Business
Marketing & Brand Challenges
Marketing & Brand challenges put you inside the work of building demand and shaping how a brand is seen. You'll develop skills in Brand Positioning, Audience Segmentation and Audience Personas, Content Marketing and SEO, and shape launches with Go-to-Market Strategy and the Marketing Mix (4 Ps).
From there you'll handle the harder edges — Attribution modeling, CAC/LTV unit economics, Pricing strategy & elasticity, and Marketing Mix Modeling — running A/B testing & experimentation in Google Analytics 4 and producing creative with AI image generation the way modern marketing teams do. Each challenge you solve earns a verified credential you can share with recruiters.
- AnalysisIntermediateNew
Go-to-Market Strategy for a B2B SaaS Scale-up
You are a strategy consultant for TaskFlow. The company currently has 2000 self-serve customers (average $500/yr) and wants to target enterprise accounts (average $50k/yr). You …
- Decision Analysis
- Value Of Information
- Monte Carlo Simulation
Decision Analysis under Uncertainty - DesignBeginnerNew
Design the Onboarding for a Consumer-AI Copilot App
You receive: current funnel analytics (1M trial sign-ups over the last 90 days, current activation rate, current D1/D7/D30 retention), a competitor teardown deck, and the founde…
- Product Design
- User Onboarding
- Experimentation
Open coursework - StrategyBeginnerNew
Redesign TaskFlow's Pricing to Win Enterprise Customers
Using the company brief, the current-accounts dataset, and the enterprise-requirements brief provided, design a new pricing-and-packaging strategy for TaskFlow that adds enterpr…
- Pricing Strategy
- Packaging Design
- Product Led Growth
Open coursework - StrategyBeginnerNew
UK Market Entry Strategy for GlowDublin Cosmetics
Develop a complete go-to-market strategy for GlowDublin's launch in the United Kingdom, working only from the materials you have been given: the GlowDublin company snapshot (its…
- Market Analysis
- Competitive Analysis
- Go To Market Strategy
Open coursework Develop in-demand professional skills.
Each challenge names the skills it strengthens. Over time, your profile fills with the competences a hiring manager would actually look for.
Why Ewance
- StrategyIntermediateNew
Competitive Strategy for a B2B SaaS Scale-Up Moving Upmarket
Your task is to develop a competitive strategy for TaskFlow's enterprise push. Analyze the competitive landscape, identify key differentiators, and propose a positioning strateg…
- Competitive Analysis
- Product Led Growth
- Enterprise Sales
Marketing Strategy - CodeIntermediateNew
Fine-Tune a Diffusion Model for an E-commerce Product Studio
You receive 1,200 curated product + lifestyle images across 6 product categories, a brand-style guide, and the company's current studio cost per image (around EUR 18). Fine-tune…
- Diffusion Models
- Stable Diffusion
- Dreambooth
Open coursework - StrategyBeginnerNew
Launch a Direct-to-Consumer Subscription Box for a Skincare Brand
Using the twelve-month order-history dataset, derive which products repeat buyers actually return for and what each item costs versus what it sells for, so your curation and mar…
- Product Design
- Pricing Strategy
- Customer Journey Mapping
Open coursework - ResearchSeniorNew
Buying Behavior Analysis for a Dutch Sustainable Packaging Startup
Your task is to investigate the B2B buying process for sustainable packaging. You will design a semi-structured interview guide based on the buying center framework. Recruit and…
- B2B Marketing
- Buying Behavior
- Qualitative Research
Business-to-Business Marketing - Browse challenges
Explore role
Strategy Analyst
Frame the business question, model the options, build the recommendation. From market sizing to competitive analysis, this role is where strategy consulting meets in-house decision-making.
- StrategyBeginnerNew
Plan TaskFlow's Enterprise Entry Against Established Rivals
Working from the TaskFlow company dossier, the enterprise win/loss deal records, and the competitor intelligence pack provided to you, build a strategy for entering the enterpri…
- Competitor Analysis
- Game Theory
- Go To Market Strategy
Open coursework - AnalysisBeginnerNew
Field Pricing Investigation for Glow Dublin's Vitamin C Serum
Treat this as a pricing investigation with two evidence sources and nothing else. First, work the company's own history: from the 'sales-history' dataset, estimate the price ela…
- Demand Elasticity
- Cost Analysis
- Pricing Strategy
Open coursework - DesignBeginnerNew
Pricing Optimization for a Sustainable Fashion Brand
You are provided with historical sales data for similar products, including price, quantity sold, and cost. For each new product, you have estimated demand curves (linear or con…
- Excel Modeling
- Vba Programming
- Optimization
Spreadsheet Modeling and VBA - StrategyBeginnerNew
Reposition a 50-Year-Old German Gummy Maker for Gen Z
Using the four provided materials, develop a repositioning strategy and present it as a decision-ready package. Read the company case file to understand the heritage, portfolio,…
- Strategic Marketing
- Segmentation Targeting Positioning
- Marketing Mix
Open coursework Get recognized by recruiters and employers.
