Business
Marketing & Brand Challenges
Marketing & Brand challenges put you inside the work of building demand and shaping how a brand is seen. You'll develop skills in Brand Positioning, Audience Segmentation and Audience Personas, Content Marketing and SEO, and shape launches with Go-to-Market Strategy and the Marketing Mix (4 Ps).
From there you'll handle the harder edges — Attribution modeling, CAC/LTV unit economics, Pricing strategy & elasticity, and Marketing Mix Modeling — running A/B testing & experimentation in Google Analytics 4 and producing creative with AI image generation the way modern marketing teams do. Each challenge you solve earns a verified credential you can share with recruiters.
- AnalysisBeginnerNew
Pricing Strategy for a Copenhagen D2C Cosmetics Startup
Your task is to design a pricing strategy for GlowCopenhagen's vitamin C serum. You have access to a dataset of competitor prices, customer purchase history, and a survey on wil…
- Game Theory
- Pricing Strategy & Elasticity
- Market Analysis
Industrial Economics and Game Theory - ResearchIntermediateNew
Conjoint Analysis for Sustainable Fashion Brand
You will design a choice-based conjoint (CBC) survey with 4 attributes (price, material, color options, warranty) each with 3-4 levels. You must collect responses from at least …
- Conjoint Analysis
- Survey Design
- Multinomial Logit
Marketing Analytics - CodeIntermediateNew
Fine-Tune a Diffusion Model for an E-commerce Product Studio
You receive 1,200 curated product + lifestyle images across 6 product categories, a brand-style guide, and the company's current studio cost per image (around EUR 18). Fine-tune…
- Diffusion Models
- Stable Diffusion
- Dreambooth
Generative AI - AnalysisBeginnerNew
CVP Analysis for a 40-Person SaaS Scale-Up
You are a financial analyst at CloudFlow. Given current PLG pricing (€50/user/month, 10,000 users) and cost structure (€200K fixed, €10/user variable), plus planned enterprise t…
- Cvp Analysis
- Break Even Analysis
- Pricing Strategy & Elasticity
Management and Cost Accounting Develop in-demand professional skills.
Each challenge names the skills it strengthens. Over time, your profile fills with the competences a hiring manager would actually look for.
Why Ewance
- DesignBeginnerNew
Pricing Optimization for a Sustainable Fashion Brand
You are provided with historical sales data for similar products, including price, quantity sold, and cost. For each new product, you have estimated demand curves (linear or con…
- Spreadsheet Modeling
- Vba Programming
- Optimization
Spreadsheet Modeling and VBA - StrategyBeginnerNew
SEO Strategy for a Seoul D2C Cosmetics Brand
Your task is to create a comprehensive SEO strategy for GlowSeoul. Conduct keyword research using tools like Google Keyword Planner, analyze competitors, and propose on-page opt…
- SEO
- Keyword Research
- Content Strategy
Digital Marketing - StrategyBeginnerNew
Revitalizing a Legacy Brand for Gen Z
Develop a comprehensive marketing strategy including STP analysis, a refreshed marketing mix, and a customer lifetime value model. Deliver a 10-slide deck with key recommendatio…
- Strategic Marketing
- Segmentation Targeting Positioning
- Marketing Mix (4 Ps)
Marketing Management - StrategyIntermediateNew
Pricing Strategy for a B2B SaaS Scale-Up
Your task is to develop a new pricing strategy for TaskFlow as they pivot to enterprise. You have 2 weeks. Constraints: no price increase for existing SMB customers for 6 months…
- Pricing Strategy & Elasticity
- Customer Segmentation
- Competitive Analysis
Strategy (MBA) - Browse challenges
Explore role
Strategy Analyst
Frame the business question, model the options, build the recommendation. From market sizing to competitive analysis, this role is where strategy consulting meets in-house decision-making.
- StrategyBeginnerNew
Competitive Strategy for a B2B SaaS Scale-Up Entering Enterprise
As a product strategist, analyze TaskFlow's competitive position in the enterprise project management space. Use competitor profiling and game theory to anticipate competitor re…
- Competitor Analysis
- Game Theory
- Go To Market Strategy
Competitive and Competitor Analysis - DesignBeginnerNew
Launching a D2C Subscription for a Cosmetics Brand
Your task is to develop a complete subscription product concept and launch strategy. You must define 2-3 subscription tiers (e.g., monthly, quarterly), select product combinatio…
- Product Design
- Pricing Strategy & Elasticity
- Customer Journey Mapping
Product Management - DesignBeginnerNew
From PLG to Enterprise: SaaS Scale-Up Pricing
You are a product manager at TaskFlow. Your task is to propose a new pricing and packaging strategy that includes enterprise tiers, add-ons, and a sales-assisted model. Constrai…
- Pricing Strategy & Elasticity
- Packaging Design
- Product Led Growth
Business Model Innovation - AnalysisIntermediateNew
Pricing Strategy for a B2B SaaS Scale-Up
Your task is to analyze TaskFlow's current pricing, customer segments, and willingness to pay, then propose a tiered pricing model with clear feature differentiation. Constraint…
- Pricing Strategy & Elasticity
- Segmentation
- Financial Analysis
Management Consulting Get recognized by recruiters and employers.
