Business
Marketing & Brand Challenges
Marketing & Brand challenges put you inside the work of building demand and shaping how a brand is seen. You'll develop skills in Brand Positioning, Audience Segmentation and Audience Personas, Content Marketing and SEO, and shape launches with Go-to-Market Strategy and the Marketing Mix (4 Ps).
From there you'll handle the harder edges — Attribution modeling, CAC/LTV unit economics, Pricing strategy & elasticity, and Marketing Mix Modeling — running A/B testing & experimentation in Google Analytics 4 and producing creative with AI image generation the way modern marketing teams do. Each challenge you solve earns a verified credential you can share with recruiters.
- StrategyIntermediateNew
Pricing a Public Good: City Bike-Sharing System
You are to recommend a pricing structure (subscription, per-ride, or hybrid) and specific price points. Consider that the system is a quasi-public good: non-rival but excludable…
- Public Goods
- Pricing Strategy
- Cost Benefit Analysis
Public Economics and Policy - AnalysisBeginnerNew
Pricing Strategy for a Toronto D2C Cosmetics Startup
Your task is to develop a pricing strategy for GlowToronto's core product line (serums and moisturizers). Constraints: no price increase above 20% of current average; must consi…
- Pricing Strategy
- Customer Segmentation
- Competitive Analysis
Managerial Economics - StrategyIntermediateNew
Build a Business Case for a Hardware-Software Bundle at an IoT Vendor
Build a 5-year financial model (Excel or Google Sheets) covering 3 scenarios: hardware-only, SaaS-only, bundled-per-asset. Account for hardware-revenue recognition (upfront vs a…
- Business Case
- Financial Modeling
- Pricing Strategy
Product Management for Software Engineers - ResearchSeniorNew
Buying Behavior Analysis for a Dutch Sustainable Packaging Startup
Your task is to investigate the B2B buying process for sustainable packaging. You will design a semi-structured interview guide based on the buying center framework. Recruit and…
- B2B Marketing
- Buying Behavior
- Qualitative Research
Business-to-Business Marketing Practice your coursework on real scenarios.
Every challenge is shaped from real-world context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- StrategyIntermediateNew
Pricing Strategy for a B2B SaaS Scale-Up
Your task is to develop a new pricing strategy for TaskFlow as they pivot to enterprise. You have 2 weeks. Constraints: no price increase for existing SMB customers for 6 months…
- Pricing Strategy
- Customer Segmentation
- Competitive Analysis
Strategy (MBA) - StrategyIntermediateNew
Brand Repositioning for a Legacy Fashion Retailer
Your task is to develop a brand repositioning strategy for Classic Threads. Conduct a brand audit, analyze consumer perceptions, and define a new brand identity. Propose a marke…
- Brand Audit
- Consumer Insights
- Brand Positioning
Marketing Strategy - StrategyBeginnerNew
Growth Strategy for a London D2C Cosmetics Brand
Your task is to develop a 12-month retail expansion plan. Analyze the trade-offs between D2C and retail channels, assess the brand's readiness for B2B relationships, and propose…
- Market Analysis
- Financial Modeling
- Go To Market Strategy
Entrepreneurship and New Venture Creation - StrategyBeginnerNew
SEO Strategy for a Seoul D2C Cosmetics Brand
Your task is to create a comprehensive SEO strategy for GlowSeoul. Conduct keyword research using tools like Google Keyword Planner, analyze competitors, and propose on-page opt…
- SEO
- Keyword Research
- Content Strategy
Digital Marketing - Browse challenges
Explore role
Product Manager
Ship product that solves real user problems. Combine user research, prototyping, and stakeholder alignment to turn ambiguous briefs into measurable wins — the role at the centre of modern software teams.
- AnalysisBeginnerNew
Pricing Strategy for a Singapore D2C Cosmetics Brand
You are a decision analyst hired by Glow Singapore. The CEO wants to set the launch price for a new vitamin C serum. You have estimates of demand at three price points (S$25, S$…
- Decision Trees
- Sensitivity Analysis
- Expected Value
Decision Analysis under Uncertainty - StrategySeniorNew
Competitive Positioning for a B2B SaaS Scale-Up
Your task is to analyze the competitive landscape, identify FlowSync's unique value proposition for enterprise clients, and propose a go-to-market strategy that transitions from…
- Competitive Analysis
- Positioning
- Go To Market Strategy
Strategic Management (Graduate) - AnalysisBeginnerNew
Pricing Strategy for a Dublin D2C Cosmetics Startup
You are a pricing analyst for Glow Dublin. Using provided sales data, cost breakdowns, and competitor prices, estimate the price elasticity of demand for the serum. Then, recomm…
- Demand Elasticity
- Cost Analysis
- Pricing Strategy
Microeconomics - StrategyIntermediateNew
Revitalize a Heritage Swiss Watch Brand
Your task is to create a 3-year brand revitalization plan. Constraints: no price reduction below CHF 2,000; must maintain Swiss-made certification; budget of CHF 5 million for m…
- Brand Positioning
- Luxury Marketing Mix
- Consumer Insights
Luxury Brand Management Build a verifiable portfolio.