Credentials are blockchain-anchored via LearnCoin — tamper-evident, portable, link-shareable on LinkedIn and beyond.
Why Ewance
- StrategyBeginnerNew
Launch Plan for a Munich Vegan Skincare Brand in Germany
Working from the provided client brief and the synthetic German natural-skincare market dataset, build a complete twelve-month go-to-market plan for the Zero-Waste Serum line. Y…
- Go To Market Strategy
- Customer Segmentation
- Brand Positioning
Open coursework - StrategyIntermediateNew
Revitalize a Heritage Swiss Watch Brand
Your task is to create a 3-year brand revitalization plan. Constraints: no price reduction below CHF 2,000; must maintain Swiss-made certification; budget of CHF 5 million for m…
- Brand Positioning
- Luxury Marketing Mix
- Consumer Insights
Luxury Brand Management - ResearchIntermediateNew
Conjoint Analysis for Sustainable Fashion Brand
You will design a choice-based conjoint (CBC) survey with 4 attributes (price, material, color options, warranty) each with 3-4 levels. You must collect responses from at least …
- Conjoint Analysis
- Survey Design
- Multinomial Logit
Marketing Analytics - AnalysisBeginnerNew
Pricing Strategy for a Singapore D2C Cosmetics Brand
You are a decision analyst hired by Glow Singapore. The CEO wants to set the launch price for a new vitamin C serum. You have estimates of demand at three price points (S$25, S$…
- Decision Trees
- Sensitivity Analysis
- Expected Value
Open coursework - CodeSeniorNew
Train a GAN for Synthetic Defect Augmentation on a Factory Line
You receive a labeled defect dataset (12 defect types, ranging from 8 to 4,200 examples each), the production classifier, and a starter StyleGAN2-ADA codebase. Train a GAN per r…
- Gans
- Stylegan
- Data Augmentation
Open coursework - StrategyIntermediateNew
Design a Yield Management Framework for NordicStays
Design a yield management framework for NordicStays and present it as a proposal the executive team can act on. Work only from the three materials you are given: the historical …
- Yield Management
- Revenue Optimization
- Forecasting
Open coursework - StrategyBeginnerNew
Design a Weekly Dynamic Pricing Strategy for GlowVienna
Design a weekly dynamic pricing strategy for GlowVienna's flagship serum that the team could realistically operate. Ground your work in the three materials provided: the histori…
- Pricing Strategy
- Demand Forecasting
- Data Analysis
Open coursework - StrategyBeginnerNew
Growth Strategy for a London D2C Cosmetics Brand
Your task is to develop a 12-month retail expansion plan. Analyze the trade-offs between D2C and retail channels, assess the brand's readiness for B2B relationships, and propose…
- Market Analysis
- Financial Modeling
- Go To Market Strategy
Open coursework - StrategyIntermediateNew
Build an Enterprise Sales Playbook for a Product-Led SaaS Scale-up
Acting as TaskFlow's first enterprise marketing hire, write a complete enterprise sales playbook for a brand-new team of three sales representatives. Ground your ideal-customer …
- Sales Playbook
- Product Led Growth
- Enterprise Sales
Open coursework - StrategyIntermediateNew
Redesign TaskFlow's Pricing to Win Enterprise Without Losing Small Businesses
Working only from the materials provided to you — the customer accounts and usage dataset (taskflow-accounts-usage), the current pricing and packaging brief (taskflow-pricing-br…
- Pricing Strategy
- Segmentation
- Financial Analysis
Open coursework - StrategyIntermediateNew
Pricing a Public Good: City Bike-Sharing System
You are to recommend a pricing structure (subscription, per-ride, or hybrid) and specific price points. Consider that the system is a quasi-public good: non-rival but excludable…
- Public Goods
- Pricing Strategy
- Cost Benefit Analysis
Open coursework - StrategyIntermediateNew
Brand Repositioning for a Legacy Fashion Retailer
Your task is to develop a brand repositioning strategy for Classic Threads. Conduct a brand audit, analyze consumer perceptions, and define a new brand identity. Propose a marke…
- Brand Audit
- Consumer Insights
- Brand Positioning
Marketing Strategy
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
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