- Solidity
- Smart Contract Auditing
- Decentralized Finance
Open coursework - DesignFoundationalNew
Digital Transformation for a Legacy Luxury Hotel
Design a digital strategy for the hotel's guest experience. Constraints: no changes to the physical property; budget of €500,000; must integrate with existing PMS. Success means…
- Customer Journey Mapping
- Digital Strategy
- Luxury Service Design
Luxury Brand Management - StrategyBeginnerNew
Launch Campaign for Singapore D2C Cosmetics Brand
You are the marketing intern at GlowSG. Your task is to develop a comprehensive campaign plan including media mix, budget allocation, key messaging, and a timeline. Success mean…
- Integrated Marketing Communication
- Media Planning
- Budget Allocation
Open coursework - AnalysisIntermediateNew
Sales & Distribution Process Optimization for a Mid-Size Manufacturer
Your task is to audit PumpTech's SD processes (inquiry to cash) and design improvements. You will map the current process, identify root causes of delays (e.g., manual credit ch…
- SAP S4hana
- Sales And Distribution
- Business Process Reengineering
ERP Systems (SAP and Microsoft Dynamics) - StrategyIntermediateNew
Investigate FlowSync's Path from Self-Serve to Enterprise Sales
Treat this as a field investigation, not a desk opinion. First, study the publicly observable evidence: the live pricing and packaging pages listed in 'provided_materials' show …
- Product Led Growth
- Enterprise Sales
- Pricing Strategy
Open coursework - ResearchFoundationalNew
Optimizing Survey Design for a São Paulo D2C Cosmetics Brand
Your task is to design a complete survey research plan for Glow SP. Define the target population, sampling frame, and sample size. Create a 15-question survey (mix of closed and…
- Survey Design
- Sampling
- Questionnaire Construction
Open coursework - DesignIntermediateNew
Security Policy Overhaul for a 40-Person SaaS Scale-Up
You are the new IT security manager. Review current policies (provided in a brief), identify gaps against SOC 2 trust service criteria, and produce a new set of 5 core policies …
- Security Policy Development
- Soc 2 Compliance
- Vendor Risk Management
Open coursework - StrategyIntermediateNew
Launch a Recycled-Activewear Micro-Influencer Campaign on £10K
Using the client case file (which describes the brand, its values, the product line, the budget, and the unit economics such as average order value and gross margin) and the can…
- Influencer Selection
- Campaign Briefing
- Negotiation
Open coursework - ResearchIntermediateNew
Observational Research for a Quick-Service Restaurant Chain
Your task is to design an observational research study for BiteBox. Define key metrics (e.g., order time, wait time, accuracy). Observe a BiteBox drive-thru for 2 hours during p…
- Observational Research
- Time Motion Study
- Customer Journey Mapping
Marketing Research - AnalysisSeniorNew
Data Protection Impact Assessment for a Fintech App
You are the data protection officer (DPO) for the fintech. Perform a DPIA for the new AI-driven loan feature, following ICO guidelines. Identify at least 5 key risks, rate them …
- GDPR Compliance
- Data Protection Impact Assessment
- Risk Management
IT Governance and Security
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
Industry teams behind a decade of practitioner briefs
Hiring from this pool?
Sponsor a challenge and meet candidates through actual work.
Industry teams can shape briefs around the skills they hire for, then evaluate students on rubric-scored deliverables — not resumes.