Credentials are blockchain-anchored via LearnCoin — tamper-evident, portable, link-shareable on LinkedIn and beyond.
Why Ewance
- StrategySeniorNew
Value Creation Plan for a SaaS Scale-Up
Develop a 100-day value creation plan: analyze current sales funnel, pricing tiers, and customer segments. Propose changes to sales compensation, product packaging, and customer…
- Value Creation
- Saas Metrics
- Pricing Strategy & Elasticity
Private Equity - StrategyIntermediateNew
Rebranding for a 40-Person SaaS Scale-Up Moving from PLG to Enterprise
Your team must develop a rebranding strategy for TaskFlow. This includes a new brand identity (name, logo, messaging), a revised pricing model, and a sales enablement plan. Cons…
- Brand Strategy
- Positioning
- Pricing Strategy & Elasticity
Marketing Principles - DesignFoundationalNew
Digital Transformation for a Legacy Luxury Hotel
Design a digital strategy for the hotel's guest experience. Constraints: no changes to the physical property; budget of €500,000; must integrate with existing PMS. Success means…
- Customer Journey Mapping
- Digital Strategy
- Service Design
Luxury Brand Management - StrategyIntermediateNew
B2B SaaS PLG to Enterprise Transition Campaign
You are a junior marketing strategist at TaskFlow. Develop a communication plan that includes content marketing, targeted ads, and sales enablement materials. Success is measure…
- Brand Repositioning
- Content Marketing
- Sales Enablement
Marketing Communication and Advertising - AnalysisBeginnerNew
Pricing Strategy for a Toronto D2C Cosmetics Startup
Your task is to develop a pricing strategy for GlowToronto's core product line (serums and moisturizers). Constraints: no price increase above 20% of current average; must consi…
- Pricing Strategy & Elasticity
- Customer Segmentation
- Competitive Analysis
Managerial Economics - DesignBeginnerNew
Design the Onboarding for a Consumer-AI Copilot App
You receive: current funnel analytics (1M trial sign-ups over the last 90 days, current activation rate, current D1/D7/D30 retention), a competitor teardown deck, and the founde…
- Product Design
- User Onboarding
- A/B Testing & Experimentation
AI for Business and AI Product Management - StrategyBeginnerNew
Go-to-Market Strategy for Dublin D2C Cosmetics Brand
Your task is to develop a comprehensive go-to-market strategy for GlowDublin's entry into the UK. You have 4 weeks to complete this analysis. Constraints: no physical retail sto…
- Market Analysis
- Competitive Analysis
- Go To Market Strategy
Strategy (MBA) - StrategyIntermediateNew
Market Entry Strategy for a SaaS Scale-Up in Southeast Asia
You are a strategy consultant for TaskFlow. Analyze the competitive landscape in Indonesia and Vietnam, focusing on pricing, product differentiation, and potential reactions fro…
- Game Theory
- Market Entry
- Competitive Analysis
Microeconomics - StrategyIntermediateNew
Revitalize a Heritage Swiss Watch Brand
Your task is to create a 3-year brand revitalization plan. Constraints: no price reduction below CHF 2,000; must maintain Swiss-made certification; budget of CHF 5 million for m…
- Brand Positioning
- Luxury Marketing Mix
- Consumer Insights
Luxury Brand Management - StrategyIntermediateNew
Brand Repositioning for a Legacy Fashion Retailer
Your task is to develop a brand repositioning strategy for Classic Threads. Conduct a brand audit, analyze consumer perceptions, and define a new brand identity. Propose a marke…
- Brand Audit
- Consumer Insights
- Brand Positioning
Marketing Strategy - StrategyBeginnerNew
Build a Pricing-and-Packaging Proposal for a Developer-Tools Startup
Analyze the current 80 customers (anonymized export provided: usage by metric, plan, MRR, churn risk). Pick a value-metric tied to customer-visible value (likely: monitored serv…
- Pricing Strategy & Elasticity
- Model Packaging
- Three Statement Modeling
Product Management for Software Engineers - StrategyIntermediateNew
Pricing a Public Good: City Bike-Sharing System
You are to recommend a pricing structure (subscription, per-ride, or hybrid) and specific price points. Consider that the system is a quasi-public good: non-rival but excludable…
- Public Goods
- Pricing Strategy & Elasticity
- Cost Benefit Analysis
Public Economics and Policy
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
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