Business
Marketing & Brand Challenges
Marketing & Brand challenges put you inside the work of building demand and shaping how a brand is seen. You'll develop skills in Brand Positioning, Audience Segmentation and Audience Personas, Content Marketing and SEO, and shape launches with Go-to-Market Strategy and the Marketing Mix (4 Ps).
From there you'll handle the harder edges — Attribution modeling, CAC/LTV unit economics, Pricing strategy & elasticity, and Marketing Mix Modeling — running A/B testing & experimentation in Google Analytics 4 and producing creative with AI image generation the way modern marketing teams do. Each challenge you solve earns a verified credential you can share with recruiters.
- AnalysisBeginnerNew
Pricing Strategy for a Copenhagen D2C Cosmetics Startup
Your task is to design a pricing strategy for GlowCopenhagen's vitamin C serum. You have access to a dataset of competitor prices, customer purchase history, and a survey on wil…
- Game Theory
- Pricing Strategy
- Market Analysis
Industrial Economics and Game Theory - StrategyIntermediateNew
Scaling PLG to Enterprise: A 40-Person SaaS Scale-Up
You are a growth strategist at TaskFlow. Your task is to propose a strategy to acquire enterprise customers without alienating the existing PLG base. Constraints: limited sales …
- Product Led Growth
- Enterprise Sales
- Pricing Strategy
Digital Strategy and Platforms - StrategyBeginnerNew
Plan a Self-Improving Sales-Research Agent
Build the v0 agent: given a company URL, it gathers 5 fact bullets (recent news, headcount range, tech stack hints, hiring patterns, a recent leadership change) and drafts a 4-l…
- LLM Agents
- Agent Design
- Experimentation
AI Agents and LLM-Based Agents - DesignBeginnerNew
Launching a D2C Subscription for a Cosmetics Brand
Your task is to develop a complete subscription product concept and launch strategy. You must define 2-3 subscription tiers (e.g., monthly, quarterly), select product combinatio…
- Product Design
- Pricing Strategy
- Customer Journey Mapping
Product Management Develop in-demand professional skills.
Each challenge names the skills it strengthens. Over time, your profile fills with the competences a hiring manager would actually look for.
Why Ewance
- DesignFoundationalNew
Digital Transformation for a Legacy Luxury Hotel
Design a digital strategy for the hotel's guest experience. Constraints: no changes to the physical property; budget of €500,000; must integrate with existing PMS. Success means…
- Customer Journey Mapping
- Digital Strategy
- Luxury Service Design
Luxury Brand Management - StrategyIntermediateNew
Rebranding a Dubai D2C Cosmetics Brand for China
You are a brand consultant hired by GlowDubai. Your task is to create a comprehensive global brand strategy for entering China. Constraints: budget of AED 2M for the first year,…
- Global Branding
- Market Entry Strategy
- Cross Cultural Marketing
Global Brand Management - StrategySeniorNew
Value Creation Plan for a SaaS Scale-Up
Develop a 100-day value creation plan: analyze current sales funnel, pricing tiers, and customer segments. Propose changes to sales compensation, product packaging, and customer…
- Value Creation
- Saas Metrics
- Pricing Strategy
Private Equity - StrategyBeginnerNew
Go-to-Market Strategy for a Munich D2C Cosmetics Brand
As a marketing consultant for Glow Naturals, develop a comprehensive go-to-market strategy for their new 'Zero-Waste Serum' line. The budget is €500k for the first year. Success…
- Go To Market Strategy
- Customer Segmentation
- Brand Positioning
Marketing (MBA) - Browse challenges
Explore role
Strategy Analyst
Frame the business question, model the options, build the recommendation. From market sizing to competitive analysis, this role is where strategy consulting meets in-house decision-making.
- DesignBeginnerNew
Pricing Optimization for a Sustainable Fashion Brand
You are provided with historical sales data for similar products, including price, quantity sold, and cost. For each new product, you have estimated demand curves (linear or con…
- Excel Modeling
- Vba Programming
- Optimization
Spreadsheet Modeling and VBA - ResearchIntermediateNew
Conjoint Analysis for Sustainable Fashion Brand
You will design a choice-based conjoint (CBC) survey with 4 attributes (price, material, color options, warranty) each with 3-4 levels. You must collect responses from at least …
- Conjoint Analysis
- Survey Design
- Multinomial Logit
Marketing Analytics - DesignBeginnerNew
Design the Onboarding for a Consumer-AI Copilot App
You receive: current funnel analytics (1M trial sign-ups over the last 90 days, current activation rate, current D1/D7/D30 retention), a competitor teardown deck, and the founde…
- Product Design
- User Onboarding
- Experimentation
AI for Business and AI Product Management - StrategyBeginnerNew
Go-to-Market Strategy for a San Francisco D2C Cosmetics Brand
Your task is to develop a go-to-market strategy for GlowSF. Conduct a market analysis of the D2C cosmetics landscape in San Francisco, Los Angeles, and New York. Define a unique…
- Market Analysis
- Brand Positioning
- Go To Market Strategy
Marketing Strategy Get recognized by recruiters and employers.