Submissions become evidence. Reviewers with shipping experience score against a rubric; the result becomes a credential anyone can verify.
Why Ewance
- StrategyBeginnerNew
Go-to-Market Strategy for Dublin D2C Cosmetics Brand
Your task is to develop a comprehensive go-to-market strategy for GlowDublin's entry into the UK. You have 4 weeks to complete this analysis. Constraints: no physical retail sto…
- Market Analysis
- Competitive Analysis
- Go To Market Strategy
Strategy (MBA) - AnalysisIntermediateNew
Pricing Strategy for a B2B SaaS Scale-Up
Your task is to analyze TaskFlow's current pricing, customer segments, and willingness to pay, then propose a tiered pricing model with clear feature differentiation. Constraint…
- Pricing Strategy
- Segmentation
- Financial Analysis
Management Consulting - CodeSeniorNew
Train a GAN for Synthetic Defect Augmentation on a Factory Line
You receive a labeled defect dataset (12 defect types, ranging from 8 to 4,200 examples each), the production classifier, and a starter StyleGAN2-ADA codebase. Train a GAN per r…
- Gans
- Stylegan
- Data Augmentation
Generative AI - StrategyIntermediateNew
B2B SaaS PLG to Enterprise Transition Campaign
You are a junior marketing strategist at TaskFlow. Develop a communication plan that includes content marketing, targeted ads, and sales enablement materials. Success is measure…
- Brand Repositioning
- Content Marketing
- Sales Enablement
Marketing Communication and Advertising - StrategyBeginnerNew
Key Account Strategy for a Dublin B2B SaaS Scale-up
Your task is to develop a comprehensive key account strategy. You will analyze the company's current PLG strengths and identify gaps for enterprise sales. Define a scoring syste…
- B2B Marketing
- Key Account Management
- Market Segmentation
Business-to-Business Marketing - StrategyBeginnerNew
Growth Strategy for an Amsterdam D2C Cosmetics Startup
Your task is to analyze GlowUp Naturals' current performance, assess the offline retail opportunity (e.g., partnerships with Sephora or independent boutiques), and propose a pha…
- Market Analysis
- Financial Modeling
- Channel Strategy
Management Consulting - StrategyIntermediateNew
Rebranding for a 40-Person SaaS Scale-Up Moving from PLG to Enterprise
Your team must develop a rebranding strategy for TaskFlow. This includes a new brand identity (name, logo, messaging), a revised pricing model, and a sales enablement plan. Cons…
- Brand Strategy
- Positioning
- Pricing Strategy
Marketing Principles - StrategyBeginnerNew
Revitalizing a Legacy Brand for Gen Z
Develop a comprehensive marketing strategy including STP analysis, a refreshed marketing mix, and a customer lifetime value model. Deliver a 10-slide deck with key recommendatio…
- Strategic Marketing
- Segmentation Targeting Positioning
- Marketing Mix
Marketing Management - AnalysisIntermediateNew
Go-to-Market Strategy for a B2B SaaS Scale-up
You are a strategy consultant for TaskFlow. The company currently has 2000 self-serve customers (average $500/yr) and wants to target enterprise accounts (average $50k/yr). You …
- Decision Analysis
- Value Of Information
- Monte Carlo Simulation
Decision Analysis under Uncertainty - StrategyIntermediateNew
Prospect Theory in Pricing for a 40-Person SaaS Scale-Up
You are a pricing strategist at TaskFlow. Your task is to analyze how existing PLG customers (who pay a flat fee) would perceive a move to tiered pricing. Using prospect theory,…
- Prospect Theory
- Loss Aversion
- Framing Effects
Behavioural Finance - StrategyBeginnerNew
Launch Strategy for a San Francisco D2C Cosmetics Startup
Your task is to create a detailed marketing launch plan for GlowSF. You must identify the most viable target segment, craft a unique value proposition, and design a marketing mi…
- Market Segmentation
- Targeting
- Positioning
Marketing Principles - CodeIntermediateNew
Fine-Tune a Diffusion Model for a Sustainable-Fashion Mood-Board Tool
You receive around 1,200 curated images of sustainable garments tagged with silhouette and material. Choose a base diffusion model (Stable Diffusion 1.5/2.1 or SDXL) and apply L…
- Diffusion Models
- Lora Fine Tuning
- Image Generation
Deep Generative Models
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
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