Credentials are blockchain-anchored via LearnCoin — tamper-evident, portable, link-shareable on LinkedIn and beyond.
Why Ewance
- StrategyBeginnerNew
Competitive Strategy for a B2B SaaS Scale-Up Entering Enterprise
As a product strategist, analyze TaskFlow's competitive position in the enterprise project management space. Use competitor profiling and game theory to anticipate competitor re…
- Competitor Analysis
- Game Theory
- Go To Market Strategy
Competitive and Competitor Analysis - AnalysisIntermediateNew
Data-Driven Customer Segmentation for a SaaS Scale-Up
Using provided anonymized customer data (firmographics, usage patterns, and purchase history), perform cluster analysis to segment the customer base. Develop a targeting strateg…
- Customer Segmentation
- Cluster Analysis
- Data Analytics
Marketing Management - StrategyIntermediateNew
Market Entry Strategy for a SaaS Scale-Up in Southeast Asia
You are a strategy consultant for TaskFlow. Analyze the competitive landscape in Indonesia and Vietnam, focusing on pricing, product differentiation, and potential reactions fro…
- Game Theory
- Market Entry
- Competitive Analysis
Microeconomics - AnalysisBeginnerNew
CVP Analysis for a 40-Person SaaS Scale-Up
You are a financial analyst at CloudFlow. Given current PLG pricing (€50/user/month, 10,000 users) and cost structure (€200K fixed, €10/user variable), plus planned enterprise t…
- Cvp Analysis
- Break Even Analysis
- Pricing Strategy
Management and Cost Accounting - CodeIntermediateNew
Fine-Tune a Diffusion Model for an E-commerce Product Studio
You receive 1,200 curated product + lifestyle images across 6 product categories, a brand-style guide, and the company's current studio cost per image (around EUR 18). Fine-tune…
- Diffusion Models
- Stable Diffusion
- Dreambooth
Generative AI - StrategyBeginnerNew
Build a Pricing-and-Packaging Proposal for a Developer-Tools Startup
Analyze the current 80 customers (anonymized export provided: usage by metric, plan, MRR, churn risk). Pick a value-metric tied to customer-visible value (likely: monitored serv…
- Pricing Strategy
- Packaging
- Financial Modeling
Product Management for Software Engineers - StrategyIntermediateNew
Market Entry Strategy for a 40-Person SaaS Scale-up
Your team must develop a market entry strategy for TaskFlow into German manufacturing. Constraints: budget of €500k for first year; must achieve 10 enterprise clients within 12 …
- Market Entry
- Competitive Strategy
- Game Theory
Managerial Economics - AnalysisIntermediateNew
Channel Partner Program for a Munich Industrial Sensor Manufacturer
Your task is to create a new channel partner program. You will analyze sales data from the past 2 years (provided in a CSV with 10,000 transactions) to identify top-performing p…
- B2B Marketing
- Channel Management
- Data Analysis
Business-to-Business Marketing - CodeIntermediateNew
Designing a Dynamic Pricing Engine for a Ride-Hailing Startup
Your team is given a dataset of historical rides (timestamp, pickup location zone, demand level, available drivers). You must design a pricing algorithm that: (1) uses a multipl…
- Python
- Pandas
- Simulation
Programming for Business Applications - StrategyIntermediateNew
Competitive Strategy for a B2B SaaS Scale-Up Moving Upmarket
Your task is to develop a competitive strategy for TaskFlow's enterprise push. Analyze the competitive landscape, identify key differentiators, and propose a positioning strateg…
- Competitive Analysis
- Product Led Growth
- Enterprise Sales
Marketing Strategy - StrategyIntermediateNew
Yield Management for a Boutique Hotel Chain
Your task is to create a yield management strategy for NordicStays. You will analyze historical booking data (provided) to identify demand patterns, price sensitivity, and booki…
- Yield Management
- Revenue Optimization
- Forecasting
Pricing and Revenue Management - StrategyIntermediateNew
Scaling a B2B SaaS Startup from PLG to Enterprise Sales
Your task is to create a business model transition plan for FlowSync. You must define the enterprise value proposition, propose a pricing model (e.g., usage-based, per-seat, tie…
- Product Led Growth
- Enterprise Sales
- Pricing Strategy
Digital Business Models
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
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